Small Business Software

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Small Business Blog - daily small business software blog

:: Internet Marketing: A Small Business Guide

One of the easiest, fastest and cheapest ways for businesses to reach consumers today is via the Internet.

Digital marketing, also known as Internet or online marketing, is quickly replacing print, television and radio advertisement as the marketing approach of choice for businesses of all sizes. Recent research revealed that 1 in 4 of every business-advertising dollar is dedicated to Internet marketing.

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:: Dreaming Big: The Fuel for Small Business Ambitions

There is nothing wrong with having high hopes for your small business. Fulfilling a dream usually is what brings us to starting a business, and we get to decide how far and wide that dream will go.

Dreaming big is not for every small business, but it is something that many small businesses aim to grow.

With your head in the clouds…

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:: 3 Design Tips for Building a Website for a Small Business

Many small businesses will turn to local developers when it comes to building their first business website, while others will rely on agencies, or even step up and take on the challenge themselves. Today, we want to help those who're brave enough to be building their own website.

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:: Nominate a Small Business

It is time to nominate your favorite small-business owner for the U.S. Small Business Administrations 2015 Small Business Awards Week, which is in May.

The SBA is looking for owners and companies that have made contributions in their local communities, and to our nations economy.

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:: Boost Your Small Business Intelligence

So much goes on in the world of small business, that it is impossible for one outlet to cover it all. That's why each week we look comb the Web in search of interesting small business tips, guidance, and trends that can help you increase productivity, cut costs, engage customers, and grow your small business empire.

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:: 5 Common Mistakes Small Business Owners Make

For many Americans, starting a small business is an exciting experience, and potentially financially rewarding. However, when opening a new company, owners are understandably so focused on getting off the ground that they often overlook some basic considerations that can have a major impact on the company's value down the road. Below are the five most common mistakes that small business owners make, as seen by individuals who value or appraise businesses.

1) Short-term is short-sighted

Although it can be tempting to make decisions that will save money in the short term, it is important for business owners to consider the long-term growth of their companies. Rather than saving a few dollars today, owners need to think about how to sustain growth and drive value tomorrow.

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:: Entrepreneur Vs. Small Business Owner

An Entrepreneur is an individual who starts and runs a business with limited resources and planning, taking account of all the risks and rewards of his or her business venture. The business idea is usually a new innovation, product or service, rather than an existing business model.

Such entrepreneurial ventures target high-returns, with high level of uncertainty. The entrepreneur is willing to put his or her financial security and career at stake to take risks on an idea, spending time as well as capital on an uncertain venture.

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:: 3 Reasons Websites Are Vital for Small Businesses

Running your own business is no easy task, and your to-do-list is guaranteed to never end. This said, you should not use this as an excuse to take short cuts when it comes to having online visibility. Beginning with your website, its vital to position yourself online with a strong, professional destination that gives customers the impression you mean business and the motivation to want to engage more with your business. With this in mind, consider these five reasons why having a strong website is important.

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:: Advanced Google+ Tips For Your Business

Track Influencers

A key principle to inbound marketing is to leverage industry influencers to help promote your content. This can be done a number of ways, but ultimately requires a holistic approach to network and relationship development. One of the highly useful features of Google+ lies in its audience management capabilities. Specifically, the ability to bucket users into group segments, otherwise known as circles. This is valuable to businesses because it means they can track the activity of industry influencers, who can have an impact on their reach, Marc explained.

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:: 5 Twitter Tricks to Boost Engagement

Twitter helps businesses engage in conversations and reach consumers in a casual environment. Engaging with your audience is more than fun; it increases brand awareness, positive reputation, and sales. Still, you might spend time cultivating an audience, only to find your followers giving you the social media cold shoulder. To maximize the platform, ensure that you’re keeping these techniques in mind.

1. Be interesting.
Developing an effective Twitter presence is all about knowing your audience and executing a well-crafted strategy.

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:: In Business, the Cameras Are Always Rolling

1. Be prepared.
Are leaders ready if an unexpected crisis hits the organization? It’s up to managers to respond in the appropriate way. Not only are employees looking for the manager to lead them through a crisis should one arise but so are customers.

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:: 10 Business Development Techniques to Grow Sales Fast

Time to crank up sales. Thankfully, the economy is starting to heat up, and as such, it may be an ideal time to learn how to crank up your sales.

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:: Secrets Of Successful Small Business Owners

Here are five lessons we learned from this unique and experienced group of successful small business owners:

1. Start With a Clear Purpose

All the entrepreneurs articulated a clear and powerful purpose for starting their business — and none mentioned money as a major driver. Rather, they started their companies to do what they love, solve a problem, provide awesome service, live in a more desirable location, create jobs and give back to their community.

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:: Omaha - Top Tech Startup City... Really?

In a recent study by the financial advice tech company SmartAsset, it turns out Omaha is the top pick. The biggest reason? The cost of living in Omaha is almost half that of San Francisco about 58 percent and less than half that of New York 40 percent. That means renting office space is going to be quite a bit cheaper, not to mention buying a home and paying expenses.

Other surprises include the fact that seven of the 10 top cities are all in the Midwest. Places like Columbus, Ohio, and Springfield, Illinois, rank higher than Chicago and Minneapolis. Iowa scored two cities in the list, Cedar Rapids and Dubuque.

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:: Personal Relationships Influence Small Business Owners Most

Small business owners can get pretty personal. At least, they are influenced by personal relationships more than anything else, according to a new report by the National Association of Women Business Owners ( and credit card company Ink from Chase.

In fact, at 89 percent, a vast majority of small business owners said that their personal relationships have an impact on the way they run their business, and 67 percent said their peers influence them. Fifty-three percent reported that other small business owners influence them as well.

So what influences small business owners the least? Surprisingly, mentorship — only 51 percent of business owners admitted to being influenced by mentors in their field.

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:: 5 Small Business Success Secrets That Work For Big Business

We usually learn more from our work for smaller clients and that’s counterintuitive, is not it? When I was very young, I thought that knowledge and business experience flowed downhill from the lofty heights of executive boardrooms to home offices. I have since learned that just as often, the knowledge flow is uphill from the small to the huge. I should have known that, anyway.

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:: How the Cloud Will Transform Business by 2020

The cloud can save you time and money, but it also has the potential to change the way you do business.

The percentage of U.S. small businesses using cloud computing is expected to more than double during the next six years, from 37 percent to nearly 80 percent, according to a study from consulting firm Emergent Research and financial software company Intuit.

While use of the cloud today is generally associated with the ability to reduce costs and improve efficiency, widespread adoption of this technology is projected to have a transformative effect on small businesses, but also on large companies and government organizations.

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:: Facebook Advertising

When it comes to advertising on Facebook FB -0.15%  these days, small-business owners are competing for more limited ad space—and paying more for ads even if they do not result in sales.

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:: Why Pope Francis is So Effective Tips for Leaders

Pope Francis has approval ratings any leader could envy: 88 percent of American Catholics think he's doing a good job, and nearly three quarters of Americans in general view him with favor. What is he doing right?

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:: Preparing Small Business Owners for Retirement

Small-business owners often are so busy working that they do not take time to plan for their retirements.

But that is clearly a mistake, financial advisers say.

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:: Facebook for Business

Perhaps you have a Facebook page to keep up with your college friends, cousins and golf buddies. But do you need Facebook for your small business?

Well, here is a fact to help you decide: 20 percent of all time spent on mobile devices – smartphones and tablets – is spent on Facebook, according to market research firm comScore.

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:: Why Over Sharing Might Be Hurting You

We all know someone who divulges a little too much information on the Internet. Whether it is the friend who Instagrams every meal or the relative who constantly posts updates on how Fidos doing, this phenomenon seems well on its way to pervading all the social media we use. Maybe you have even caught yourself posting a bit too much. While something that everyone seems to be doing may appear harmless enough, oversharing can have some negative consequences of which all social media users should take note.

Why Over Sharing Might Be Hurting You

:: Why You May Be Hiring for All the Wrong Things

Sadly, the resume is often full of fluff that really does not tell you very much. Do you really care where the candidate went to school, or how many years he or she spent at the last job? Do those qualities really help you predict this candidate's potential to succeed at your company? Or do they only tell you whether or not this person was capable of warming a seat in relatively inoffensive fashion for the past 5 years?

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:: Social Media and Your Small Business

Facebook. Pinterest. Google+. Instagram. Twitter. LinkedIn. YouTube. So many social networks, and so little time!

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:: Business Plan Tools for Startups and Small Businesses

Have a killer business idea? A killer business plan can help you turn it into a successful business. Creating a well-crafted business plan is no easy task, however. You will need to not only flesh out your idea, but also have a deep understanding of the different aspects of running a business — before you even start one. Figuring out how to do this correctly is hard enough, but there are several tools available to make this arduous task a little bit easier for would-be entrepreneurs.

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:: Tips for Performance Reviews

Whether your business is just getting off the ground or you are a well-established small and growing company, managing employee performance is a key ingredient to a productive and happy workforce.

Managing Employee Performance
And yet without a formal human resources department, many small business owners lack a formalized way to manage employee performance. The good news is there are simple practices a small business owner can start to successfully manage employee performance.

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:: Is it Time to Update Your Business Card

To succeed in todays world, one must adapt to todays developments, including the ever-expanding implementation of technology. One small way to do this is to modernize your business card; because the means by which businesses communicate have expanded, you may want to rethink what is included on your business cards. By doing this, you can unite your offline marketing with your online marketing efforts. Below are a number of tips for updating your card.

Is it Time to Update You Business Card

:: 5 Tax Planning Tips for Your Small Business

Here are some tips to discuss with your tax pro to improve your tax situation and hopefully keep working capital in your bank account rather than in Uncle Sams pocket:

Start a retirement plan. If you are finally a few bucks ahead and don’t have a retirement fund, now is the time to start one. Here is the bonus: it is deductible!

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:: Addressing Productivity Issues

Ever look up and see one of your employees texting or chatting on his cellphone when he should be working?

If the answers yes, you are certainly not alone.

One in five workers admitted that during a typical workday he or she spends at least an hour on personal calls, emails or texts, according to a recent CareerBuilder survey on the top productivity killers at work.

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:: Over Come Your Fears to Start a Small Business

Many of us dream of starting a small business. Whether it s the romantic ideal of being your own boss, or the desire to build something from nothing, having a dream is different than actualizing it. Often, it is the fear of failure or the daunting amount of work that keeps us from being bold enough to launch that next brilliant startup.


An effective way to build confidence and remove the fear of failure is to break down the basics of starting a small business into smaller tasks. By completing these tasks one at a time, you may soon find you’re well on your way to laying a solid foundation for your bold, lean startup to thrive.

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:: Marketing Tips from Big Brands

Forget about David vs. Goliath. Marketing mavens say small companies can and do learn valuable lessons from their muscular, deep-pocketed rivals. In conversations with Mashable, several executives pointed to experiential marketing, real-time marketing, brand building, storytelling and social sharing as tactics that startups are cribbing successfully from the big guys. Those that aren’t yet mimicking the A-list marketers like Apple, Nike, Starbucks and Mercedes might want to take note of some best, most adaptable practices.

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:: 20 Reasons to Start Your Own Business

Need a reason to start your own business? Here are 20 of them.

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:: 8 Steps to Wildly Productive Mornings

1. Manage your energy, not your time.
If you take a moment to think about it, you will probably realize that you are better at doing certain tasks at certain times. For example, my creative energy is highest in the morning, so that is when I do my writing each day.

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:: When Entrepreneurs Micromanage: A Startup Sickness

Even experienced managers can suffer from this tendency, so don't beat yourself up if this is your first time managing people and you find yourself slipping into these bad habits. Just like anything else, the first step is recognizing that you have a problem.

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:: How to Identify Passionate Employees

Life Is Good CEO Bert Jacobs reveals the most effective interview questions he uses to select ideal candidates for his company.

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