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Present Content in Different Ways

How to Present Content in Different Ways
By Sharon Housley

Presenting Content

Webmasters and marketers spend an inordinate amount of time building quality content that relates to their products or services. Yet the vast majority of these marketers fail to fully capitalize on the content they were so careful to create.

Webmasters can easily reformat their web content and present it to their customers in a variety of different ways. And different formats can be promoted through different channels. The different formats will often appeal to new and different audiences. For example: a video explanation may resonate with a younger technical customer, while an eBook in PDF format may appeal an older customer.

The following are all ways to repackage the same content...

eBooks

String a series of How-To articles together to form an ebook that details from A to Z how to acomplish a specific task. EBooks have become increasingly popular, and can be marketed on "How-To" or tutorial websites.

Podcasts

Turn existing text-based articles into audio podcasts. Either read the articles aloud and create an audio recording using software like RecordForAll ( http://www.recordforall.com ), or use a text-to-speech application like TextAloud to convert existing text to an audio file for a Podcast.

Lists

Create lists of articles for blog posts. Based on web log analysis, include a list of the most popular articles that have generated the highest readership. Also include the most controversial articles, or all related articles that discuss a specific topic.

Blog Posts

Abbreviate or summarize articles in blog posts. Blog posts can also provide a great introduction to educational articles. Bloggers can also editorialize articles by injecting opinions or commenting about the information contained in the article.

Answer Sites

Use "How-To" articles to answer questions on services such as Yahoo Answers, Mahalo, help.com, Yedda, or various other question-n-answer websites. Be sure to point out the article as being the source of the answer, and link to it if possible.

Tutorials

Create educational tutorials from How-To articles that might appeal to customers interested in an alternate medium. Videocasts Videos are moving visuals that detail a process or event. Add a video sequence to better explain how to accomplish a specific task.

PowerPoint

Use tools like PowerPoint as another alternative for people interested in a visual explanation, but not yet comfortable with direct video formats.

Typically, it does not require a lot of effort to re-package existing content and present it differently. Different market segments may be receptive to receiving the content in different formats. Mix it up, and expand your audience in the process.

About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.

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This article may be used freely in opt-in publications and websites, provided that the resource box is included and the links are active. A courtesy copy of the issue or a link to any online posting would be greatly appreciated send an email to sharon@notepage.net .

Additional articles available for publication available at http://www.small-business-software.net/free-website-content.htm

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