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:: Ideal Length of a Business Plan

01/31/2005
What is the ideal page length of a business plan? Well, what is the length of a piece of string? The answer really depends on the purpose and scope of the plan - are we talking about a basic or comprehensive plan. See the tip below on Decide on your type of Business Plan at the Outset.
Complete Article


:: Smart Online Marketing Efforts

01/28/2005
Robin Good wrote an amazing piece about Smart Online Marketing in his column on Master New Media. The article discusses innovative marketing efforts, content creation and syndication. 

:: SBA Asks for Feedback on New Rules on Contracts

01/27/2005
Following on the heels of a report that found that the government has been shortchanging small businesses when doling out federal contracts, the Small Business Association announced last week that it is taking public comments through February 1 to help firm up a new policy that helps define what a small business is.

"Our goal is to seek advanced comments before making our decision - which is not something that have done often," said Mike Stamler, an SBA spokesperson. "When we do sit down to the write the rule, it will be the best one for all small businesses and not just a particular sector."

Complete Article

:: Google to provide Adwords API

01/25/2005
Google is about to announce technology that will allow its advertisers unprecedented levels of control over when, where, and who can view their advertising on Google search pages and those of Google partner web sites.

For the first time, the search giant will provide its advertisers with an application programming interface (API), which will enable them to link their computer systems with Google and control parts of the mammoth Google ad delivery system. The API will allow advertisers to self-administer the delivery, the timing and the price they will pay for their text ads.

Complete Article - Google API

:: Understanding Web Logs

01/24/2005
General web statistics give pertinent information about website visitors. Webmasters analyzing these statistics have a better understanding of who their website visitors are and how they perceive the website. A lot can be learned by evaluating navigation patterns, most-viewed pages and exit pages. Deciphering web logs could easily become a full-time job. The information that can be gleaned from close log scrutiny is extremely valuable.

Complete Article - Understanding Web Logs

:: Google loses trademark dispute in France

01/22/2005
A French court has ruled that Google must refrain from using the trademarks of European resort chain Le Meridien Hotels and Resorts to trigger keyword ads.

Complete Article



:: Wireless The Way of the Future

01/21/2005
Officials at Washington State Ferries plan to officially kick-off Wi-Fi service for passengers on their high-traffic Seattle routes next month, said Jim Long, information technology director for the state-owned ferry system.

Long said ferry system officials will officially launch Wi-Fi service Feb. 3 on the eight-mile long Seattle-Bainbridge run, which carries about 6.5 million passengers annually. Long added the service has been available during a test period since the beginning of January.

Complete Article

:: Dumping Your Display? Think Again.

01/19/2005
Monitors and motherboards are considered hazardous waste -- so before you throw out old equipment you'd better check the local laws.

Now that the economic picture has begun to brighten, companies are starting to replace legacy hardware with new PCs, monitors, printers, and other peripherals. However, disposing of the old hardware is proving to be a difficult problem for companies, especially because new computers are so cheap that companies can't give them away.

Complete Article - Dumping Monitors

Similar Article - Cellular Waste

:: What is Podcasting

01/18/2005
What is Podcasting
Podcasting is quickly becoming a buzz word among the techie crowd. So what is podcasting, anyway? Podcasting is online audio content that is delivered via an RSS feed. Many people liken podcasting to radio on demand. However, in reality, podcasting gives far more options in terms of content and programming than radio does. In addition, with Podcasting, listeners can determine the time and the place, meaning they decide what programming they want to receive and when they want to listen to it.

Listeners can retain audio archives to listen to at their leisure. While blogs have turned many bloggers into journalists, podcasting has the potential to turn podcasters into radio personalities.
Complete Article What is Podcasting


:: Symantec says Spam growth slowing at last

01/14/2005
The volume of e-mail made up of spam has stabilized, according to figures from Symantec's (Profile, Products, Articles) Brightmail unit.

December's figures, culled from traffic traveling through its servers, showed that 67 percent of e-mail is now spam, identical to the previous month. That was after three months when spam volumes were stable at 66 percent.

This is still equivalent to tens of millions of messages per day, but the statistics will come as welcome relief after recent dire predictions that the phenomenon would soon account for nearly all e-mail sent.

Read More Spam is Declining

:: SBA Offers Free Courses

01/13/2005
The Small Business Administration is offering free courses to small business owners. The directory of courses is online and available FREE of charge.

:: Website Flavor - Google Labs

01/11/2005
Enter the URL of your site in the text box below, and Google will try to infer a profile for your site based on its content.

Give the new Google Labs Tool a try.


:: Webmaster Tools

01/10/2005
With new technologies, algorithms and sources emerging on a daily basis, webmasters are constantly struggling to stay informed. The quality of content on the web and the number of products available to webmasters can seem overwhelming. The goal of creating a site that can be quickly found can be a struggle.
Complete Webmaster Tools Article

:: Marketing Firms Receive Recognition

01/07/2005
Nominations are now being accepted for MarketingSherpa's 2005 SEM Buyer's Guide --which includes both paid search and SEO agencies and consultancies. The deadline for the nomination is Jan 30, 2005.

Submit your favorite SEO agencies.

:: School Project Worth Billions??

01/06/2005
Has there ever been a brand name like Google? Non-existent six years ago, it’s now a part of the global language, as in, “I Googled this,” or “I Googled that,” or “I Googled you.” To Google, a verb, is to get an instant answer by using the company's super-computer to look up anything on the Internet.

What began as a school project is now worth about as much as Ford and General Motors combined, thanks to a stock that has roughly doubled in price since the company went public last August.
Complete Article

:: Surfing Habits of Google Surfers

01/05/2005
How do web surfers from Google Inc. use the Web? What are their navigation habits? How are their systems configured? How do they use search engines and e-commerce sites? How does their usage compare with other companies in the same sector?
Additional Details

:: Articles Submissions

01/04/2005
Article syndication is a great way to increase your website's exposure and your Internet profile. There is a large list of article submission sites on Software Marketing Resource.



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