:: Google IPO Auction Site
July 31, 2004 - August
A Google spokeswoman confirmed that www.ipo.google.com
had gone live, where bidders can apply to get
an identification number to participate in the
so-called Dutch auction. The auction process
is designed to put small retail investors on
a more equal footing with the big institutional
funds and influential investors who have traditionally
been given better access.
Top Web search engine Google Inc. began taking
bids on Friday for the public auction process
it will use to sell as much as $3.3 billion
in shares to the public for its planned offering
in mid-August. more on Google
:: Spidering Forums
July 30, 2004
If you run a forum on your website
consider the great content housed in that forum.
Wouldn't it be nice for a search engines to
spider that content, think of the keyword combinations
and potential for your site being found on relevant
keywords found in the forums? Unfortunately
forums typically have a '?' mark in the url,
which prevents search engines from spidering
the pages. There are a few options to ensure
that all of your content is spidered the first
is a url masking tool called IISrewrite
the second are things like forum modifications.
For example if you are using phpBB as a forum
there are forum modifications that will make
the forum search engine friendly see the thread
:: Ranking Watch Tool
July 29, 2004
Found a really great resource in Shareware
Promotions blog. The site called Microsoft
Watch allows users to enter an url and generates
three numbers. The second number is Alexa's
traffic rank for a domain on the web. The third
number reported by this web ranking tool is
a count of total external backlinks from Yahoo.
:: Bloggers Awarded Press Credentials
July 28, 2004
Over 30 bloggers were awarded coveted
press passes for The Democratic National Convention
(DNC), beginning earlier this week in Boston;
and 10-20 will receive credentials for The Republican
National Convention in New York in late August.
This could very well put blogs on the map for
being a serious news venue. Unlike mainstream
news outlets, restrictions and guidelines are
not in place for bloggers. Bloggers are able
to interject personal impressions and opinions,
providing a whole new look at politics.
:: Web Log Analysis
July 27, 2004
I recently had a look at WebStorm
Logging by DataLand Software an interactive,
desktop-based Web Log Analyzer for Windows.
It is critical that webmasters evaluate the
statistical information related to website traffic
in order to determine what advertising and promotional
efforts are effective. Measuring results will
allow small business owners to make a determination
where they will achieve the highest return on
investment. If you have not evaluated your web
logs recently consider trying out WebStorm Logging
today for an indepth analysis.
:: TAX Rules
July 26, 2004
The House of Representatives voted
unanimously for legislation that keeps a tax
benefit for small business investments in place.
In a separate vote, the House passed a bill
that would allow more individuals and businesses
to use simpler tax forms. Article Tools Premier
Online Sponsors Featured Services Find Online
Degrees Incorporate Now Search for Software
Create a Business Plan Research Companies The
424-0 vote extended a tax break through 2007
for small businesses that allows them to deduct
up to $100,000 for qualified capital investments.
Had the benefit expired, the maximum deductible
amount would have fallen to $25,000 in 2006.
The estimated cost of the bill is $1.2 billion
over the next ten years.
July 24, 2004 - July 25, 2004
I located a great new business resource site
. The site is an online magazine about starting
a small business. Find advice, ideas and more.
Really a great and comprehensive research site.
:: Vote for Awards
July 23, 2004
Finalists were selected from those
reader nominations for the ClickZ Marketing
Excellence Awards 2004 that met eligibility
requirements. Voting is open now through the
close of business, EST, on Monday, August 2,
2004. Winners will be announced on Wednesday,
August 11, 2004. VOTE
:: Marketing Genius
July 21, 2004 - July 22, 2004
site's server crashed yesterday because of the
huge amount of site visitors they received.
It seems silly but it has a huge draw and it
is rather humorous. People that watch are likely
to send it to a few friends increasing the traffic,
many are also subscribing to the newsletter
to hear when other animations are released.
If marketing animation, graphic work it definitely
will bring in business for the creators. Everyone
else should take pause think outside the box
and see this as an innovative example to inexpensively
increase web traffic.
July 20, 2004
Ranking.com lists over one million
websites and is one of the largest free communities
online. Millions of users every month visit
Ranking.com and are actively seeking the products,
services and information your website is providing.
See how you rank on ranking.com
:: Google AdSense Websearch
July 18, 2004 - July 19, 2004
I recently tested Google's new websearch option
by adding a Google search box to a handful of
content sites. After some minimal testing I've
determined that the AdSense program offers significantly
more return than the new WebSearch program.
:: Alternative Search Engines
July 16, 2004
Alternative search engines uses unique algo's.
- based on the open source search engine Nutch,
the results are consistently improving over
- an infant using similar technology as Mozdex.
Google launched a new beta version of its Google
Groups. The groups have integrated the old
'Deja' search technology and Google now appears
to be adding some of Gmail's features.
:: Messaging Resource
July 14, 2004 - July 15, 2004
A great resource for messaging related products
and services can be found online at Messaging
Software . The site contains articles, information
and newsgroups related to online messaging products.
July 13, 2004
July 9, 2004 -- The House of Representatives
approved funding for the Small Business Administration
on Wednesday that the agency would rather not
In an amendment to the appropriation bills for
the Commerce, Justice and State Departments,
the House voted overwhelmingly to restore $79
million in funding for the SBA's 7(a) loan program.
The 281-to-137 vote was a rejection of President
Bush's and SBA administrator Hector V. Barreto's
desire to eliminate the money, which serves
as a subsidy to lower the fee small businesses
pay when applying for the 7(a) loan.
The problem, they say, is that once the subsidy
is used up, the loans will stop and, therefore,
it is better that it simply not exist. The Senate
is expected to approve the subsidy.
:: Cool Small Business Resource
July 12, 2004
The Wall Street Journal has a subsection for
entrepenaurs in the StartUp
Journal . The site contains information
on starting a business, entrepreneurial issues
and advice from Wall Street Journal columnist.
Read powerful content and search a database
of thousands of business for sale.
:: Microsoft Search
Take a sneak peak at Microsoft's new
search technology. A brand new algorithmic search
engine -- built from the ground up -- on Microsoft
technology. They are looking for feedback, be
sure to tell them what you think! How does your
site do? Microsoft
:: Search Engine Contest is Over
July 9, 2004
A winner for the second phase of the searc engine
optimization contest for the phrase Nigritude
Ultramarine has been determined. The benefit
to the contest (other than the prize) is what
we can learn about Google's policies regarding
site ranking. What works and what doesn't. The
winning site is not overly unique...
If the Nigritude Ultramarine thing taught us
anything it was that blogs are incredibly powerful
in Google. If you have a compelling, topical
blog for your site going and get it listed in
a couple of feed sites, you have a great tool
for generating both traffic and the oh-so-valuable
links back into your domain for the search engines.
The best thing about the blogs (and the articles)
is the price tag - just a little bit of your
:: Recycling Depot
July 8, 2004
What many don't realize is that in
many cases, the materials used to construct
cell phones are toxic. Toxic elements found
in many of today's cell phones can include arsenic,
in semi-conductors and lead in the solder material.
While the materials in a single phone are minimal
consider the number of discarded cell phones
in the relatively short time the technology
has been available. The placement of these devices
in landfills will cause long lasting damage
and harm to the environment. This article addresses
how your small business can make a positive
impact on the environment by Recycling
:: New Adsense Features
July 7, 2004
AdSense now offers the ability to monetize web
and site search! WebSearch plus AdSense for
search combines Google's powerful search with
monetized and customizable search results pages.
Simply placing the code on any web page that
meets Google's program criteria will generate
a WebSearch box, allowing users to search without
leaving the site. Searches generate additional
The AdSense preview tool is anew tool that allows
you to preview the ads that would appear on
any web page, from a number of geographic regions.
Additional channels have been added so that
webmasters can monitor the source of revenue
generation and make a determination if sites
are generating decent revenue. ( 50 active channels
for each of AdSense and WebSearch, for a total
of 100 channels across your site.)
:: Marketing Zone
July 4, 2004 - July 6, 2004
provides information about online marketing.
The site is similar to small business software,
and provides a number of resources for online
businesses. The site contains free articles,
sales letters and scripts for marketing your
:: Merger of PPC Search Engines
July 1, 2004 - July 3, 2004
The merger between Findwhat.com and Espotting
has been completed. The merger will create the
largest independent pay-per-click advertising
provider. This is the merger of two businesses
that operate in the same space and are of similar
size, with complementary geographical markets.
For now customers are not expected to see any