Small Business Blog - daily small business software blog
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:: Review of Social Bookmarking
10/26/2005
PC Magazine posted an interesting review of Social Bookmarking and it's
impact on Web 2.0. Long term if surfers are determining
quality Content will truly be king.
Somewhere between Web and desktop search engines
lies a new breed of "community" search engines—sites
where users share among themselves the bookmarks
they've created and content they've encountered.
Such sites can cut through the clutter that a typical
Google search might return by adding the human element.
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:: Expanded AdWords Options
10/26/2005
Invites have gone out to AdWords advertisers
asking them to create longer ad copy. The copy lengths
are 110, 140, and 200 characters. Google's initial
studies show longer copy results in a higher click
through rate.
More on Google AdWords
More on Google AdSense
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:: Online Backlink Tool
10/25/2005
WeBuildPages has posted an interesting online
web tool that traces unique backlinks and the anchor
text used. Simply enter the url and the site produces
a listing of the backlinks along with the text used
to link to the site.
Backlinks Tool
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:: Google Helps Snare
Suspected Murderer
10/24/2005
A realtor in Ohio used Google to search
for information on a prospective tenant, and found
the applicant's boyfriend was a wanted man.
NBC4i.com in Columbus reported the capture of one
of America's Most Wanted in a case where a 51-year
old man was killed by a suspected drunken driver
in May 2004.
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:: Wikipedia founder admits to serious
quality problems
10/19/2005
Yes it's garbage, but it's delivered
so much faster!
Encouraging signs from the Wikipedia project,
where co-founder and ĂĽberpedian Jimmy Wales has
acknowledged there are real quality problems with
the online work.
Criticism of the project from within the inner
sanctum has been very rare so far, although fellow
co-founder Larry Sanger, who is no longer associated
with the project, pleaded with the management to
improve its content by befriending, and not alienating,
established sources of expertise. (i.e., people
who know what they're talking about.)
Meanwhile, criticism from outside the Wikipedia
camp has been rebuffed with a ferocious blend of
irrationality and vigor that's almost unprecedented
in our experience: if you thought Apple, Amiga,
Mozilla or OS/2 fans were er, ... passionate, you
haven't met a wiki-fiddler. For them, it's a religious
crusade.
Complete Article - Wikipedia Results
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:: Sloganize...
10/17/2005
Very funny sloganizer! Simply enter a word
or phrase and it will be sloganized and displayed in large characters
above.
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:: What is Creative Commons?
10/13/2005
Creative Commons is a nonprofit organization
that allows artists, authors, publishers and musicians
the option of creating and defining a flexible copyright
for their creative works. Creative Commons was officially
launched in 2001 by a group of intellectual property
experts, lawyers and web publishers. Creative Commons
licenses cover art, music, and writing, but is not
designed for software.
A Creative Commons license allows creators to place
conditions on their copyrights.
Complete Article - What
is Creative Commons
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:: What Goes in a Business
Blog
10/11/2005
Tim Yang has a good blog about what
kinds of content small business owners should include
in a blog.
Issues the company itself is dealing with
New product ideas
Marketing ideas
Small business issues
Practical tips
References and links to other articles
As well as:
Letters from readers/customers
Solicitations for feedback on product issues
Solicitations for feedback on marketing issues (RevenueRoundtable)
Consumer/Customer meetups
Reviews of related books/websites/articles (RevenueRoundtable)
Industry/ethics issues (RevenueRoundtable)
Social issues (SkyeCreative)
Consumer issues (RevenueRoundtable)
New products (DenaliFlavors)
New press coverage (DenaliFlavors)
Announcements of new clients
Announcements of new locations/outlets
Announcements of new employees
Announcements of new partners or suppliers (SkyeCreative)
Conferences and other upcoming events that business
representatives will attend
Customer/Service policy changes or new policy issues
Case studies
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:: Targeted Ads Go Live with Yahoo
10/11/2005
Yahoo has just announced that the beta version
of its new Yahoo! Publisher Network is finally available.
The Yahoo competitive reply to the wide dominance
Google AdSense for the delivery and distribution
of the Long Tail of ads. That is advertisements
from small and medium sized publishers targeted
for delivery through micro, small and medium sized
blogs and web sites.
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:: Interesting Analysis
of Outsourcing Business Plans
10/11/2005
Planware makes a compelling argument for businesses
NOT to outsource their business plan.
Compelling reasons as to why a startup should
never outsource the preparation of its business
plan.
It's the process of creating the plan that's
important not the end document. When you share your
business plan with an investor or venture capital
firm, they want to see something coherent and learn
about a smart business, but just as importantly,
they want to know that your team can sit in a room
and hammer out a single, unified vision of your
company, one that covers all the major bases, from
marketing to defending your intellectual property,
cost of sales analysis to partnership ideas.
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:: The 10th Annual Webby Awards Kicks
Off Call for Entries
10/03/2005
Capping a decade that saw the web change
the way the world works and lives, The 10th Annual
Webby Awards today kicked off its annual call for
entries with new blog, podcast, and video categories
that reflect the web's expanding influence.
Proclaimed "the online equivalent of an Oscar" by
the New York Times (June 21, 2005), The Webby Awards
is the leading international honors for web sites
and the innovators behind them. To get in the running
for the 10th Annual Webby Awards, companies, agencies,
organizations, and individuals must enter online
at http://www.webbyawards.com/. The early
entry deadline is October 28.
"The 10th Annual Webby Awards represent an extraordinary
opportunity to celebrate the evolution of the web
from an esoteric medium to the driving force shaping
popular culture, business, and society today," said
Tiffany Shlain, founder of The Webby Awards. "As
the web enters its second decade as an integral
part of everyday life, our expanded categories recognize
those who are pushing the web in exciting new directions."
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