Free Website Content - Networking for Business
Associations and trade organizations are great places to
meet individuals. Usually organizations have a common theme,
and it is an understood implication that all members participate
to improve themselves and their businesses.
Whether it is a chamber of commerce or a trade association,
members have common problems, issues and concerns. By sharing
issues and resolutions, members can benefit by the experience
of others. Many business owners participate in organizations,
not only to network, but also to hopefully circumvent some
of the pitfalls encountered by other small businesses--learning
from others.
Networking Tips.
Many trade organizations provide forums for networking.
In some cases, these might be private online newsgroups,
casual meetings, or even professional events with speakers.
In order to take full advantage of these networking opportunities
consider these tips.
Who You Know.
It is often not who you know, but who they know. I can't
tell you the number of times I've seen someone put-off someone
who is clearly a beginner only to learn that the "beginner"
is the brother or friend of a contact they've been trying
to meet for weeks.
Honesty.
Be honest. Pretending to be something that you are not,
or implying you can deliver a product or service that is
outside of your abilities, will foster an environment of
distrust and potentially harm your reputation. Keep in mind
that networking is viral?vital? and if promises are not
kept, word will spread. Establishing yourself and firm as
an honest, reputable company.
Professional.
Keep conversations to strictly business subjects. In a business
environment, it is important to focus on safe non-emotional
topics. The last thing you want to do is alienate or offend
a potential client because of an outspoken view on a controversial
topic. There is a time and a place for everything and discussing
political views or cultural issues is not a generally accepted
business topic. Bearing that in mind, it is also important
to be aware and sensitive to cultural differences. The Internet
has opened doors to a global market and respecting cultural
differences is critical to establishing strong business
relationships in the global marketplace.
Socialize.
Now is not the time to be a wall flower. Whether you participate
in social business events, or monitor trade forums, it is
critical that you participate. Participation will help you
distinguish yourself in your industry. Attempt to remember
individual personal details and foster introductions among
others in the industry.
Positive.
Stay positive. It sounds simple, but it will really impact
how others view you. If you are constantly negative and
pointing out the flaws in others, it will reflect on how
others view you. Presenting the best and positive business
experiences will enhance your image.
Help.
Provide genuine assistance to others. Whether or not they
are able to reciprocate, networking is viral?vital?. Helping
others will establish you as a useful member of your business
community and will endear you to others. If you are unable
to help an individual, attempt to refer them to someone
who can.
Research
A little research goes a long way. Be sure to research people
and companies in your business community. Knowing their
common goals and interests will build topics for discussions.
Acknowledging the need to connect with others to grow
and expand a business may seem like common sense. Cultivating
business relationships and interact with other small businesses
is often mutually beneficial and should not be underestimated.
Networking is about building relationships and mutual interaction
benefiting both parties. Being proactive and following up,
you can have a network of contacts that you will be able
to access quickly when you need them. Whether by more traditional
means, such as in person or over the Internet, personal
networks are essential for furthering your business. Relationship
networking is give and take, be sure to help others in your
quest for help.
About the Author -
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and
podcasts. In addition Sharon manages marketing for NotePage
http://www.notepage.net
a wireless text messaging software company.
**********************************************************
This article may be used freely in opt-in
publications and websites, provided that the resource box
is included and the links are active. A courtesy copy of
the issue or a link to any online posting would be greatly
appreciated send an email to sharon@notepage.net
.
**********************************************************
|