06/26/2008
Web templates offer webmasters a great opportunity to minimize development time and get new sites on the web sooner rather than later. The structure of web templates allow webmasters to focus on the proprietary content development, and optimizing the website for search engines, rather than struggling with layout and graphics.

Why Use Web Templates?

06/25/2008
The Software Industry Conference is coming to Boston July 17th through 19th, 2008. This exciting event, now in its 18th year, will be held at the Boston Marriott Quincy in Quincy MA.

The Software Industry Conference features three days of informative sessions that cover a wide range of subjects of interest to software developers. There will be sessions on marketing, foreign markets, ecommerce, outsourcing development, copyrights and trademarks, and much more.

The Software Industry Conference provides lots of time to network with other attendees. Thursday evening there is a night of fun, excitement, food, and beverages sponsored by Digital River, always a highlight of the conference. Friday evening features an Exhibit Night with vendors in over 20 booths and food and beverages for all.

On Saturday there is an Awards banquet. The Software Industry Conference is the premier software marketing event of the year. So, if you are a small software developer or MicroISV,  plan to attend!  

06/17/2008
Marketing is a three-syllable word that seems so simple, yet encompasses so much. Marketing is a multi-faceted approach to promoting a product or service. Both traditional and unconventional marketing methods have a place in the small business world. Marketing helps small businesses focus on building their brand and identity.

There are few limitations to marketing options, and the opportunities listed here are just a few that will generally result in a decent ROI (Return On Investment) for most small businesses. That said, do not be afraid to be creative -- no one knows or understands a small business like its owner, so think outside of the box and don't be afraid to experiment.

Ways to Market

06/10/2008
Website usability is more than just a good navigational structure. A large number of people have visual or hearing disabilities, so you should design your website in ways that allow those with either minor or significant impairments to view and navigate your web content. The following tips will help expand your website's usability so that all users, regardless of their sensory perception and abilities, are able to take advantage of your web content...

Take Website Usability to the Next Level