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:: Google Increases Search Share
05/28/2008
Extending its dominance in the search market,
Google grew its share of queries in April at the
expense of rivals Yahoo, Microsoft, AOL and Ask.com.
Google U.S. search query share in April grew to
61.6 percent, up from 59.8 percent in March, comScore
announced last Thursday. Google accomplished
this although the number of search queries dropped
2 percent overall in April to 10.58 billion, compared
with March, comScore said.
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:: Online Reviews a Source
of Business
05/27/2008
Picking up on a trend started by the travel
industry, business-listing sites by Google, Yahoo,
and others including Yelp and Citysearch let customers
rave about their favorites, or complain about poor
service. That helps consumers get real-life opinions
about local businesses and services. For businesses
attempting to reach consumers, the feedback spreads
the word in a way ads can not. But perhaps more
important, the reviews can dramatically raise a
websites visibility in search engines.
Online Reviews
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:: Online Sales Tax Problems for
eBay
05/27/2008
The outcome of the case could have far reaching
implications for taxes on online sales:
The city of Chicago is suing eBay and its subsidiary
StubHub for failing to collect city amusement taxes
on concert and sporting event tickets sold through
the Web sites.
Chicagos amusement tax ordinance includes Internet
sites that resell tickets, but eBay, which bought
StubHub last year, says the 8 percent tax does not
apply to it.
It is not clear how much money is at stake, but
when the city first floated the idea of going after
taxes for online sales in 2006, Alderman Edward
Burke estimated the city could be losing $16 million
a year in taxes on Internet-based sales by ticket
resellers.
complete article
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:: CBS Buys CNet
05/19/2008
Television company CBS has agreed to buy
technology news and entertainment website CNET for
about $1.75bn. CBS said that the purchase of CNET,
which owns sites such as ZDNet and Gamespot, would
help to boost its online presence.
complete article
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:: A Perfect Link
05/13/2008
Webmasters are given the advice that they
must attract links, but the key is not just to attract
links... they need to attract good links. But what
is the perfect link? The search for the perfect
link need not be a quest in vain. Consider the following
when attempting to attract links...
A Perfect Link
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:: Attention Data Makes
Break Through
05/12/2008
Sounds like social network sites have finally
figured out Attention Data:
Social networking site MySpace said Thursday
it will soon enable users to quickly share profile
data with Web sites operated by Yahoo Inc., eBay
Inc. and others.
complete article
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:: Amazon Challenges Sales Tax Ruling
05/06/2008
This could really change things for affiliate
programs and online entrepeneurs.
Amazon.com is suing New York over a new law that
requires out-of-state online companies to collect
sales tax from shoppers in New York.
Officials estimated the state would gain about
$50 million by requiring Internet giants such as
Amazon.com to collect state sales tax. New Yorkers,
like residents of many states, are currently on
an honor system to report their online spending
when they file state tax returns.
The law applies to companies that do not have
a brick-and-mortar presence in New York but have
at least one person in the state who works as an
online agent — basically someone who links to
a Web site and receives commissions for related
sales.
complete article
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:: The Web is Still a
Baby
05/05/2008
The World Wide Web is still only in its
infancy, its British inventor said Wednesday, on
the 15th anniversary of the webs effective launch.
Tim Berners-Lee told the BBC that the web, which
started life in the CERN physics laboratory on the
Franco-Swiss border in the early 1990s, could develop
in unimaginable directions but above all should
be a force for good.
complete article
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:: Yahoo Patent Application
05/05/2008
Axandra posted this in their weekly
search engine news. Very interesting to consider
all the factors that can effect ranking!
Yahoos patent applications provides a list of 51
web page elements that can be analyzed to determine
the clutter of a web page:
Total number of links
Total number of words
Total number of images (non-ad images)
Image area above the fold (non-ad images)
Dimensions of page
Page area (total)
Page length
Total number of tables
Maximum table columns (per table)
Maximum table rows (per table)
Total rows
Total columns
Total cells
Average cell padding (per table)
Average cell spacing (per table)
Dimensions of fold
Fold area
Location of center of fold relative to center of
page
Total number of font sizes used for links
Total number of font sizes used for headings
Total number of font sizes used for body text
Total number of font sizes
Presence of “tiny” text
Total number of colors (excluding ads)
Alignment of page elements
Average page luminosity
Fixed vs. relative page width
Page weight (proxy for load time)
Total number of ads
Total ad area
Area of individual ads
Area of largest ad above the fold
Largest ad area
Total area of ads above the fold
Page space allocated to ads
Total number of external ads above the fold
Total number of external ads below the fold
Total number of external ads
Total number of internal ads above the fold
Total number of internal ads below the fold
Total number of internal ads
Number of sponsored link ads above the fold
Number of sponsored link ads below the fold
Total number of sponsored link ads
Number of image ads above the fold
Number of image ads below the fold
Total number of image ads
Number of text ads above the fold
Number of text ads below the fold
Total number of text ads
Position of ads on page
According to the patent application, Yahoo might
also consider the presence of animated and flashing
ads and the average ad luminosity.
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:: How To Avoid Google
Filters
04/28/2008
Avoiding Googles sandbox can be a challenge
for even the most experienced webmasters. Considering
the volume of traffic and number of searches conducted
each day in the search giant, appearing in the top
search results for critical keywords and phrases
can make or break an online business. Take care
to avoid Googles sandbox, so your business can benefit
from Googles traffic.
How to Avoid Googles Filters
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