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:: Another Interesting Look at The
Long Tail
05/23/2006
Something interesting happened, however,
at about the point of the graph inhabited by songs
that were being listened to 500 times a month on
Rhapsody's Online Music Service. The curve leveled
out -- and it kept going, and kept going, and kept
going -- producing a long tail. The sales of most
of the songs playing fewer than 500 times generated
revenues to small to justify their stocking in most
stores.
Music and the Long Tail or The Keyword Long Tail
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:: Google Class Action
Lawsuit
05/22/2006
A class action lawsuit has been filed
upon the behalf of Google Adwords advertisers. The
suit filers claim according to an independent study
that for every $ 1000 in ads, $ 400 is fraudlent.
Meanwhile, independent studies assert that anywhere
from $100 to $400 of every $1,000 stems from click
fraud. If those estimates prove correct, Google
might be on the hook for $1 billion to $5 billion
in advertising refunds.
Wonder what this will do to Google Stock...
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:: Inspirational Entrepreneurial
Stories
05/19/2006
What does it take to succeed as an entrepreneur?
A lot of hard work and determination, and achieving
results of one's own--you could say, being "self-made."
To find America's self-made entrepreneurs, Inc.com,
along with The History Channel, asked readers to
send us their stories in our Self-Made in America
contest. Here, we feature several of their extraordinary
tales.
Entrepreneurial Success Stories
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:: What is Fair Use
05/16/2006
As the Internet matures, users and governments
are struggling to manage controversial issues. Lets
face it, the Internet did not exist when the US
copyright laws were written;let us not forget, while
many countries respect copyright laws, the Internet
is global without a governing body. There are not
only different laws, rules and regulations, but
also jurisdiction issues. RSS didn't exist when
copyright laws were written either. While ardent
supporters feel any content in a feed can be syndicated,
other equally fervernet publishers contend that
original works are just that--original works, and
in many countries protected by copyright laws.
Fair Use
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:: SPAM Blogs Do They Matter?
05/15/2006
A great article addresses the question:
If spam blogs exist, but nobody sees them, then
do they matter?
The question may sound slightly absurd since
there are millions of splogs, fake web blog sites
consisting of stolen or nonsensical designed solely
to drive up traffic numbers of disreputable sites,
doing their best to grab attention on the Web. Blog
search engine companies don't deny that, but argue
that what's most important is keeping them out of
search results.
Complete Article
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:: ClickFraud Lawsuit
05/14/2006
This is an important one to watch!
A former Google Inc. advertiser sued Wednesday
to block a proposed $90 million class-action settlement,
arguing the amount grossly understates how much
the online search engine leader has benefited from
a ruse known as "click fraud."
Complete Article
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:: New Google Trends
05/12/2006
Google Trends aims to provide insights
into broad search patterns on Google. It is based
upon just a portion of Google's searches, and several
approximations are used when computing the results.
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:: Social Networking
for Business
05/09/2006
Associations and trade organizations are
great places to meet individuals. Usually organizations
have a common theme, and it is an understood implication
that all members participate to improve themselves
and their businesses.
Networking for Business
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:: The Tipping Point
05/08/2006
The book, The Tipping Point, in part discusses
the concept of connectors and mavens, and how they
bring about change. Connectors are those unique
individuals who have an uncanny connection to an
unbelievable number of other people. They typically
cultivate relationships and grow extensive networks
in a variety of different social circles. Connectors
have extremely diverse social networks, while most
individual have three to five social networks; connectors
have an astounding fifteen social networks. Mavens
are those individuals who consistently provide highly
specific and relevant information based on analysis
of a specific sector, they might evangelize a specific
brand or be known for being price conscious.
The Tipping Point
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:: What is the Long Tail?
05/05/2006
The phrase "The Long Tail" was first used
in 2004 by Chris Anderson a writer for Wired Magazine.
Anderson used the phrase to describe business models.
The article initially referencing The Long Tail
referred to the fact that a small handful of blogs
have a large number of links pointing to them, while
millions of smaller blogs have only a handful of
links. Chris Anderson described the effects of the
long tail on business models and argued that products
that are in a low demand can effectively and collectively
make up a market share that exceeds the few of those
that are in high demand.
What is the Long Tail
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:: Fox News Gets Into the Online
Game
05/02/2006
Corp.'s Fox Interactive Media on Monday
said it had purchased two small Internet companies
aimed at letting users remix their own music and
media on the Internet.
Fox purchased Newroo Inc. and kSolo.com for an undisclosed
price.
Newroo has created technology tools that enable
users to scour the Internet for relevant information
from Web sites and blogs that can be used on their
own Web sites.
kSolo's service lets users sing, record and share
their own karaoke recordings by using a database
of songs that include everything from "Oops I Farted
Again" by Parody to "New York, New York" by Frank
Sinatra.
Complete Article
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