:: Developing a Corporate Identity
Often small businesses attend trade
shows. Even though you are not exhibiting, you
ought to create a corporate identity. Consider
branding a shirt, jacket or hat, as a walking
advertisement for your business. You might find
exhibitors or other attendees are interested
in your business, what better way to let them
know who you are?
:: Google Sues Over
Google has sued an Internet marketing
firm that it says used false advertising clicks
to defraud Google's pay-per-click advertising
system. The case against Auctions Expert International
is one of the first involving click fraud. Complete
:: Free RSS Service for Newsletter
A free RSS service for Newsletter Publishers.
Web sites have long used Newsletters to increase
their 'draw' of visitors back to their web site.
This successful strategy is in peril because
of the ravages of SPAM. Publishers of emailed
newsletters have seen the open rate of their
newsletter drop to an alarming degree. NewslettersByRSS
is a bridge product. It allows newsletter publishers
to continue to deliver their newsletters by
email while trying out a new delivery vehicle
- RSS technology.
It is a FREE service that bypasses the problems
of firewalls, SPAM filters and user indifference
to their inbox. A publisher simply adds their
NewslettersByRSS email address to their list
of subscribers. Each newsletter delivered by
email to this NewslettersByRSS email address
is available to any user with a RSS feed reader.
:: Search Engine Strategies
The Premier Event for Search Engine
Marketing & Optimization Returns to Chicago
December 13th-16th. Organized by Danny Sullivan
a GOD of search engine promotion, the conference
is extremely popular and has received high compliments
from past attendees.
Engine Strategies Conference & Expo 2004
features presentations and panel discussions
that cover all aspects of search engine-related
:: Web Still Young
"I think the Internet's largest opportunities
are in bringing new services, ones that we barely
imagine, to billions of people around the world,
wirelessly," said John Doerr, one of Silicon
Valley's most renowned venture capitalists and
a partner at Kleiner Perkins Caufield &
"We're probably in the early ... adolescence
of this Internet world."
:: Awards for Small
Businesses in Developing Countries
A group of Harvard students is teaming
up with the United Nations and leading an effort
to identify promising small entrepreneurs in
developing countries to highlight the United
Nations' coming International Year of Microcredit.
The multinational effort consists of contests
in eight developing nations.
The project is led by a group of four Harvard
Business School (HBS) students, supported by
a global team of more than 40 microfinance and
development experts, young professionals, and
graduate students from Harvard and other universities
around the globe.
Called "The Global Microentrepreneurship Awards,"
the contests will identify successful small
businesses in Afghanistan, Cambodia, the Dominican
Republic, Indonesia, Mexico, Mozambique, Pakistan,
and Rwanda. The countries represent a range
of developing nations in population and economic
status, from Rwanda with 8 million people, many
of whom earn less than a dollar a day, to Mexico,
with more than 100 million people, most of whom
earn much more.
:: Auto-Detect RSS feeds on Websites
Dan Veaner from BadMarketing.biz sent along
Add this to your head tag in your html and the
Firefox browser will let users subscribe to
your feed through the Firefox bookmark system.
[link rel ="alternate" type="application/rss+xml"
Replace "[" with "<" replace "]" with ">"
in the above text.
:: Understanding RSS;
- a comprehensive rss reference detailing everything
you need to know about RSS. RSS is an acronym
for Really Simple Syndication
and Rich Site Summary. RSS is
an XML-based format for content distribution.
Webmasters create an RSS file containing headlines
and descriptions of specific information. While
the majority of RSS feeds currently contain
news headlines or breaking information the long
term uses of RSS are broad. RSS files are formed
as XML files and are designed to provide content
summaries of news, blogs, forums or website
:: Calendar of Industry Marketing
The Online Advertising Discussion List
manages a calendar of several industry events
each year. At the conferences Online advertising,
marketing, and PR professionals share their
insight of emerging issues such as search engine
submission techniques, wireless advertising,
effective email sponsorships, and viral marketing.
Check the calendar to determine if their might
be some trade shows of interest.
:: Telling Your Visitors
their Location and IP Address
IP2Phrase is a free interesting tool
that determines website visitors connection,
IP address and the town they are connecting
from. While the technology is interesting your
customers might become paranoid at the thought
of you monitoring their locations. IP2Phrase
allows you to insert customized welcome messages
with country, city and ISP on to your web page
:: Blog Connection
is a new source to connect with information
related to blogging. Premier resource for all
things related to blogs. Blog Connection
is your source to connect to the blogging world.
The site contains all types of information related
Blogs are the latest craze in communication.
:: Yahoo!'s Overture
Looks At Simpler Models to Court Advertisers
Overture, the grandmother of Pay Per
Click might move away from competitive bidding
and go to a flat rate model? Who would have
thought that the pay per click model and bidding
process would evolve that way that it has?
"We're focused on simplifying from several
directions, and that's what it's going to take,"
he told an audience at the Kelsey Group's Interactive
Local Media conference today. "We need to help
marketers to think about their objectives, not
on the keywords they're picking. Not whether
they're bidding $0.14, but whether they're meeting
their objectives. We're entertaining subscription
models. It's going to take all of that."
:: Name A Business
Creating a business name starts with
a good business name idea or concept. It can
be parts of two words that are common to your
industry. For example, if you are a quality
IT company, you may come up with QualTech as
a name. This is the most common and most basic
form of naming, and it's where most people start.
What you end up with is something that sounds
rather forced and not at all intuitive. NameABusiness.com
:: Adwords Tutorials
For Small Businesses
Google has posted some interesting tutorials
to assist prospective customers with Google
Adwords. What impressed me more than the actual
tutorial was the concept of providing a very
professional step by step visual aid to entice
visitors. The demo moved a long at a nice speed
was not too much and presented a visual representation
of what customers could expect. Perhaps small
business owners can incorporate similar tutorials
into their sites to entice customers.
See tutorials - Google Adwords Optimization
tutorial | General Explanation
:: Do I Need an RSS Feed
Do I Need an RSS Feed?
RSS has been around for more than 10 years but
has only recently become popular. RSS provides
headlines and summaries of information in a
concise and standardized way. Article Do
I Need an RSS Feed?
:: Information on
Many sites put very little emphasis
on their actual web design, instead of focusing
on their product or service. The lack of attention
to design is a big mistake. A well designed
website is an important sales tool.
I've been reading the blog on Shareware Promotions
over the last week or so, and it really has
some great advice about designing with sales
in mind. Adopt some of their ideas and it is
likely your conversions will increase. Information
on Web Design