Small Business Software

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Small Business Blog - daily small business software blog

:: 6 Daily Habits That Will Make You Look Smarter and More Powerful

Growing up in a large firm with a strong sense of history and culture, I heard a lot about executive presence--what it was, who had it, and what any aspiring leader would need to do to get it. Here is what I found.

What is executive presence?
Executive presence is the combination of communication skills, technical competencies, perspective, and temperament that instill a sense of confidence in a leaders viewpoints and decisions.

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:: 7 Email Marketing Best Practices

The content of your email message is important, but your design is the first element that recipients will see. If you want readers to see your message instead of clicking to the next email, it is essential to please their eyes and pique their curiosity. Here are a few keys to a winning email design:

1. Make it mobile friendly.
Two out of three emails are opened on a mobile device. Make sure that your email design is based on elements that work well in that environment.

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:: SCORE Tips - Pick a Niche and Own It

SCORE provides free mentoring to hundreds of business owners in Southern Arizona every year. Many of those business owners are just starting a new business. Here are some of SCOREs tips to consider before you open a new business:

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:: How to Automate Social Media and PR for Small Business

It  is not easy being a small business competing against the big boys. They have got the budget, the expertise, and the size to push you around. That said, it does not have to be half as hard as some small businesses make it. For example, for many businesses, their social media and PR plans can be a lot easier and communicate far more authority besides.

To that end, today we’re going to look at how you can automate both to make your efforts both easier and more fluid, using some simple best practice and strategic planning.

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:: How Small Businesses Can Make the Most of Big Data

Big data and business intelligence (BI) used to be only for enterprise companies. Now, however, thanks to the software as a service (SaaS) revolution, even small businesses can afford to track and tap into a wealth of information.

However, becoming a data-driven small business is not easy. Because you are dealing with complex troves of records that have multiple sources and are therefore highly unlikely to be structured uniformly, it can be difficult to process it all and interpret it into insights your business can actually use.

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:: (Counterintuitive) Tips to Run a Small Business

Being an entrepreneur or business owner is, for a lot of people, choosing to work 80 hours a week for yourself to avoid that 40 hours you’d be working for someone elses corporation. That was absolutely true for us when we first started. In our first few months as entrepreneurs we each got in a minimum of 80 hours per week - that’s a lot of work! We realized pretty quickly that we needed to change something. We were drowning!

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:: 20 Simple Tools Your Small Business Needs Now

Running your own business is no simple task. From hiring and payroll to other day-to-day operations, there are a million different responsibilities needing your attention throughout the work week. With a few of these tools, you can make your business run more efficiently and in turn, take the stress off of your shoulders.

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:: Small Business Administration suggests 10 steps before committing to a new business idea

If you think so, or at least want to explore the idea, SCORE and our mentors are ready to assist you confidentially and at no charge. It’s a long, winding road to entrepreneurial success. The more advocates you have, the better chance you have to realize your dream.

Do not go into business if you know little or nothing about it.

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:: Why Small Businesses Should Focus on Scaling Their Content Marketing

Having a small online marketing team doesn’t mean your company can not scale content marketing initiatives. It means you must know what the best strategies are and have your team focus on a few they can do well.

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:: 5 Marketing Hacks Small Businesses Tell Me Have Changed Their Lives

I work with a ton of small businesses, and I love it. I love seeing different business models, helping entrepreneurs with limited resources and experience, and getting unique perspectives that you just can not find in bigger, often more cookie-cutter business establishments. One-on-one, we can share information and insights, and build a strategy that is helpful for their business.

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:: Micro Businesses Love Independence, Worry about Cash Flow [Survey]

Ninety-four percent of independent workers love the control that independence provides, but 67 percent say their top concern has to do with inconsistent income in their micro businesses.

This is according to a recent survey of more than 600 independent workers conducted by the folks behind Invoice2go, an invoice app that allows small businesses to create and send professional invoices from any device.

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:: 5 small businesses to start after 50

The passion that spurs someone to dream of starting a business is not reserved for the techie Millennial in the torn jeans and hoodie. Even the person in the relaxed-fit khakis and reading glasses can feel the zeal.

Research shows Baby Boomers may have a greater passion for entrepreneurship than younger generations. One report showed that, in 2014, those ages 55 to 64 had a higher rate of new entrepreneurial activity than the stereotypical risk-taking 20 to 34 age group.

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:: 10 Free Tools Your Small Business Should Be Using Today

Although your small business needs a healthy amount of software to conduct operations, it's not necessary for you to spend a fortune on web-based products. In our comprehensive testing of business and consumer software, we have come across dozens of incredible and free solutions that can help you get the job done. We've tested free tools in almost all facets of business—from email marketing to endpoint protection to project management.

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:: 4 Ways to Boost Ranking For Your Own Branded Terms

You may have a list of specific keywords and phrases you're targeting, or you may be more in the add amazing content and see what happens, camp.

However, the idea of optimizing for branded keywords may not have crossed your radar. Branded terms are words or phrases that are specific to your company. They often include your business name, but also may include certain trademarked product names or your website name. For Apple, some examples of branded terms might be:

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:: Small Business Tools for Entrepreneurs

Starting your own business is exciting, hectic, and frightening all at once. You are laying it all on the line, and your to-do list stretches seemingly for miles. Whether you are still in the planning stage, writing up a business plan, or ready to open for business and hit the ground running, it’s tough to do everything by yourself.

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:: 50 Thoughts That Can Motivate You to Do Anything

Motivation can be hard to come by, especially in the face of challenges or difficult work. When you are thinking about implementing that new idea, or starting that new company or beginning that new regimen -- this is the new year, after all -- it is easy to talk yourself into procrastinating. Or worse, avoiding your goal altogether.

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:: How to name your small business: Keep it short and sweet

Deciding what to call your company is probably one of the most fun and exciting aspects of  starting a small business. You might have launched this venture by scribbling business name ideas on a bar napkin while hanging out with friends.

But naming your small business is also serious business. Your decision could affect your ability to reach a broader audience and grow. And making the wrong choice could even get you in legal trouble.

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:: 10 Ways To Cure Your Mobile Phone Bill

Cell phones are ubiquitous, and tend to be important if not necessary to own. Yet sometimes the cost of owning and using a mobile phone can get out of hand. And the prevalence of daunting cell phone bills only grows as more and more apps and functions that use data come into popular use.

The high cost of mobile data is a familiar problem for many; too many of us have run up against exorbitant bills after underestimating just how much data we have been using. And, for those with restricted monthly data allowances, exhausting the monthly supply of data can be irritating or even crippling for those who often depend on data.

10 Ways to Cure Your Mobile Phone Bill

:: 5 Tips Every Small Business Owner Needs To Know

1. Have a point of view and unique product offering

Commodity businesses such as books and electronics were the first to see e-commerce really squeeze out mom and pop stores. The product offering is uniform and easily comparable.

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:: 6 Principles for Small Business Automation

Entrepreneurs and small business managers are hands-on folks. They are often involved in nearly every aspect of the business — from marketing to fulfillment to accounting to website design. At some point, however, all of that special attention may actually inhibit growth, so that the business leaders need to step back and let some processes happen automatically.

The term business automation is broad. For some businesses, it might mean automating physical processes like product assembly. For others, it might mean setting up automated emails to occur when a customer takes some action.

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:: Small Business Finance Tips

There is no way to get around some of the challenges that come with being a small business owner. But the proper tools and support can help you navigate the world of debits and credits more smoothly.  Here are a few financial challenges you may face and some small business finance tips for managing them.

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:: What Your Small Business Should Do To Look Like A Social Media Pro

As social media use continues to grow, so does the number of marketing opportunities for small businesses. Nearly two-thirds of U.S. adults now use social networking sites, according to Pew Research, up from just 7 percent in 2005.

Learning how to use a wider range of social media tools can help small businesses target prospective and existing customers on these platforms. Here are four tips to consider:

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You know what they say about free advice: Sometimes, it is not worth the price.

But that does not apply to the folks at SCORE, who provide advice to startups and established businesses. Their advice is free and it often results in businesses that get off the ground and grow.

SCORE was originally known as the Service Corps of Retired Executives, a nonprofit organization partnered with the U.S. Small Business Administration and created in 1964 by President Lyndon Johnson.

Now, it is just known as SCORE.

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:: Hacking Leads to Precautions for Small Business Data

According to a December survey of owners by the National Small Business Association, cybercriminals raked in an average of $32,000 from small business accounts.

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:: Disrupt With These Ideas

There are 28 million small businesses in the country, and they provide most of Americas jobs and sales. According to the Small Business Administration, large companies have cut four million jobs since 1990, while small businesses have created eight million. Most small businesses want to become big businesses, so a new dog-walking service is probably not going to turn into the next Uber (though you never know! Dream big!).

Here are some of the top, best, most promising industries you might want to consider where businesses are growing. They are also ripe for disruption.

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:: Tailor Your Small Business for Success

For any business to succeed, achieving product/market fit is a primary goal. But verifying that your product or service meets a strong market need and can stand up to competitors is certainly not an exact science, nor does it typically happen overnight. Building momentum in a market requires patience and comes with no guarantees as customers’ needs, regulatory landscapes, and competitive pressures change over time.

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:: How to Configure a Small Business Facebook Page

Things to Know About Your Brand New Facebook Page

It blinks, it cries, it drinks from a bottle. That is right, kids, your new Facebook Page can do everything other little dollies can, and even more.

Lets take the beginning of this song and do it nice. And easy.

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:: U.S. Government Hits Goal for Women Owned Small Businesses

After almost two decades, the federal government for the first time has been able to meet its goal of awarding five percent (worth $17.8 billion) of all contracts to women-owned small businesses.

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:: Three Small Business IT Security Solutions You May Not Have Considered

Everyone by now is well aware that IT networks are subject to various cyber threats, and small and medium size businesses (SMBs) must protect against them just as larger enterprises do. But these threats are not limited to the online world. SMBs also have to protect the IT equipment itself from physical dangers.

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:: Top 20 Reasons Startups Fail

Over 51% of businesses will fail in their first five years (U.S. Census data), and even 25-30% of venture-backed businesses fail.

If you want to innovate and put yourself out there, you have to accept that every entrepreneurial venture is a risk.

But how can you reduce that risk of failure for your next startup?

Often, it helps to turn to the experience of others, to learn what lessons we can from their failures, and cut the learning curve for ourselves. Even if you feel like you are reaching (or surpassing) your prime, it is never too late! Jeffrey Brotman, founder of Costco, didn't launch that successful company until he was into his forties.

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:: 10 Examples of Instagram Ads and the Lessons They Can Teach

Without further ado, then, here are some of my favorite Instagram ads, as well as some that I would have handled differently, and the lessons you can learn from them.

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:: Top 15 Small Business Loan Mistakes You Can Make

Small businesses have traditionally had a hard time accessing extra capital — i.e. through small business loans — from banks, big and small. And economic realities and forecasts dictate, generally, just how generous these institutions are at any given time.

Still, small businesses aren’t exactly being choked off entirely from getting approved. And the market has been improving for small businesses seeking loans. But in order to get a lender to take a flyer on your small business, it is best not to make a rookie mistake on your way to getting that loan approval.

Below are some of the top small business loan mistakes you can make.

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:: Want To Escape The Cubicle? Here is How To Be Your Own Boss

Many people who work a regular job dream of walking out of their cubicle and starting their own business. And every year, about 800,000 Americans do just that.

Dave Selden is one of them. His business grew out of his passion for beer — glass after glass of it. That is immediately clear when you take a look at a video on his website.

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:: 10 Top Small Business Blogs

Do you like to read good content online? I sure do. One of the key secrets to being successful in business is to be a voracious reader. I learn a great deal by reading individual and corporate blogs online. If you're like me, I bet you want to to know who provides the most valuable content at every stage of business ownership. I put together a list of 10 top small business blogs to follow to help you improve skills for running your small business. Remember, you must grow yourself to lead your business effectively.

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:: 5 Ways to Cut Small Business Expenses with Tech

For initial, up-front investment or a low-cost monthly subscription fee, there are great tech products and services that can save you money in the long run on common business expenses. Here are a few tips for small businesses with fewer than 10 employees.

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