Small Business Blog - daily small business software
:: Yahoo Contest To Award 10
Million Free Ads To Winning Small Business
Yahoo Search Marketing announced its
Think Big contest, which will award one small
business with 10 million free ad impressions
on Yahoo. Eight million of the ads will be on
Yahoo sponsored search, and 2 million will be
banner ads on the Yahoo network.
The contest is open to privately held U.S. small
businesses with less than 99 employees who have
a live website with meaningful content that
is relevant to their business. Businesses in
adult entertainment, gambling or travel-related
industries are prohibited from entering.
Entrants must submit their business plans to
Yahoo, which will be judged on the novelty of
the business, the ability of the business Website
to generate and convert customers, the quality
of the Website's design, and the degree to which
the business has an online and offline presence.
:: Epic Trends has
started a new blog about usability.
Trends has started a new blog about usability.The blog will
cover subjects such as help authoring, user
interface design, demo and tutorial authoring,
usability, copywriting and multimedia.
The blog will undoubtedly also discuss how to
make software and web sites usable for special
target groups such as teenagers, seniors, disabled
users or foreign language speakers.
These issues are becoming increasingly important
in software and web development, as the Internet
audience is growing increasingly diverse.
Epic Trends has been an active member of the
shareware community for several years and offers
services such as copywriting and help authoring.
:: Google Advertising
Professionals Gain AdWords knowledge. Get Google
recognition. Make more money.
Designed for professionals who currently
manage or want to manage multiple AdWords client
accounts, the Google Advertising Professionals
program can help you become a more successful
ad manager – for free.
Google allows companies to small businesses
to be companies as well.
:: New Search Suggestion Tool
Enter your search term and SNAP will tell you related terms and
the number of times the term has been searched
on. As you type the terms it brings up related
terms that include that text.
:: Microsoft Website
Publicizes Little-Known Deals
Most people don't know that Microsoft
hosts a Website that lists what it calls incentives
but what you or I would refer to as sales
on specific Microsoft products.
Currently, the Microsoft Incentives site is
offering two such deals that might be of interest
to small- and medium-sized businesses that are
looking for ways to get professional services
they would otherwise have to pay for.
:: ENTERWeb, the Popular Knowledge
Portal for Small Business (Enterweb.org) has Just
Opened a Section on Business Ethics and Corporate
As recently as a decade ago, many companies
viewed business ethics only in terms of administrative
compliance with legal standards and adherence
to internal rules and regulations. Today the
situation is different. Attention to business
ethics is on the rise across the world and many
companies realize that in order to succeed,
they must earn the respect and confidence of
their customers. Like never before, corporations
are being asked, encouraged and prodded to improve
their business practices to emphasize legal
and ethical behavior. Companies, professional
firms and individuals alike are being held increasingly
accountable for their actions, as demand grows
for higher standards of corporate social responsibility.
Reflecting this new reality, ENTERWeb has just opened a new
section on business ethics and corporate social
responsibility, which will provide you with
everything you need to know on the subject (and
:: 10 Tips for Blogging
There are no hard and fast rules on
how to blog. Having said that, bloggers will
likely increase their exposure by following
some simple blog guidelines.
Read Complete Article - 10 Tips for Bloggers
:: Inc. Top 500 - Apply Now
The Inc. 500 short questionnaire will
be used to determine if your company qualifies
for consideration for the prestigious 2005 Inc.
500 list. The Inc. 500 recognizes the fastest-growing
private companies based in the U.S. Only independent,
privately held corporations, proprietorships,
and partnerships that have been in operation
for at least four years should apply. The deadline
for entries is May 1, 2005.
:: How Podcasting
While some traditional radio talk shows
have begun providing podcasts of their regularly-scheduled
broadcasts, the bulk of the podcasts that have
cropped up tend to be independent broadcasters
who have a fascination with technology. As a
result, some podcasts are a little rough around
the edges. Nonetheless, it is clear that the
technology provides a significant opportunity
and potential. Even nay-sayers believe that
podcasting is more than a passing fad.
:: Submit RSS Feeds
Submit your RSS feed to a categorized
RSS search on RSS Network. The site allows you
to find feeds that are topic specific.
Network will even search all of the feeds
items. Add your feed to this upcoming engine!
:: ICANN Approves
New Top-Level Domains
ICANN, the Internet's oversight agency,
has given final approval to two new Internet
top-level domains. One is .jobs for employment
and human-resource companies. The other is .travel
for the travel and tourism community.
:: News Directory - Find News
to Meet Your Needs
Search for Newspapers and Magazines
by title or use category navigation to find
topic specific news and information. Great news resource.
:: Topic Specific
While many marketers are scrambling
for links, any links, an area that is oft over
looked is topic specific search engines. What
many don't realize is that these engines *are*
used and they often contain traffic that is
very targeted. Anyone who has taken the time
to analyze weblogs will see that targeted traffic
converts at a significantly higher rate than
A savvy web marketer should focus their energies
on attracting targeted traffic whenever possible.
Consider the following niche engines:
Digital Photo Tips
or even a directory engine like the one for
RSS feeds at:
Imagine the targeted traffic that you can receive
from a link in the above.
:: Judge Sentences Spammer to
A Virginia judge sentenced a spammer
to nine years in prison Friday in the nation's
first felony prosecution for sending junk e-mail,
though the sentence was postponed while the
case is appealed.
Loudoun County Circuit Judge Thomas Horne said
that because the law targeting bulk e-mail distribution
is new and raises constitutional questions,
it was appropriate to defer the prison time
until appeals courts rule.
A jury had recommended the nine-year prison
term after convicting Jeremy Jaynes of pumping
out at least 10 million e-mails a day with the
help of 16 high-speed lines, the kind of Internet
capacity a 1,000-employee company would need.
:: Web Awards for
The Web Marketing Association has begun
its 9th annual WebAward competition for Website
development and entries are being accepted at
http://www.2005webaward.org/ in 90
industry categories. Entering the WebAwards
is a great way to promote both yourself and
your Website to the outside world. Winning a
WebAward is a great resume builder and is an
opportunity to generate publicity for your site
and provides valuable links to support your
For more information including past winners
and the entry form, go to http://www.2005webaward.org/
:: Google AdSense Changes to
Google's AdSense has improved channels
functionality: better tools to help you optimize
Tuesday Google has introduced 3 updates to channel
tracking, to make this feature even more useful:
Channel reports in real-time: Until now, channel
data was delayed 2 days before appearing in
your reports. We've upgraded our system to provide
real-time reporting, allowing you to quickly
react to changes in your ad performance on a
Remove channels: Your channels UI has been cleaned
up, by introducing a 'Remove Channel' option
that allows you to remove channels from your
active and inactive lists.
Shift-select for channels: When selecting
channels from the Reports page selection box,
use SHIFT+click to select multiple channels
More information about URL and custom channels
is available from the support center.
Improved reporting: ad unit impressions vs.
We've added new options to your reporting page,
allowing you to select from page impressions
or ad unit impressions when generating your
performance reports. Not sure what this means?
Check out the AdSense Support center for an
explanation of page impressions versus ad unit
In addition, your browser will now remember
your prior report settings each time you select
a report. If you have a favorite report that
you run often, you're going to love this feature!
:: Web Search Engines
Great new topic specific directory for
online marketers, webmasters and others interested
in understanding online search. The Web Search Engines site is a topic
specific directory that contains information
on search tools, portals, resources, submission
sites, forums and search engine promotion.
:: Yahoo & FindWhat Face
Off In Court This Month On Patents
Yahoo and Google settled their differences
over a patent lawsuit involving paid listings
last year, but Yahoo and FindWhat will duke
it out in court later this month. Yahoo!/FindWhat Patent Dispute Headed for
:: CNET Networks
Announces BNET, www.bnet.com, the Resource for
Self-Motivated Business Leaders
CNET Networks, Inc., a leading interactive
media company, today announced the launch of
its BNET Web site, the latest addition
to the company's portfolio of business-to-business
properties. BNET, a comprehensive, high-quality
source of business thought leadership, is designed
to help self-motivated business leaders get
smarter about what's working at work by finding
the quality knowledge resources they need, regardless
of their job function or industry.
From its soft launch a year ago to its redesign,
which went live today, BNET has already made
a significant contribution to CNET Networks'
goal of expanding its content offerings and
attracting a broader audience and new customer
segments. BNET complements the IT content focus
of CNET Networks' business technology Web sites
-- News.com, TechRepublic and ZDNet -- with
must know content beyond IT that is critical
across corporate functions. It leverages the
company's strength in creating richer, deeper
interactive experiences by combining the wisdom
and passion of users, marketers and its own
BNET has amassed nearly 50,000 high-quality
whitepapers, case studies, Webcasts, and audiocasts.
Additionally, the site offers targeted email
alerts and newsletters, hand-selected RSS feeds,
and business blogs, including its award-winning
Leadership Now blog.
:: Phishing Being Threatened
The Federal Trade Commission, the National
Consumers League, and Microsoft on Thursday
told consumers that they have the power to stop
online identity thieves. Hedging its bets, however,
Microsoft also announced it had filed over 100
lawsuits against alleged phishers.
Phishing, where criminals attempt to hoodwink
consumers into giving up personal information,
including credit card and bank account numbers,
by sending them e-mail that directs them to
legitimate-looking Web sites, is a huge problem,
all three organizations said at a Washington,
D.C. press conference Thursday.
:: Wiki means fast
Online collaborative sites open to everyone
enable the sharing of ideas.
There is a public Web site where people can
find a Web log written by some prominent members
of the government information technology community.
Visitors can view a list of officials in the
CIO Council's Communities of Practice and read
ongoing revisions to a major government document,
the data reference model. Members of the public
also are contributing to the discussions.
An emerging technology called wiki makes this
collaboration possible. The word comes from
wiki wiki, Hawaiian for fast. Wiki technology
creates what is essentially a public Web log,
one which anyone with a Web browser can add
to or modify.
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