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:: Google IPO Auction Site
July 31, 2004 - August 1, 2004
A Google spokeswoman confirmed that www.ipo.google.com
had gone live, where bidders can apply to get an
identification number to participate in the so-called
Dutch auction. The auction process is designed to
put small retail investors on a more equal footing
with the big institutional funds and influential
investors who have traditionally been given better
access.
Top Web search engine Google Inc. began taking
bids on Friday for the public auction process it
will use to sell as much as $3.3 billion in shares
to the public for its planned offering in mid-August.
more on Google
IPO
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:: Spidering Forums
July 30, 2004
If you run a forum on your website consider
the great content housed in that forum. Wouldn't
it be nice for a search engines to spider that content,
think of the keyword combinations and potential
for your site being found on relevant keywords found
in the forums? Unfortunately forums typically have
a '?' mark in the url, which prevents search engines
from spidering the pages. There are a few options
to ensure that all of your content is spidered the
first is a url masking tool called IISrewrite
the second are things like forum modifications.
For example if you are using phpBB as a forum there
are forum modifications that will make the forum
search engine friendly see the thread at ableknow
for details.
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:: Ranking Watch Tool
July
29, 2004
Found a really great resource in Shareware
Promotions blog. The site called Microsoft
Watch allows users to enter an url and generates
three numbers. The second number is Alexa's traffic
rank for a domain on the web. The third number reported
by this web ranking tool is a count of total external
backlinks from Yahoo.
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:: Bloggers Awarded Press Credentials
July 28, 2004
Over 30 bloggers were awarded coveted press
passes for The Democratic National Convention (DNC),
beginning earlier this week in Boston; and 10-20
will receive credentials for The Republican National
Convention in New York in late August. This could
very well put blogs on the map for being a serious
news venue. Unlike mainstream news outlets, restrictions
and guidelines are not in place for bloggers. Bloggers
are able to interject personal impressions and opinions,
providing a whole new look at politics.
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:: Web Log Analysis
July
27, 2004
I recently had a look at WebStorm
Logging by DataLand Software an interactive,
desktop-based Web Log Analyzer for Windows. It is
critical that webmasters evaluate the statistical
information related to website traffic in order
to determine what advertising and promotional efforts
are effective. Measuring results will allow small
business owners to make a determination where they
will achieve the highest return on investment. If
you have not evaluated your web logs recently consider
trying out WebStorm Logging today for an indepth
analysis.
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:: TAX Rules
July 26, 2004
The House of Representatives voted unanimously
for legislation that keeps a tax benefit for small
business investments in place. In a separate vote,
the House passed a bill that would allow more individuals
and businesses to use simpler tax forms. Article
Tools Premier Online Sponsors Featured Services
Find Online Degrees Incorporate Now Search for Software
Create a Business Plan Research Companies The 424-0
vote extended a tax break through 2007 for small
businesses that allows them to deduct up to $100,000
for qualified capital investments. Had the benefit
expired, the maximum deductible amount would have
fallen to $25,000 in 2006. The estimated cost of
the bill is $1.2 billion over the next ten years.
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:: Entrepreneurs
July
24, 2004 - July 25, 2004
I located a great new business resource site Enterpreneur.com
. The site is an online magazine about starting
a small business. Find advice, ideas and more. Really
a great and comprehensive research site.
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:: Vote for Awards
July 23, 2004
Finalists were selected from those reader
nominations for the ClickZ Marketing Excellence
Awards 2004 that met eligibility requirements. Voting
is open now through the close of business, EST,
on Monday, August 2, 2004. Winners will be announced
on Wednesday, August 11, 2004. VOTE
NOW
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:: Marketing Genius
July
21, 2004 - July 22, 2004
The JibJab
site's server crashed yesterday because of the huge
amount of site visitors they received. It seems
silly but it has a huge draw and it is rather humorous.
People that watch are likely to send it to a few
friends increasing the traffic, many are also subscribing
to the newsletter to hear when other animations
are released. If marketing animation, graphic work
it definitely will bring in business for the creators.
Everyone else should take pause think outside the
box and see this as an innovative example to inexpensively
increase web traffic.
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:: Ranking.com
July 20, 2004
Ranking.com lists over one million websites
and is one of the largest free communities online.
Millions of users every month visit Ranking.com
and are actively seeking the products, services
and information your website is providing. See how
you rank on ranking.com
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:: Google AdSense Websearch
July
18, 2004 - July 19, 2004
I recently tested Google's new websearch option
by adding a Google search box to a handful of content
sites. After some minimal testing I've determined
that the AdSense program offers significantly more
return than the new WebSearch program.
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:: Alternative Search Engines
July 16, 2004
Search Engines
Alternative search engines uses unique algo's.
Mozdex
- based on the open source search engine Nutch,
the results are consistently improving over time.
ObjectsSearch
- an infant using similar technology as Mozdex.
Newsgroups
Google launched a new beta version of its Google
Groups. The groups have integrated the old 'Deja'
search technology and Google now appears to be adding
some of Gmail's features.
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:: Messaging Resource
July
14, 2004 - July 15, 2004
A great resource for messaging related products
and services can be found online at Messaging
Software . The site contains articles, information
and newsgroups related to online messaging products.
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::Bank Loans
July 13, 2004
July 9, 2004 -- The House of Representatives
approved funding for the Small Business Administration
on Wednesday that the agency would rather not have.
In an amendment to the appropriation bills for the
Commerce, Justice and State Departments, the House
voted overwhelmingly to restore $79 million in funding
for the SBA's 7(a) loan program. The 281-to-137
vote was a rejection of President Bush's and SBA
administrator Hector V. Barreto's desire to eliminate
the money, which serves as a subsidy to lower the
fee small businesses pay when applying for the 7(a)
loan.
The problem, they say, is that once the subsidy
is used up, the loans will stop and, therefore,
it is better that it simply not exist. The Senate
is expected to approve the subsidy.
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:: Cool Small Business Resource
July
12, 2004
The Wall Street Journal has a subsection for entrepenaurs
in the StartUp
Journal . The site contains information
on starting a business, entrepreneurial issues and
advice from Wall Street Journal columnist. Read
powerful content and search a database of thousands
of business for sale.
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:: Microsoft Search
July10-11, 2004
Take a sneak peak at Microsoft's new search
technology. A brand new algorithmic search engine
-- built from the ground up -- on Microsoft technology.
They are looking for feedback, be sure to tell them
what you think! How does your site do? Microsoft
Search Technology
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:: Search Engine Contest is Over
July
9, 2004
Nigritude Ultramarine
A winner for the second phase of the searc engine
optimization contest for the phrase Nigritude Ultramarine
has been determined. The benefit to the contest
(other than the prize) is what we can learn about
Google's policies regarding site ranking. What works
and what doesn't. The winning site is not overly
unique...
If the Nigritude Ultramarine thing taught us anything
it was that blogs are incredibly powerful in Google.
If you have a compelling, topical blog for your
site going and get it listed in a couple of feed
sites, you have a great tool for generating both
traffic and the oh-so-valuable links back into your
domain for the search engines. The best thing about
the blogs (and the articles) is the price tag -
just a little bit of your time.
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:: Recycling Depot
July 8, 2004
What many don't realize is that in many
cases, the materials used to construct cell phones
are toxic. Toxic elements found in many of today's
cell phones can include arsenic, in semi-conductors
and lead in the solder material. While the materials
in a single phone are minimal consider the number
of discarded cell phones in the relatively short
time the technology has been available. The placement
of these devices in landfills will cause long lasting
damage and harm to the environment. This article
addresses how your small business can make a positive
impact on the environment by Recycling
Cell Phones.
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:: New Adsense Features
July
7, 2004
WebSearch
AdSense now offers the ability to monetize web and
site search! WebSearch plus AdSense for search combines
Google's powerful search with monetized and customizable
search results pages. Simply placing the code on
any web page that meets Google's program criteria
will generate a WebSearch box, allowing users to
search without leaving the site. Searches generate
additional income.
PreviewTool
The AdSense preview tool is anew tool that allows
you to preview the ads that would appear on any
web page, from a number of geographic regions.
More Channels
Additional channels have been added so that webmasters
can monitor the source of revenue generation and
make a determination if sites are generating decent
revenue. ( 50 active channels for each of AdSense
and WebSearch, for a total of 100 channels across
your site.)
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:: Marketing Zone
July 4, 2004 - July 6, 2004
FreeMarketingZone.com
provides information about online marketing. The
site is similar to small business software, and
provides a number of resources for online businesses.
The site contains free articles, sales letters and
scripts for marketing your business.
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:: Merger of PPC Search Engines
July
1, 2004 - July 3, 2004
The merger between Findwhat.com and Espotting has
been completed. The merger will create the largest
independent pay-per-click advertising provider.
This is the merger of two businesses that operate
in the same space and are of similar size, with
complementary geographical markets. For now customers
are not expected to see any immediate changes.
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