07/27/2010
Webmasters and marketers spend an inordinate amount of time building quality content that relates to their products or services. Yet the vast majority of these marketers fail to fully capitalize on the content they were so careful to create.

Webmasters can easily reformat their web content and present it to their customers in a variety of different ways. And different formats can be promoted through different channels. The different formats will often appeal to new and different audiences. For example: a video explanation may resonate with a younger technical customer, while an eBook in PDF format may appeal an older customer.

Present Content Different Ways

07/15/2010
Website design can be elusive to even creative individuals. Sadly some webmasters do not realize their incompetence and they post websites that have grainy graphics and turgid colors. If you are one of these webmasters and have seen the error of your ways, consider this. Your website is a sales tool. A professional layout and design can significantly increase sales and conversion rates, gaining you customers. Businesses can greatly benefit from a professional and unforgettable logo that sets them apart from their competition. Logos are not just fancy graphics that adorn websites or letterhead, logos are a representation of a businesses' philosophy. Logos are a critical component of brand development.

Building an Image with a Logo


Find ready made logo designs for businesses.

07/14/2010
Many of the B2B companies that publish corporate blogs have long realized the value of publishing useful content in the form of white papers, case studies, webinars, newsletters and other types of educational content.

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy  and find it to be a challenge.

Content Creation in Business

07/12/2010
Color psychology is a phrase used to describe the effect that color has on human behavior. The psychology of color is certainly not a new concept. In fact, it has been around for hundreds, if not thousands of years. Colors tend to carry non-verbal and subliminal messages, and the color spectrum evokes different emotions and physiological responses in people. The reactions people have to specific colors may be influenced by many factors, including their culture, location, gender, or even their age.

The emotions that are evoked by various colors are not always gender-specific. The same colors may generate one emotion in men, while producing a completely different emotion in women. Colors may also have different psychological impacts in different cultures. In eastern cultures, white might represent death; whereas in western cultures, white can represent life, marriage, or rebirth. Colors may also have a different impact on people in different age groups.

Emotion of Color in Web Design

07/08/2010
Cellular telephones, or cellphones, are an important part of modern society. When Miss Manners wrote about good manners and etiquette, mobile phones did not exist nearly to the extent they do in our society today. In an effort to assist cellphone users, we have written up some guidelines to help people use their mobile phones appropriately while navigating in polite society.

Cell Phone Etiquette - Part 2

07/07/2010
Ten Best Small Business Stories of the Week

07/06/2010
Top of the list for successful entrepreneurs is the ability to collaborate. Those who can delegate, build strong relationships with their management teams, employees, and others are more likely to click with customers.
The other five traits frequently found in flourishing small business owners:
• Being self fulfilled. Good small business owners put a high price on the fulfilment their companies provide them, relish being their own boss, and enjoy being in control of their personal income. They value doing something for a living that I love to do, being able to decide how much money I make, and being able to have the satisfaction of creating something of value.
• Future-focused. Small business owners who thrive are good at both short- and long-term planning. They are as likely to have a well thought-out plan for the day-to-day running of the business as a road map for how to run the business for years.
• Curious. Good entrepreneurs are always reading and asking questions. They want to learn everything from why a particular business failed to how to find, motivate, and keep good employees.

Top Traits for Small Business Owners

07/05/2010
The success of a small business does not solely depend upon the business' products and services. Moreover, small business owners must understand the value of promotion and advertising. For instance, people are constantly looking for products and services that meet their ideals but if businesses don't put much effort into getting the word out, most likely potential customers won't know that such products and services are catered by the said business.

Hence, small business needs to work on marketing the business. They should understand that effective products and services do not necessarily translate into sales. Consequently, business owners are now starting to put a great deal of work into such aspects of business management.

Complete Article

07/05/2010
There are those who believe that paying for Google AdWords ads will result in their previously invisible website shooting up the regular rankings.

Sadly that simply is not the case. AdWords ads are completely separate from the organic listings.

However there is a very real possibility that ads may impact the CTR of organic listings, or, for that matter, vice-versa.

AdWords and Ranking

07/05/2010
Innovative, memorable, and compelling domain names are becoming more and more difficult to come up with. The following tools can help webmasters find great domain names for their online businesses....

Domain Name Suggestions

07/02/2010
Hating BP is a cottage industry nowadays. A Google search on the term I hate BP pulls up more than 13 million hits.

But it would be wrong to allow BPs folly to completely overshadow all the other corporate miscreants out there whose behavior is also worthy of your contempt.

Big business has done a great job of making people angry so far in 2010. There are companies that, at various times, soaked up billions of taxpayer dollars, jacked up fees just to show they could and provided customers with unbelievably bad service. Meanwhile their execs made off with millions. Great job, guys.

So here is our assessment of the 10 most hateable companies that are not named BP.

07/01/2010
As a frugal blogger, I recommend lots of tips that will save you small amounts of money. I think these tips are worthwhile, especially if they save you money on expenses that are reoccurring. However, before you invest too much time in frugal tips to save a little money, you should make sure that you have cut your big expenses first. Concentrating on the big items first may seem obvious, but many people are oblivious to their big expenses or feel that there is no way to reduce them. You do not want to be penny-wise and pound-foolish.

Ways to Save

06/30/2010
Google announced the completion of its new web indexing system, called Caffeine, in a blog post Tuesday. According to Google, Caffeine will provide at least 50 percent fresher results for web searches than its last index.

Google started testing Caffeine in August 2009, and it was suggested that Caffeine would go live after the holidays.

Googles old search index consisted of several layers, some of which were refreshed at a faster rate than others--the main layer updated every couple of weeks. Basically, this meant that content was not added to the Google search index until a layer was refreshed, so there was a significant delay between publishing content and having it show up on the search engine.

Details About Google Caffeine

06/30/2010
When was the last time you wrote a check? 2004? Well, if you’re like most people, the bank keeps sending you little reminders, pestering you to order more. We live in an increasingly digitized world, and with every new invention comes fewer reasons to print things like checks. Yet we still have them, and many other things that could just as easily be digital, saving us not only paper, but time and money.

10 Things We Print that Could Be Digital

06/29/2010
1. Drink the right water through the firehose
Do not be like this little kid who did not see what was coming. Large companies are complex beasts and in the first few weeks the sheer amount of information you think you need to absorb and the often critical decisions you need to make can easily overwhelm you. A good manager should help you filter what is important and what is not and help you navigate the info-storm, but...you need get used to the fact that for some time to come a lot of things just aren't going to make sense to you that you really feel you should have a good grasp on. It is OK. Do not panic.

Tips to Be Employed at  a Large Company

06/28/2010
Starting a new business can be a turbulent undertaking. For one thing, there are no guarantees of success. Businesses fail every single day, and plenty of entrepreneurs come away with nothing to show for months or years of hard-fought effort. The idea of sacrificing a steady salary for an uncertain, hoped-for payday also tends to provoke anxiety.

6 Reasons People Fear Starting a Business

06/16/2010
Find a great business logo design for only $9.95. Logo Search has a variety of inexpensive logo designs to choose from that can be easily customized in a graphic editor.

06/14/2010
Coming up with ideas for new blog posts on a regular basis can be a challenge, even for the most prolific writers. Experience shows that readers tend to favor certain types of posts more than others. Here are some popular types of blog posts that you might want to use for those times when inspiration simply does not strike.

Tips for Blog Posting

06/10/2010
Software to create RSS feeds and podcasts.

06/09/2010
As they try to reel in customers, USA TODAYs Small Business Challenge participants have employed a range of marketing tactics — from handing out coupons to establishing Facebook fan pages. Still, some are struggling to figure out the best way to promote their firms.

complete article

06/08/2010
June marks the beginning of hurricane season and Travelers has developed a list of the top five things that small business owners can do to make sure their businesses are properly protected should a storm hit.

complete article

06/07/2010
Google has posted a list of the top 1000 websites. These are the sites to get backlinks from to boost your popularity.

06/02/2010
The 20th Annual Software Industry Conference will be held on July 15 - 17, 2010 in Dallas, Texas at the Hyatt Regency DFW Hotel.

The Software Industry Conference is a three day event that culminates with a Networking Gala Dinner that gives software developers and publishers an opportunity to form partnerships and alliances. The conference also includes dozens of informative, educational breakout sessions covering a wide variety of topics that are critical to the success of Independent Software Developers (ISVs).

The conference includes more than forty educational seminars and presentations that are designed to help developers sell more software. Presentations by industry experts include topics such as profiting from Google Adwords, marketing more effectively, providing income-producing customer support, working with translation and localization services, sending press releases, developing Software as a Service (SaaS) applications, avoiding legal pitfalls, reducing chargebacks, and creating affiliate networks.

The conference allows plenty of time to network with other software developers and software industry service providers. The conveniently-located daily breakfasts in the Hyatt Regency DFW Hotel make it easy for conference attendees to meet and socialize with fellow industry members. You can even attend the annual meetings and luncheons of two industry trade associations, ESC and ASP.

The casual SIC conferences are known for their family-friendly atmosphere. Many software developers turn their trips to SIC into mini-vacations.

For more information about SIC 2010, visit http://www.sic.org/

06/01/2010
Expanding overseas in the current economy may seem like a pipedream for small-business owners. But many have taken the plunge despite the recession, allowing them to diversify their risk and client base in markets abroad. In fact, the U.S. Commercial Service, which helps U.S. companies expand into foreign markets, says that 23% of its clients exported for the first time, entered a new market, or increased their international market penetration in 2009. That is up 3% from 2008.

3 Ways to Expand Overseas