:: SEO 101: 5 Things Small Business Owners
Should Know About #SEO Friendly Web Design
As a small business owner getting ready to build
your first website or redesign your existing one, you might
wonder what you should be considering in terms of making
your web design search engine friendly.
There are lots of things to take into account, but here
are the five key things that you should know about SEO friendly
web design and how it can benefit your visitors, too!
1. It Needs to be Responsive
For small businesses, especially local ones, having great
rankings in mobile search is incredibly important. Why?
For starters, 50% of consumers who perform a local search
on mobile devices visit a store within a day of their search.
What’s even more exciting is that 78% of mobile searches
for local business lead to offline purchases.
:: 10 Things Your Phone
Can Do in Emergency Situations
Owning a cell phone has come to be regarded as
a necessity in modern society, and with the great advances
that have been made in smart phone technology, most of us
rely on our phones to help us in an array of situations.
While most smart phone owners are acquainted with the helpfulness
of features such as navigation apps and mobile broadband,
many people have yet to discover the array of uses they
may put their phones to in the event of a true emergency.
Things Your Phone Can Do in Emergency Situations
:: 5 Ways Startups Can Beat Big Companies
One of the most intimidating things entrepreneurs
face is the fact that some of their competitors are massive
multi-billion dollar corporations. Everyone knows the story
of David and Goliath; occasionally the underdog wins. But
in the real world, the giant wins a lot (if not most) of
This was a reality I faced when I started GMM Nonstick Coatings
in 2007, a manufacturer of nonstick coatings for cookware,
bakeware and appliances. We were a true startup: no employees,
clients or products.
:: Steps to Build Your Personal
Your personal brand is how you appear to the world.
Therefore, it serves to reason that a strong brand is preferable
to one that is unpolished and uninteresting.
Once people know who you are and begin to identify you with
a specific area of understanding or expertise, you will
be well on your way to becoming the go-to person in your
niche or industry.
:: Introducing A Small Business Owner
Who Discovered Growth Is A Blessing And A Curse
Meet Fred Warmbier, entrepreneur. Warmbier owns
a small business, Finishing Technology, located near Cincinnati,
Ohio. The company finishes and anodizes metal parts –and
is growing rapidly.
:: The 5 Worst Cash-Flow
Mistakes Small-Business Owners Make
In fact, a prominent study from the financial services
company U.S. Bank found that as many as 82 percent of startups
and small businesses fail due to poor cash-flow management.
So, even if you are a brilliant entrepreneur in every other
way, you must stay squarely focused on managing your company’s
cash flow to avoid putting your business in imminent danger.
Here are five of the most common cash-flow problems:
:: Small Business: Starting up a Business
on a Shoestring
There are many books available on the market to
read about starting a business and how to structure a business
I have many favorites, but my advice to friends and students
is one that I came across all the way back in October 1987.
My business desires started and I read almost every book
that was available in my local Memphis, Tennessee, library
at the time. The book has been revised and reprinted many,
many times and continues to be a good read to this day.
:: 3 Essential Skills For
Successful Small Business Owners
Put a hundred small business owners in a room and
you are likely to hear a hundred different stories of how
they became successful. You will find people as different
as night and day. People from all walks of life and with
varying strengths and skills. But look closer and you’ll
begin to see commonalities. While their stories will differ,
there are also common talents among those who are successful.
Take a look and see if you recognize yourself.
:: 9 Things Managers Do That Make Good
It is pretty incredible how often you hear managers
complaining about their best employees leaving, and they
really do have something to complain about—few things
are as costly and disruptive as good people walking out
Managers tend to blame their turnover problems on everything
under the sun, while ignoring the crux of the matter: people
don’t leave jobs; they leave managers.
:: 15 Qualities You Need
to Develop Mental Toughness
We all reach critical points in our lives where
our mental toughness is tested. It might be because of a
toxic friend or colleague, a dead-end job, or a struggling
Whatever the challenge, you have to be strong, see things
through a new lens, and take decisive action if you want
to move through it successfully.
It sounds easy. We all want good friends, good jobs, and
:: How These Entrepreneurs Turned $300
Into $60 Million in 2 Years
As entrepreneurs, we are told we should expect
to fail at our first, second, or third idea before becoming
successful, and that is often true. Coming up with an idea
and then profiting from it within the first year is very
rare. But after speaking with Caleb Garrett and Alex Moreno
of Hawkers Co., a two-year-old D2C eyewear brand poised
to hit $60 million this year, I'm beginning to believe they
have somehow cracked the code that so many product-focused,
bootstrapped startups have been looking for.
:: 7 Questions to Ask Before
Designing a Logo
Attempting to be creative when it will not come
to you naturally can be an excercise in futility. Traditional
means of conjuring those creative impulses, like taking
a walk in the park, can often spur creativity, but getting
a better idea of what a business needs can be an even more
effective way to divine logo inspiration. When working with
a business, it is important to gain a sense of what the
business is about and what role the logo will play in the
clients business and marketing plans. To make this process
simpler, we have compiled 7 questions to consider asking
a client before commencing logo design:
Questions to Ask Before Designing a Logo
:: 6 Things Small Business Owners Should
Being a savvy spender is crucial for small business
owners. These entrepreneurs have to watch every dollar to
manage cash flow, make payroll, and generally stay in business.
But being cash conscious shouldn't mean spending as little
as possible on everything.
:: Most Small Businesses
Would Do It Again
More than eight in 10 U.S. small-business owners
say they would still become a small-business owner if they
had it to do over again. This sentiment has changed little
over the past 11 years, which suggests that the difficulties
many small businesses experienced during the Great Recession
did not cause owners to regret their decision to start a
:: The 7 Most Important Hires for Your
Up to a point, it behooves small business owners
to be resourceful and handle the lion's share of the work.
But before it's too late and their companies lose out on
its market timing, entrepreneurs need to hire in order to
grow, even if that means taking on more costs.