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daily small business software blog

:: Republish Articles for Online Content

12/27/2005
If you are looking for website content, consider republishing articles. There are a large number of marketing related articles available on the Small Business website. The articles are offered for free use in your ezine, print publication or on your web site, so long as the author resource box at the end is included.

:: Online Shopping Scores

12/27/2005
Holiday shoppers in the United States had spent $25 billion online during one week ending 16 December and electronics and clothing items were their favourites. This represents a 25 per cent increase over the same period in 2004.

:: Holiday Prep Guide for Small Businesses

12/23/2005
Small businesses people are an enthusiastic bunch. As a group they are less likely to take time away from their businesses, partly because they want to stay in touch with the business, but partly because there is often no one else available to take care of things while they get away. During holiday time however, the need to spend time with family and friends can take precedence and leaving the business behind becomes a necessity. If you're really going to put the operation on autopilot, there are several things you can do to make sure you won't return to a disaster.

Holiday Prep Guide

:: Tips for Starting A Small Business

12/19/2005
Have you been dreaming of getting out of the rat race and starting your own small business?If so, your dream has become a reality for thousands of people across the U.S.
New small business owners often have similar questions such as Will I be successful? Do I need a mentor? What help is available? What will this cost me?

Complete Article

:: Small Business Top 10

12/13/2005
We've created a list of Top 10 Small Business Resources. Check out who made the list!

Top 10 Small Business Resources


:: Marketing Opportunities for Small Businesses

12/13/2005
Marketing online has become fiercely competitive. Marketers are attempting to unravel and decipher online marketing to succeed. Some argue that there should not be a distinction between traditional (off-line) marketing and online marketing. Others feel that concepts applied to mail order work well on the web, while still others argue that online marketing is a breed of its own and what works in one arena may not work in another. While some standard practices like "above" the fold, hold true in both print and online copy, it is rare that you see the printed type face on the web the same as in printed advertisements.

Regardless there are traditional forms of advertising that are viable and make sense to use on the web but many marketers do not.

These undervalued marketing opportunities are not the end-all be-all but are great supplemental channels that compliment strong online marketing campaigns.

Undervalued Marketing Opportunities

:: Yahoo Purchased del.icio.us

12/12/2005
According to reports Yahoo! purchased del.icio.us a popular social network that uses tagging. Users identify information using specific keywords.

Will be interesting to see how Yahoo! integrates tagging into their search.

:: Search Engine Blogs Awards

12/12/2005
Search Engine Journal’s 2005 Search Blogs Awards
The Search Engine Journal’s 2005 Best of Search Blogs Awards nominations are in and its time to start voting (well, really rating) your favorite search engine blogs. Please review the following search blogs and rate them on a 1-10 basis, 10 being the best.

:: Another Small Business Blog

12/08/2005
This Small Business Blog looks quite interesting. Todays post:

Small business failure rates are alarmingly high for several reasons. The truth is; some small businesses just gets "blown out of the water" by well-organized aggressive competitors. Others are guilty of misreading what it is the market really wants. And, then there are those who simply fail on the basics or fail to seek (or act on) small business advice.

:: New Yahoo Submit

12/08/2005
Yahoo! has launched a new submit. Allowing businesses or individuals to submit RSS feeds.

:: Tips from Axandra for Decent Ranking

12/06/2005
Your web site should have a certain age

The older a website is, the less dramatic are the fluctuations with each algorithm change. If your website has a certain age and if the content of your website has regular updates then search engines know that it's worth to list your web site because you'll probably still be around tomorrow.


Your web site should have good content

Search engines want to redirect web surfers to web sites on which they can find useful information. The more content your website has, the better you'll be listed. It's very difficult to get good search engine rankings with a website that has only a few pages.


Links from other sites are still important

The more websites link to you, the more important is your website. Of course, you shouldn't link to every Tom, Dick and Harry and the other sites that link to you should also be related to your site.

Consider how the link popularity principle was originally meant: you think that another website is a great resource and then you link to it. If you get links like that, you'll get solid search engine rankings.


Make it easy for search engines to index your site

Many websites have great content but it is nearly impossible for search engines to index them. If you want high search engine rankings, you should make it as easy as possible for search engines to index your site.

Quality Site Ranking Tips from Axandra


:: Why Educated Consumers are Better Customers

12/06/2005
Not too long ago, a colleague asked me why we invest so heavily in consumer education. We have made a conscious decision to spend marketing dollars on consumer education for a very simple reason. Educated consumers are simply better customers.

Lets take a closer look at why educated consumers are better customers.

Educated Consumers

:: TIMES Coolest Websites

12/01/2005
Time Magazine has posted what they consider the top 50 websites in predetermined categories. Surprisingly there are a lot of unknown sites on the list.


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