:: Reputation Management
Shareware Promotions posted on his
Marketing blog about reputation management
and provided a link to 180 resources to help
:: Reminder Abstract
If you wish to present at this years
Conference in Boston Massachusetts July
16-18, 2009 please keep in mind that abstracts
are due February 28, 2009! Submissions are being
accepted on a variety of both technical topics,
software marketing and Internet marketing. Details
Industry Conference Abstracts.
:: Facebook Owns You
Facebook made a few weeks ago to its
TOS, the online contract users agree to in order
to join community sites such as Facebook. In
a February 16 blog post headlined, Facebook:
All Your Stuff is Ours, Even if You Quit.
You are solely responsible for the User Content
that you Post on or through the Facebook Service.
You hereby grant Facebook an irrevocable, perpetual,
non-exclusive, transferable, fully paid, worldwide
license (with the right to sublicense) to (a)
use, copy, publish, stream, store, retain, publicly
perform or display, transmit, scan, reformat,
modify, edit, frame, translate, excerpt, adapt,
create derivative works and distribute (through
multiple tiers), any User Content you (i) Post
on or in connection with the Facebook Service
or the promotion thereof subject only to your
privacy settings or (ii) enable a user to Post,
including by offering a Share Link on your website
and (b) to use your name, likeness and image
for any purpose, including commercial or advertising,
each of (a) and (b) on or in connection with
the Facebook Service or the promotion thereof.
You represent and warrant that you have all
rights and permissions to grant the foregoing
:: Money for
Usually, business plans are hatched
in secrecy. Internet billionaire Mark Cuban
is taking a different tack: offering entrepreneurs
funding in return for transparency.
In a blog post this week, Cuban asked startup
and existing companies to post their business
plans on his blog for anyone to see and comment
on €” in return for the possibility
of an investment from him.
Cuban said in an e-mail that he thinks the
faltering economy will rebound more quickly
if people feel confident about starting their
own businesses, and that providing a route for
people to get funding and share ideas might
encourage people to take a chance and go for
:: Registration is Open for
the Software Industry Conference
If you work within the Software Industry
now is the time to register for the Software
Industry Conference July 16-18, 2009 in
Boston Massachusetts. The conference attracts
software developers, software marketers, SEO
specialists and others involved in the software
community. There are educational sessions and
networking events for 3 solid days! Registration
is very inexpensive, in fact this year they
are offering a $ 50.00 student pass! The
early bird pricing expires soon so register
Day Web Graphic CD - Logos, Templates and Stock
CD collection containing Valentine
themed photos, logos, and web templates.
The images can be used on websites and in promotional
Have a Happy Valentines Day!
:: Valentine Logos
Large collection of Valentine
logos to create holiday specials and promote
Collection of Valentine
website templates that make changing your
theme for Valentines Day a snap!
:: WikiLeaks a Flood of Information
Wikileaks.org, the online clearinghouse
for leaked documents, has published a complete
database of Congressional Research Service reports,
which are private research documents written
for members of Congress and their staffers.
The 6,780 reports date back to 1990 and comprise
all of the digitized reports accessible by congressional
offices, said Wikileaks, which estimated their
value at US$1 billion. They do not contain classified
material, but they do cover politically sensitive
topics such as social policy, defense and foreign
:: Unusual Things
that May Impact Search Engine Ranking
You may not realize the impact the
following items have on your search engine ranking
but they are worth considering when developing
a plan for your website. While Google provides
a whole host of great tools, their motivation
may be more selfish than you believe. Google
uses the information they gather in these tools
to make determinations about websites. The information
they gather may impact the ranking of your website
in organic searches for important keyword phrases.
Things that May Impact Search Engine Ranking
:: A Do Follow FAQ
This is a great summary
of do follow blogs and forums. It explains
what do follow and no follow are and why you
:: Brand Building
is a Journey
Brand building is indeed a journey.
Branding is all about how your product or service
is perceived by customers and potential customers.
A brand marketer attempts to manipulate brand
awareness by associating traits they would like
consumers to associate with the brand.
Building a brand has everything to do with capturing
the hearts and minds of consumers. Building
a brand is much more than just promoting an
image. A brand incorporates and conveys the
values and traits that a company wants associated
with their product or service. It sounds like
building a brand is a simple task, but the marketers
must do more than just create a brand image.
The magnitude of branding encompasses all aspects
of a product. With this in mind, we've put together
a guide for marketers on the journey of brand
Building is a Journey
:: What is the Buzz
This is another website that allows
companies to monitor the online buzz about their
products or services. WhosTalkin
allows you to enter your brand or products and
will then return results on the blogosphere,
social networks and news sites. I just wish
you could get the results via RSS feed it would
make it far more useful.
Help with PowerPoint Presentations
and resources to help PowerPoint users. A new
:: Huge Podcasting List
If you have ventured into Podcasting
as a marketing tool. Consider checking out these
podcasting tools out! This is a huge
collection of Podcasting Tools to make podcasts
:: Monitor RSS
Feeds for Employment
In addition to actually seeking a job,
there are also other valid reasons to monitor
the job market. Perhaps you are satisfied in
your current position, but just want to keep
an eye on new positions in a specific sector.
Perhaps you are just curious to know what the
wages are for similar positions. The job market
can be monitored quite easily using RSS feeds.
You can subscribe to RSS feeds in order to find
specific company job openings, employment available
within a specific region (i.e. by using a postal
or zipcode), specific positions available, or
to locate all jobs within a specific wage range.
Feeds for Employment
SEMRush is a new SEO tool. SEMRush.com
was designed by the developers of SeoDigger
and SeoQuake to satisfy your needs in advanced
SEM and keywords research. SEMRush uses the
25 million most popular and expensive keywords
to analyze Google search results and we do this
regularly. SEMRush can show you keywords for
any domain that ranks high enough to be in the
top 20 search or Adwords results.
:: Problem Reviews
Shareware Promotions has an interesting
blog post in their Software
Marketing section, the post discusses reviews.
All of us are most likely familiar with product
reviews, as debatable as it is whether or not
they are useful. However, most of us agree that
we dislike reviews that rip our product to shreds,
and like the ones which praise them.
Read the full Software
:: Twitters Value?
The micro-blogging social media
phenomenon called Twitter is raising cash via
one or more venture capital firms that places
the companys value at $250 million.
I just do not get it, Twitter does not make
ANY money.... how can it be worth $250 million.