:: Small Business Crowd Sourcing
Do not have time or money to do all of the marketing
you would like? Why not get your customers, consultants,
freelancers, experts, writers, and more to help you? That’s
what crowdsourcing is, and it is a great way to enhance
small business marketing efforts. By tapping into the crowd,
you can jumpstart your social media and content marketing
efforts, extend your brand reach, and amplify your messages
through word-of-mouth marketing.
:: Small Businesses Need
to Use the Internet
Small businesses know just how difficult it can
be to attract new business to their physical location. It
is tough to run your business and manage your marketing
efforts at the same time—just one more ball to juggle
with the rest of your responsibilities.
Many businesses do not realize how much potential there
is in the Internet, and even if they try a few online marketing
campaigns, if they are not successful, businesses abandon
Internet marketing altogether.
As someone that works in online marketing and sees the power
of successful strategies first-hand every day, take this
advice: do not give up on the Internet
:: Small Businesses are Beloved
Almost nine in 10 adults - 88 percent, have a favorable
view of small business, compared with the two-thirds -67
percent, who have a positive view of major companies, according
to a telephone survey of 1,750 adults sponsored by the Public
Affairs Council, a nonprofit group for public affairs officials.
More than half -53 percent have a very favorable view of
small business, in contrast to only 16 percent who hold
the same view about major corporations.
:: Prevent Small Business
Experts believe that small business organizations
are more vulnerable to frauds. Therefore, proper measures
need to be taken if you want to prevent your organization
from such frauds or maybe thefts. When you hire an employee,
it is based on complete trust and honesty. However, there
are times when in certain circumstances, a person may cross
the line and it could be disastrous for your organization.
To prevent such disasters, you should implement some techniques
and take proper measures so that no fraud or theft occurs
in your organization. A small organization needs a lot of
hardwork and efficiency in order to be successful. Such
a shameful incident will only push it backwards.
:: Video Marketing Basics
Ours is a video generation and with that Video
marketing is the fastest growing trend online today.You
may have hours of footage on your camcorder of your products
or service, but without any cohesive organization or engaging
content. Any novice business owner with a video
camera can benefit from editing. Before you post
that cell phone video to YouTube, a little polish with a
free editing program can make your customers actually want
to click on your Facebook or Youtube links.
:: Five Friendliest States
for Small Businesses
The online referral company, in conjunction with
the Ewing Marion Kauffman Foundation, surveyed more than
6,000 small business owners across the country to come up
with the list of friendliest states for small businesses. The
survey looked at an array of things including tax regulations,
licensing requirements, training and government support.
While tax related rules are important, the survey found
small business owners also want easy to understand licensing
regulations and training programs that are well publicized.
Here is a look at the top five friendliest states for small
businesses and the five that fared the worst.
:: Fiscal Cliff
Potential massive cuts in federal spending are
still months away, but some small businesses that rely on
government contracts are already feeling the pinch.
The looming cutbacks -- part of the fiscal cliff
-- are causing firms to slow business or shrink production
and could threaten jobs, according to company owners.
The $110 billion in cuts for 2013 will kick in on Jan. 2
unless Congress agrees on an alternative. They will hit
defense spending particularly hard but also affect other
popular non-defense programs funded by Washington.
:: Tax Credits
Businesses can enjoy a variety of tax credits.
A credit differs from a deduction in that it reduces your
tax liability dollar for dollar. For example, if your tax
liability totals $10,000, but you are able to take the disabled
access credit for $4,000 you would owe only $6,000 in taxes.
A deduction merely reduces your taxable income. So let’s
say you have a deduction valued at $4,000, and you are in
the 25% tax bracket, you will save only $1,000 on your income
There are quite a few credits available. Some are obscure
applying to only a small percentage of entrepreneurs but
there a few noteworthy exceptions.
:: Is it Time to Go Mobile?
About 20 percent of U.S. Internet traffic today
comes from mobile devices, but only 26 percent of small
businesses have a mobile website, according to a recent
:: Financing with Credit
Many business owners, see credit card financing
as a tool that can be handy in the right circumstances.
In its 2011 Year-End Economic Report, the National Small
Business Association found that about 33% of small businesses
had used credit card financing in the past 12 months to
meet their capital needs. Credit cards ranked the third
most commonly used source of capital financing, behind only
bank loans and the earnings of the business.
:: If you Have a Small Business, you
DID Build That
Rep. Paul Ryan, R-Wis., is coming out swinging
against President Obamas record of failure by attacking
his belief in the role of government in the economy.
:: Where to Find Logos
The Internet has made it easier than ever for individuals
to start a business at a very low entry cost. The barrier
to entry for starting a web-based business can even be as
low as $100.00. Every web business should have an identity,
and many business owners realize that they may lack the
necessary graphical talent, and are often unsure of where
to look for it. If cost is an issue, you can find ready-made
logos at many online logos sites, such as these...
to Find Logos?
:: Five Low-Cost Local Marketing Ideas
Here is some advice that I would give to virtually
any small-business owner, distilled to three core areas
as secrets of the big brands.
Cost Marketing Ideas
:: Websites are a Small
Business Must Have!
Marketing comes in many different forms, but the
shift has dramatically swung to online channels in the past
five years. Offline advertising and marketing that used
to be staples of any small businesses success - including
being listed in the yellow pages and local print ads in
newspapers - are now all but extinct. Small business owners
have had to adapt, taking to channels like Craigslist, Google
AdWords and social media. And of course there's the still
popular word of mouth referrals.
It seems obvious that at this point, any small business
that does not currently have some form of a website, is
way behind the times. A recent survey of micro businesses,
small businesses with between 1-10 employees, done by Vistaprint
showed that nearly 70% currently have a website for their
small business. Of those micro business owners who have
a website, 75% are generating revenue either directly or
indirectly through a website. In addition, just over 50%
have a dedicated Facebook page for their small business
:: Office of Naval Research Small Business
Growing a company in todays market environment
is no simple feat, particularly for small businesses vying
for success in the federal sector.
To open new pathways to partnership, the Office of Naval
Research will join with entrepreneurs, start-ups and other
emerging entities, Aug. 6-8 at the 24th annual Navy Gold
Coast Small Business Conference at the San Diego Convention
:: Hurricane Season is Upon
Us - Prepare Your Small Business
Getting back to business after a disaster depends
on preparedness planning done today. Small business owners
invest a tremendous amount of time, money and resources
to make their ventures successful, and yet, while the importance
of emergency planning may seem self-evident, it may get
put on the back-burner in the face of more immediate concerns.
For small business owners, being prepared can mean staying
in business following a disaster. An estimated 25 percent
of businesses do not reopen following a major disaster,
according to the Institute for Business and Home Safety.
:: Follow Small Business Software on
Business Software on Twitter
:: Presentation Tips
Presentations can be a great way to attract new
business, simply by making yourself more well-known. However,
nerves can often get in the way of entrepreneurs who want
to use speaking opportunities to develop their business.
Follow these steps to overcome nerves and make a powerful
presentation during your public speaking engagement...
for Public Speaking and Presenting
:: Redefine Your Community
Your small business can redefine how your community
makes a living. Here is how:
1. Start small.
According to Brady, small businesses must first establish
working relationships within their communities to incubate
small ideas that could have a global, systemic impact. Businesses
should ask themselves what simple steps their organization
can make toward social change, and clearly identify that
F-commerce. Social media specialists say the term
was coined in 2009 to describe the growing number of businesses
that sell through a Facebook page. Payvment, a start-up
that provides support for Facebook shopping transactions,
says it has 170,000 clients and is signing on about 1,500
stores a week, most with fewer than five employees.
The rise of F-commerce has been largely haphazard, something
Facebook did not instigate or promote.
:: Localized Social Media
It seems like the word of the week for social networking
companies is local.
First, Foursquare unfurled a new feature that lets businesse
send promotions and updates to followers based on whether
or not they have checked in near specific locations. But
Facebook and Twitter have also announced improvements to
their local targeting features this week, and the same theme
is behind an update from mobile marketing technology company
:: Small Businesses and
Our revolution was about individuals and business
being forced to do business in accordance with British dictates. It
was called Mercantilism. Colonists were allowed
to buy only products specified by King George III from approved
The justification was that we colonists owed our existence
to the Crown that provided the environment for our success. Trade
laws were enacted between 1650 and 1674 designed to give
Britain a virtually complete monopoly on colonial trade,
with them setting the prices. The problem was
not just taxation and a lack of representation that caused
the revolution; it was excessive government controls and
restrictions on everyday business and life.
:: Why Small Businesses Should Have Videos
Video is also great for offering tips and tricks
on how to use your products and services most effectively.
Imagine a customer on the verge of deciding whether to order
from you or from your competition — similar product, similar
price — but, you happen to have 2 or 3 how to videos
showing unboxing, assembly, optimal placement, usage or
device settings… now which company do you think will get
the sale? These videos do not have to be fancy, just helpful.
Video Tutorials from a Small Businesses
Video Tutorials from a Software Company