Small Business Software

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Small Business Blog - daily small business software blog

:: Top 10 Fastest Growing Companies

09/07/2016
These companies are making major strides--and major revenue gains. Check out the fastest growing businesses in the U.S.

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:: Explore Prime Locations for Small Businesses

09/05/2016
Of all the elements in starting a new business, location is among the most crucial. But it’s more than just finding a good spot. A prospective startup owner may need to look at different cities in order to take advantage of the potential audience, costs and revenue opportunities.

There is plenty of research out there about what the best cities are for small businesses, and different studies will yield different results, based on their metrics.

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:: Does My Small Business Really Need Brand Management?

09/02/2016
Brands are often associated with large businesses. However, a brand can be used effectively by small businesses as well to increase their profitability. Branding a new business is just as important as insuring your business and knowing when to hire an employee. Your business will not be maximizing its profitability if you are not building a strong brand.

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:: Social Media Donts for Small Businesses

08/31/2016
A strong social network can become an asset for any business. Social media offers every business the opportunity to strengthen relationships with their target audience, creating loyal customers and even brand advocates. Exploiting this potential is no easy feat, but can be done if the medium is used well.

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:: The 10 Worst Places to Start a Business

08/29/2016
More new businesses fail than succeed, according to the Kauffman Foundation. And U.S. Small Business Administration data shows that it is only a matter of time before at least half of all businesses go under: Nearly two-thirds of businesses with employees survive at least two years, but only about 50 percent survive at least five years.

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:: 12 Ways You Can Be Better at Content Marketing for Your Business

08/26/2016
Small business owners can now compete on an (almost) level playing field with big brands, all through applying the principles and use of content marketing. Regardless of the size of the business, the goal is the same: to use relevant content to attract qualified customers or clients.

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:: 5 Things You Need For Your Small Business Infrastructure

08/24/2016
When you first start a business, you have your work cut out for you. Not only do you have to figure out if you have a viable product that people will actually pay you for, but you have to also find your customers, manage administrative tasks and deal with your staff, if you have one.

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:: 9 Best Resources to Check Out before Opening a Small Business

08/22/2016
There are so many things you need to know about before opening your own business, and it can get pretty overwhelming at times. You need to take advantage of any resources you can find that will help you to get where you need to be, and operate a successful small business, from information on creating business plans to the actual daily operations. Some resources are very helpful, while some are just a waste of time. To help keep you from wasting your time on the not-so-great resources, here are our 9 favorites.

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:: Most Small Business Owners Are Happy Staying Small

08/15/2016
What defines a small business owner as successful? You might think the obvious answer is one who grows quickly and expands his or her operations. But a recent report by Emergent Research and Infusionsoft found that becoming a big business doesn't equal success for most small business owners.

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:: 10 Things Your Business Can Learn About Rebranding from Electronics Giant Sharp

08/12/2016
When it comes to rebranding, what can your small business learn from a manufacturing giant like Sharp Electronics? Quite a lot, as it turns out.

After its purchase by Japanese electronics manufacturer Hon Hai Precision earlier this year, Sharp went through an extensive rebranding process to focus on its home appliance division.

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:: Facebook Is Giving a Huge Break to Small Businesses in Emerging Markets

08/10/2016
Facebook  is to let small businesses in emerging markets sell to customers for free directly through their Facebook pages, the social media company said on Wednesday, marking a new effort to build up potential advertisers in its fastest-growing regions.

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:: 6 Best Tools That Small Business Owners Could Use to Promote Their Business Online

08/08/2016
Marketing a business online can be a bit tricky with cost being a concern to most business owners. Some have to work with a low budget with most opting to find a free way to market their trade online.

There are tons of free tools businesses can turn to when it comes to marketing online. With that in mind, it may all boil down to where to start and which tool is best used first. The tools mentioned range from actual sites to free tools integrated with their marketing plans. Below are some of the tools that companies can consider using.

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:: How to Think Like a Brand

08/05/2016
When you consider branding from this perspective, you will likely notice that as important as affinity and equity are, the place your brand occupies in one’s mind surrounds the feelings that connect people to it. Be sure to remember this particular fact when you contemplate where your brand is and where you want it to be.

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:: 11 Ways to Negotiate

08/03/2016
Very few people actually like to negotiate. That's why so few people are good at negotiating; it's a task to be avoided or completed as quickly as possible.

Unfortunately, negotiating is a fact of life--especially business life. Fortunately, negotiating has less to do with competition than simply communicating: explaining the logic and benefits of a position, convincing others that an idea or premise makes sense, showing people how a decision will generate a desired return, helping people understand the benefits of change...

In essence, negotiation skills are communication skills.

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:: Your small business marketing sucks — here is how to fix it

08/01/2016
The formula for business success is simple but not easy. At the core, once you have your product or service figured out, your marketing plan should be a natural progression.

In fact, we would challenge the thinking that your business plan and marketing plan are one in the same to a certain extent.

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:: 3 Legal Mistakes Every Businesses Should Avoid

07/30/2016
Running a business is like running a marathon. You have the law, the government, and the competition all eagerly expecting you to make a mistake. Unlike in the marathon, any mistake you make cannot be forgiven. That being said, many of the mistakes businesses make are usually due to negligence and ignorance. Notwithstanding the intent behind these mistakes, you can be made to pay a huge price for committing them.

However, nothing can hurt your business as much as running afoul of the law in the process of running your business. Small business owners can pay the hardest for legal mistakes.

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:: 5 ways states are luring small business

07/28/2016
Georgia is among many states that are working hard to lure businesses of all sizes — and entice them to stay put. There's no one set formula that makes a state business-friendly, say business owners and experts. Rather, it is a mix of ingredients that, when combined, make a state an attractive place to set up shop.

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:: Businesses try to keep calm amid uncertainty of Brexit vote

07/26/2016
Britains vote to leave the European Union is already taking a toll on some small U.S. businesses, with canceled tour bookings in New York and U.K. retailers cutting back their orders from American suppliers.

The plunge in the pound against the U.S. dollar after the vote three weeks ago makes goods and services more expensive for those in the U.K. and means British tourists get less for their money while traveling elsewhere.

Many of the companies are trying to plot a course without clarity on exactly when or how a split may occur.

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:: Cheaper software puts small businesses in big leagues

07/24/2016
Until recently, small businesses assumed that they could not access the same kinds of technology and opportunities that big corporations can with vastly greater resources. Rapid technology shifts have led many smaller businesses to expect more from technology.

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:: 5 Technologies for Small Business Success

07/22/2016
Cloud computing has revolutionized the IT landscape for startups and smaller organizations by leveling the playing field and making advanced software capabilities attainable to businesses with modest technology budgets.

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:: 6 outsourcing tips for small businesses

07/20/2016
As most (if not all) small business owners know, you can’t do or manage everything. And some tasks (HR and accounting spring to mind) are often better left to the experts.

Of course, not every small or midsized business can afford to outsource functions, though in many cases the benefits outweigh the upfront cost. But whether you are planning to outsource or are just thinking about it, it pays to do your homework and due diligence before giving over part of your business to a third-party. Here are six things to consider before you choose a business right partner.

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:: SCORE Infographic: How Can Technology Help My Small Business?

07/18/2016
SCORE, the nation's largest network of volunteer, expert business mentors, has gathered statistics on popular small business technology, such as mobile tools and the cloud, while revealing a need for improvement in customer relationship management (CRM) and data security.

Mobile technology is prevalent:

80% of small business owners use a mobile device at least once a day
56% use it for communication and scheduling
30% take notes and create to-do lists
29% check social media
24% bank online

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:: Cloud Computing Helps Lift Small Business Valuations

07/15/2016
It takes more than a solid business plan and gumption to succeed in business nowadays. Growing your company in a competitive businesses landscape—and attracting interested investors—requires a solid footing in technology.

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:: Small Business Startup Checklist: Do Not Overlook These Items

07/13/2016
Some people think starting a business will be this great thing to do and then as they move forward with the process quickly learn it is not always rainbows and unicorns.

Sure, it has it perks - you become your own boss, choose your own hours and the clients you would like to work with along with how much to charge them. Then, theres one of my personal favorites - you choose the dress code!

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:: 13 Best Marketing Strategies for Small Businesses

07/11/2016
The first step to marketing is defining your end-game and strategizing your budget. The first question consultants ask those big, bad corporations going through restructuring is, What do you want? This is when you need to decide what is important to you; do you want to extend your reach or maximize local exposure? Are you looking for brand awareness or conversions?

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:: Become A Data Genius: Track Everything In Your Small Business

07/01/2016
As someone that has worked for small technology-based businesses for years, I have come to learn some of the best habits of small business geniuses. While most business owners are unique and every business is different, there is one very important trait that is shared by the most successful ones: they track everything.

Tracking is one of the key pillars of a successful business. Without tracking, the business owner simply cannot know what works and what does not. It is also difficult to see where the inefficiencies are and how they can be improved upon.

The best way to become a data genius is to get into the habit of tracking everything when it comes to your business, and that includes the website, customers, and employees.

Since my experience mainly covers online and web businesses, most of the tips in this article will be relevant to those types of businesses. However, they can be modified and applied to just about any business.

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:: 7 Offbeat Small Business Growth Strategies to Follow

06/29/2016
Because small businesses have shoestring budgets, they lack all the privileges large businesses enjoy. Tilting the ground in their favor is incredibly difficult for them. It’s no surprise that 90 percent of startups fail.

Expert tips can help them lower the cost while keeping the quality of the work high and meeting deadlines. Here are some offbeat growth strategies for startups:

Working as Outsourcing Partner
Competition with large businesses is futile for a small business. Co-habitation, on the other hand, can drive growth. A small business can cohabit with a large business by becoming the latters outsourcing partner.

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:: 3 things every small business should do

06/27/2016
Small businesses are a crucial part of Orlandos economy, but there's no denying that there are challenges in operating one, especially in the first few years.

In fact, there are more than 28 million small businesses in the United States. According to data from the Small Business Administration, in 2013 about 630,000 small businesses launched, and of those, close to 80 percent still had their doors open in 2014.

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:: 6 Daily Habits That Will Make You Look Smarter and More Powerful

06/12/2016
Growing up in a large firm with a strong sense of history and culture, I heard a lot about executive presence--what it was, who had it, and what any aspiring leader would need to do to get it. Here is what I found.

What is executive presence?
Executive presence is the combination of communication skills, technical competencies, perspective, and temperament that instill a sense of confidence in a leaders viewpoints and decisions.

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:: 7 Email Marketing Best Practices

06/10/2016
The content of your email message is important, but your design is the first element that recipients will see. If you want readers to see your message instead of clicking to the next email, it is essential to please their eyes and pique their curiosity. Here are a few keys to a winning email design:

1. Make it mobile friendly.
Two out of three emails are opened on a mobile device. Make sure that your email design is based on elements that work well in that environment.

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:: SCORE Tips - Pick a Niche and Own It

06/08/2016
SCORE provides free mentoring to hundreds of business owners in Southern Arizona every year. Many of those business owners are just starting a new business. Here are some of SCOREs tips to consider before you open a new business:

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:: How to Automate Social Media and PR for Small Business

06/06/2016
It  is not easy being a small business competing against the big boys. They have got the budget, the expertise, and the size to push you around. That said, it does not have to be half as hard as some small businesses make it. For example, for many businesses, their social media and PR plans can be a lot easier and communicate far more authority besides.

To that end, today we’re going to look at how you can automate both to make your efforts both easier and more fluid, using some simple best practice and strategic planning.

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:: How Small Businesses Can Make the Most of Big Data

06/04/2016
Big data and business intelligence (BI) used to be only for enterprise companies. Now, however, thanks to the software as a service (SaaS) revolution, even small businesses can afford to track and tap into a wealth of information.

However, becoming a data-driven small business is not easy. Because you are dealing with complex troves of records that have multiple sources and are therefore highly unlikely to be structured uniformly, it can be difficult to process it all and interpret it into insights your business can actually use.

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:: (Counterintuitive) Tips to Run a Small Business

05/29/2016
Being an entrepreneur or business owner is, for a lot of people, choosing to work 80 hours a week for yourself to avoid that 40 hours you’d be working for someone elses corporation. That was absolutely true for us when we first started. In our first few months as entrepreneurs we each got in a minimum of 80 hours per week - that’s a lot of work! We realized pretty quickly that we needed to change something. We were drowning!

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:: 20 Simple Tools Your Small Business Needs Now

05/31/2016
Running your own business is no simple task. From hiring and payroll to other day-to-day operations, there are a million different responsibilities needing your attention throughout the work week. With a few of these tools, you can make your business run more efficiently and in turn, take the stress off of your shoulders.

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