:: Ideal Length of
a Business Plan
What is the ideal page length
of a business plan? Well, what is the
length of a piece of string? The answer really
depends on the purpose and scope of the plan
- are we talking about a basic or comprehensive
plan. See the tip below on Decide on your type
of Business Plan at the Outset.
:: Smart Online Marketing Efforts
Robin Good wrote an amazing piece about
Smart Online Marketing in his column
on Master New Media. The article discusses innovative
marketing efforts, content creation and syndication.
:: SBA Asks for Feedback
on New Rules on Contracts
Following on the heels of a report that
found that the government has been shortchanging
small businesses when doling out federal contracts,
the Small Business Association announced last
week that it is taking public comments through
February 1 to help firm up a new policy that
helps define what a small business is.
"Our goal is to seek advanced comments before
making our decision - which is not something
that have done often," said Mike Stamler, an
SBA spokesperson. "When we do sit down to the
write the rule, it will be the best one for
all small businesses and not just a particular
:: Google to provide Adwords
Google is about to announce technology
that will allow its advertisers unprecedented
levels of control over when, where, and who
can view their advertising on Google search
pages and those of Google partner web sites.
For the first time, the search giant will provide
its advertisers with an application programming
interface (API), which will enable them to link
their computer systems with Google and control
parts of the mammoth Google ad delivery system.
The API will allow advertisers to self-administer
the delivery, the timing and the price they
will pay for their text ads.
Complete Article - Google API
:: Understanding Web
General web statistics give pertinent
information about website visitors. Webmasters
analyzing these statistics have a better understanding
of who their website visitors are and how they
perceive the website. A lot can be learned by
evaluating navigation patterns, most-viewed
pages and exit pages. Deciphering web logs could
easily become a full-time job. The information
that can be gleaned from close log scrutiny
is extremely valuable.
Complete Article - Understanding Web Logs
:: Google loses trademark dispute
A French court has ruled that Google
must refrain from using the trademarks of European
resort chain Le Meridien Hotels and Resorts
to trigger keyword ads.
:: Wireless The Way
of the Future
Officials at Washington State Ferries
plan to officially kick-off Wi-Fi service for
passengers on their high-traffic Seattle routes
next month, said Jim Long, information technology
director for the state-owned ferry system.
Long said ferry system officials will officially
launch Wi-Fi service Feb. 3 on the eight-mile
long Seattle-Bainbridge run, which carries about
6.5 million passengers annually. Long added
the service has been available during a test
period since the beginning of January.
:: Dumping Your Display? Think
Monitors and motherboards are considered
hazardous waste -- so before you throw out old
equipment you'd better check the local laws.
Now that the economic picture has begun to brighten,
companies are starting to replace legacy hardware
with new PCs, monitors, printers, and other
peripherals. However, disposing of the old hardware
is proving to be a difficult problem for companies,
especially because new computers are so cheap
that companies can't give them away.
Complete Article - Dumping Monitors
Similar Article - Cellular Waste
:: What is Podcasting
What is Podcasting
Podcasting is quickly becoming a buzz word among
the techie crowd. So what is podcasting, anyway?
Podcasting is online audio content that is delivered
via an RSS feed. Many people liken podcasting
to radio on demand. However, in reality, podcasting
gives far more options in terms of content and
programming than radio does. In addition, with
Podcasting, listeners can determine the time
and the place, meaning they decide what programming
they want to receive and when they want to listen
Listeners can retain audio archives to listen
to at their leisure. While blogs have turned
many bloggers into journalists, podcasting has
the potential to turn podcasters into radio
Complete Article What is Podcasting
:: Symantec says Spam growth
slowing at last
The volume of e-mail made up of spam
has stabilized, according to figures from Symantec's
(Profile, Products, Articles) Brightmail unit.
December's figures, culled from traffic traveling
through its servers, showed that 67 percent
of e-mail is now spam, identical to the previous
month. That was after three months when spam
volumes were stable at 66 percent.
This is still equivalent to tens of millions
of messages per day, but the statistics will
come as welcome relief after recent dire predictions
that the phenomenon would soon account for nearly
all e-mail sent.
Read More Spam is Declining
:: SBA Offers Free
The Small Business Administration is
offering free courses to small business owners.
The directory of courses is online and
available FREE of charge.
:: Website Flavor - Google Labs
Enter the URL of your site in the text
box below, and Google will try to infer a profile
for your site based on its content.
Give the new Google Labs Tool a try.
:: Webmaster Tools
With new technologies, algorithms and
sources emerging on a daily basis, webmasters
are constantly struggling to stay informed.
The quality of content on the web and the number
of products available to webmasters can seem
overwhelming. The goal of creating a site that
can be quickly found can be a struggle.
:: Marketing Firms Receive Recognition
Nominations are now being accepted for
MarketingSherpa's 2005 SEM Buyer's Guide --which
includes both paid search and SEO agencies and
consultancies. The deadline for the nomination
is Jan 30, 2005.
Submit your favorite SEO agencies.
:: School Project
Has there ever been a brand name like
Google? Non-existent six years ago, its now
a part of the global language, as in, I Googled
this, or I Googled that, or I Googled you.
To Google, a verb, is to get an instant answer
by using the company's super-computer to look
up anything on the Internet.
What began as a school project is now worth
about as much as Ford and General Motors combined,
thanks to a stock that has roughly doubled in
price since the company went public last August.
:: Surfing Habits of Google Surfers
How do web surfers from Google Inc.
use the Web? What are their navigation habits?
How are their systems configured? How do they
use search engines and e-commerce sites? How
does their usage compare with other companies
in the same sector?
:: Articles Submissions
Article syndication is a great way to
increase your website's exposure and your Internet
profile. There is a large list of article submission sites on Software