Small Business Software

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Small Business Blog - daily small business software blog

:: Small Businesses and Interns

Internships provide many benefits. They help you meet your immediate work needs and you get to test-drive potential future employees. They boost your brand and demonstrate that you give back to the community and its students.

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:: Fewer Small Business Owners Perceive Themselves as Successful

Fewer small business owners perceive themselves as successful now than did at the start of the economic recovery, a Wells Fargo-Gallup survey of a representative sample of 601 small business owners reveals. In 2009, 43 percent of small business owners reported feeling extremely or very successful as a small-business owner. By 2014 that fraction had eroded to 37 percent.
The results are perplexing.

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:: Small Businesses Are At Higher Risk For Fraud And Cyber Crime

Although major companies like Staples and Home Depot have dominated news headlines lately, they are not the only companies at risk for cyber crime and hacking. Small businesses are far more susceptible to hackers than their larger counterparts, according to information from the National Cyber Security Alliance

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:: Avoid These Common Small Business IT Mistakes

When one component goes out on an older PC, there’s a good chance more failures are coming soon. Newer software and peripherals also may not work with older hardware. If you just want to boost performance or storage capacity, adding RAM or a new hard drive will do the trick. However, if something serious like the processor, or the motherboard itself dies, it makes more sense to look at a whole new computer rather than hobbling along with expensive repairs.

Eventually a time will come that you need to get rid of old smartphone, computers, or other technology your company no longer needs.

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:: Helping Your Small Business Go Social

Here are four ways to start making your company a truly social organization:

1. Recruit the best and brightest -- the smart way.

For companies of all sizes, hiring top talent is a cornerstone of success, but for smaller companies, finding the right fit for your team is downright critical.

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:: SEO Basics For Small Business Owners

Every small business should have a basic knowledge of search engine optimization. In fact, you should almost be exhausted by the term  SEO at this point, as you have been undoubtedly told time and time again just how important it is. But unlike many trending industry buzzwords, SEO is here to stay. Why? In our web-facing world, the (already) dominant search engines are becoming the cornerstone of the internet. Standard procedure for individuals looking for information is to search first.

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:: Quick Guide to Small Business Health Insurance in 2015

A major trend this year among small employers is to drop group health insurance coverage to help their employees pay for individual health insurance policies. By switching their employees to the individual health insurance marketplace, the small employers are ensuring that their employees get to choose the coverage that is best for their families. In addition, by not offering a group health insurance policy, the employers are making sure their employees have access to premium tax credits to assist them with the cost of their premiums.

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:: 3 Reasons Small Business Websites Fail

A website is now a mandatory component of a business regardless of its size. But the road to every business’ online journey is rife with costly traps that have long-lasting effects. This can be very detrimental to small businesses with limited budget for a website build.

Here are common mistakes that small businesses often make when going online:

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:: What it is Like to Start a Small Business

Officially a month into my new business venture, I have fully immersed myself in my company. While each day is an incredible learning experience, I have certainly felt a vast range of emotions over the past few weeks (and I am sure there is more to come).

So, what is it like giving up a steady paycheck and benefits to start your own endeavor?

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:: Small Businesses Assess Their Apple Pay Options

With the introduction of Apple Pay, many small-business owners are weighing whether they should take the necessary steps to accept the new form of payment.

So far, most of the merchants that have signed up to accept Apple Pay are large ones, like Macys, McDonalds, Subway and Whole Foods. To use Apple Pay, businesses must have an N.F.C. reader, which is also called a contactless reader and refers to near field communications. Right now, less than 10 percent of American retailers do, according to Mark Hung, an analyst with Gartner, an information technology research firm.

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:: Small Businesses Prepare for the Holiday Season

While children are making their holiday wish-list, families are preparing to go out of town and big businesses are expecting long lines of shoppers, there is one group of people who will be working extra hard this holiday season: Small business owners.

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:: Internet Marketing: A Small Business Guide

One of the easiest, fastest and cheapest ways for businesses to reach consumers today is via the Internet.

Digital marketing, also known as Internet or online marketing, is quickly replacing print, television and radio advertisement as the marketing approach of choice for businesses of all sizes. Recent research revealed that 1 in 4 of every business-advertising dollar is dedicated to Internet marketing.

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:: Dreaming Big: The Fuel for Small Business Ambitions

There is nothing wrong with having high hopes for your small business. Fulfilling a dream usually is what brings us to starting a business, and we get to decide how far and wide that dream will go.

Dreaming big is not for every small business, but it is something that many small businesses aim to grow.

With your head in the clouds…

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:: 3 Design Tips for Building a Website for a Small Business

Many small businesses will turn to local developers when it comes to building their first business website, while others will rely on agencies, or even step up and take on the challenge themselves. Today, we want to help those who're brave enough to be building their own website.

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:: Nominate a Small Business

It is time to nominate your favorite small-business owner for the U.S. Small Business Administrations 2015 Small Business Awards Week, which is in May.

The SBA is looking for owners and companies that have made contributions in their local communities, and to our nations economy.

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:: Boost Your Small Business Intelligence

So much goes on in the world of small business, that it is impossible for one outlet to cover it all. That's why each week we look comb the Web in search of interesting small business tips, guidance, and trends that can help you increase productivity, cut costs, engage customers, and grow your small business empire.

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:: 5 Common Mistakes Small Business Owners Make

For many Americans, starting a small business is an exciting experience, and potentially financially rewarding. However, when opening a new company, owners are understandably so focused on getting off the ground that they often overlook some basic considerations that can have a major impact on the company's value down the road. Below are the five most common mistakes that small business owners make, as seen by individuals who value or appraise businesses.

1) Short-term is short-sighted

Although it can be tempting to make decisions that will save money in the short term, it is important for business owners to consider the long-term growth of their companies. Rather than saving a few dollars today, owners need to think about how to sustain growth and drive value tomorrow.

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:: Entrepreneur Vs. Small Business Owner

An Entrepreneur is an individual who starts and runs a business with limited resources and planning, taking account of all the risks and rewards of his or her business venture. The business idea is usually a new innovation, product or service, rather than an existing business model.

Such entrepreneurial ventures target high-returns, with high level of uncertainty. The entrepreneur is willing to put his or her financial security and career at stake to take risks on an idea, spending time as well as capital on an uncertain venture.

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:: 3 Reasons Websites Are Vital for Small Businesses

Running your own business is no easy task, and your to-do-list is guaranteed to never end. This said, you should not use this as an excuse to take short cuts when it comes to having online visibility. Beginning with your website, its vital to position yourself online with a strong, professional destination that gives customers the impression you mean business and the motivation to want to engage more with your business. With this in mind, consider these five reasons why having a strong website is important.

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:: Advanced Google+ Tips For Your Business

Track Influencers

A key principle to inbound marketing is to leverage industry influencers to help promote your content. This can be done a number of ways, but ultimately requires a holistic approach to network and relationship development. One of the highly useful features of Google+ lies in its audience management capabilities. Specifically, the ability to bucket users into group segments, otherwise known as circles. This is valuable to businesses because it means they can track the activity of industry influencers, who can have an impact on their reach, Marc explained.

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:: 5 Twitter Tricks to Boost Engagement

Twitter helps businesses engage in conversations and reach consumers in a casual environment. Engaging with your audience is more than fun; it increases brand awareness, positive reputation, and sales. Still, you might spend time cultivating an audience, only to find your followers giving you the social media cold shoulder. To maximize the platform, ensure that you’re keeping these techniques in mind.

1. Be interesting.
Developing an effective Twitter presence is all about knowing your audience and executing a well-crafted strategy.

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:: In Business, the Cameras Are Always Rolling

1. Be prepared.
Are leaders ready if an unexpected crisis hits the organization? It’s up to managers to respond in the appropriate way. Not only are employees looking for the manager to lead them through a crisis should one arise but so are customers.

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:: 10 Business Development Techniques to Grow Sales Fast

Time to crank up sales. Thankfully, the economy is starting to heat up, and as such, it may be an ideal time to learn how to crank up your sales.

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:: Secrets Of Successful Small Business Owners

Here are five lessons we learned from this unique and experienced group of successful small business owners:

1. Start With a Clear Purpose

All the entrepreneurs articulated a clear and powerful purpose for starting their business — and none mentioned money as a major driver. Rather, they started their companies to do what they love, solve a problem, provide awesome service, live in a more desirable location, create jobs and give back to their community.

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:: Omaha - Top Tech Startup City... Really?

In a recent study by the financial advice tech company SmartAsset, it turns out Omaha is the top pick. The biggest reason? The cost of living in Omaha is almost half that of San Francisco about 58 percent and less than half that of New York 40 percent. That means renting office space is going to be quite a bit cheaper, not to mention buying a home and paying expenses.

Other surprises include the fact that seven of the 10 top cities are all in the Midwest. Places like Columbus, Ohio, and Springfield, Illinois, rank higher than Chicago and Minneapolis. Iowa scored two cities in the list, Cedar Rapids and Dubuque.

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:: Personal Relationships Influence Small Business Owners Most

Small business owners can get pretty personal. At least, they are influenced by personal relationships more than anything else, according to a new report by the National Association of Women Business Owners ( and credit card company Ink from Chase.

In fact, at 89 percent, a vast majority of small business owners said that their personal relationships have an impact on the way they run their business, and 67 percent said their peers influence them. Fifty-three percent reported that other small business owners influence them as well.

So what influences small business owners the least? Surprisingly, mentorship — only 51 percent of business owners admitted to being influenced by mentors in their field.

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:: 5 Small Business Success Secrets That Work For Big Business

We usually learn more from our work for smaller clients and that’s counterintuitive, is not it? When I was very young, I thought that knowledge and business experience flowed downhill from the lofty heights of executive boardrooms to home offices. I have since learned that just as often, the knowledge flow is uphill from the small to the huge. I should have known that, anyway.

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:: How the Cloud Will Transform Business by 2020

The cloud can save you time and money, but it also has the potential to change the way you do business.

The percentage of U.S. small businesses using cloud computing is expected to more than double during the next six years, from 37 percent to nearly 80 percent, according to a study from consulting firm Emergent Research and financial software company Intuit.

While use of the cloud today is generally associated with the ability to reduce costs and improve efficiency, widespread adoption of this technology is projected to have a transformative effect on small businesses, but also on large companies and government organizations.

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:: Facebook Advertising

When it comes to advertising on Facebook FB -0.15%  these days, small-business owners are competing for more limited ad space—and paying more for ads even if they do not result in sales.

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:: Why Pope Francis is So Effective Tips for Leaders

Pope Francis has approval ratings any leader could envy: 88 percent of American Catholics think he's doing a good job, and nearly three quarters of Americans in general view him with favor. What is he doing right?

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:: Preparing Small Business Owners for Retirement

Small-business owners often are so busy working that they do not take time to plan for their retirements.

But that is clearly a mistake, financial advisers say.

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:: Facebook for Business

Perhaps you have a Facebook page to keep up with your college friends, cousins and golf buddies. But do you need Facebook for your small business?

Well, here is a fact to help you decide: 20 percent of all time spent on mobile devices – smartphones and tablets – is spent on Facebook, according to market research firm comScore.

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:: Why Over Sharing Might Be Hurting You

We all know someone who divulges a little too much information on the Internet. Whether it is the friend who Instagrams every meal or the relative who constantly posts updates on how Fidos doing, this phenomenon seems well on its way to pervading all the social media we use. Maybe you have even caught yourself posting a bit too much. While something that everyone seems to be doing may appear harmless enough, oversharing can have some negative consequences of which all social media users should take note.

Why Over Sharing Might Be Hurting You

:: Why You May Be Hiring for All the Wrong Things

Sadly, the resume is often full of fluff that really does not tell you very much. Do you really care where the candidate went to school, or how many years he or she spent at the last job? Do those qualities really help you predict this candidate's potential to succeed at your company? Or do they only tell you whether or not this person was capable of warming a seat in relatively inoffensive fashion for the past 5 years?

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:: Social Media and Your Small Business

Facebook. Pinterest. Google+. Instagram. Twitter. LinkedIn. YouTube. So many social networks, and so little time!

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