Free Website Content
Present Content in Different Ways
How to Present Content in Different
Ways
By Sharon Housley
Presenting Content
Webmasters and marketers spend an inordinate
amount of time building quality content that relates
to their products or services. Yet the vast majority
of these marketers fail to fully capitalize on the content
they were so careful to create.
Webmasters can easily reformat their web
content and present it to their customers in a variety
of different ways. And different formats can be promoted
through different channels. The different formats will
often appeal to new and different audiences. For example:
a video explanation may resonate with a younger technical
customer, while an eBook in PDF format may appeal an
older customer.
The following are all ways to repackage
the same content...
eBooks
String a series of How-To articles together
to form an ebook that details from A to Z how to acomplish
a specific task. EBooks have become increasingly popular,
and can be marketed on "How-To" or tutorial websites.
Podcasts
Turn existing text-based articles into
audio podcasts. Either read the articles aloud and create
an audio recording using software like RecordForAll
( http://www.recordforall.com
), or use a text-to-speech application like TextAloud
to convert existing text to an audio file for a Podcast.
Lists
Create lists of articles for blog posts.
Based on web log analysis, include a list of the most
popular articles that have generated the highest readership.
Also include the most controversial articles, or all
related articles that discuss a specific topic.
Blog Posts
Abbreviate or summarize articles in blog
posts. Blog posts can also provide a great introduction
to educational articles. Bloggers can also editorialize
articles by injecting opinions or commenting about the
information contained in the article.
Answer Sites
Use "How-To" articles to answer questions
on services such as Yahoo Answers, Mahalo, help.com,
Yedda, or various other question-n-answer websites.
Be sure to point out the article as being the source
of the answer, and link to it if possible.
Tutorials
Create educational tutorials from How-To
articles that might appeal to customers interested in
an alternate medium. Videocasts Videos are moving visuals
that detail a process or event. Add a video sequence
to better explain how to accomplish a specific task.
PowerPoint
Use tools like PowerPoint as another alternative
for people interested in a visual explanation, but not
yet comfortable with direct video formats.
Typically, it does not require a lot of
effort to re-package existing content and present it
differently. Different market segments may be receptive
to receiving the content in different formats. Mix it
up, and expand your audience in the process.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
RecordForAll http://www.recordforall.com
audio recording and editing software.
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This article may be used freely in opt-in
publications and websites, provided that the resource
box is included and the links are active. A courtesy
copy of the issue or a link to any online posting would
be greatly appreciated send an email to sharon@notepage.net
.
Additional articles available for publication available
at http://www.small-business-software.net/free-website-content.htm
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