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daily small business software blog

:: Reputation Management

02/24/2009
Shareware Promotions posted on his Software Marketing blog about reputation management and provided a link to 180 resources to help with Reputation Management.

:: Reminder Abstract Deadline

02/23/2009
If you wish to present at this years Software Industry Conference in Boston Massachusetts July 16-18, 2009 please keep in mind that abstracts are due February 28, 2009! Submissions are being accepted on a variety of both technical topics, software marketing and Internet marketing. Details for Software Industry Conference Abstracts.

:: Facebook Owns You

02/19/2009
Facebook made a few weeks ago to its TOS, the online contract users agree to in order to join community sites such as Facebook. In a February 16 blog post headlined, Facebook: All Your Stuff is Ours, Even if You Quit.

You are solely responsible for the User Content that you Post on or through the Facebook Service. You hereby grant Facebook an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to sublicense) to (a) use, copy, publish, stream, store, retain, publicly perform or display, transmit, scan, reformat, modify, edit, frame, translate, excerpt, adapt, create derivative works and distribute (through multiple tiers), any User Content you (i) Post on or in connection with the Facebook Service or the promotion thereof subject only to your privacy settings or (ii) enable a user to Post, including by offering a Share Link on your website and (b) to use your name, likeness and image for any purpose, including commercial or advertising, each of (a) and (b) on or in connection with the Facebook Service or the promotion thereof. You represent and warrant that you have all rights and permissions to grant the foregoing licenses.

:: Money for Transparency

02/18/2009
Usually, business plans are hatched in secrecy. Internet billionaire Mark Cuban is taking a different tack: offering entrepreneurs funding in return for transparency.
In a blog post this week, Cuban asked startup and existing companies to post their business plans on his blog for anyone to see and comment on €” in return for the possibility of an investment from him.

Cuban said in an e-mail that he thinks the faltering economy will rebound more quickly if people feel confident about starting their own businesses, and that providing a route for people to get funding and share ideas might encourage people to take a chance and go for it.

complete article

:: Registration is Open for the Software Industry Conference

02/16/2009
If you work within the Software Industry now is the time to register for the Software Industry Conference July 16-18, 2009 in Boston Massachusetts. The conference attracts software developers, software marketers, SEO specialists and others involved in the software community. There are educational sessions and networking events for 3 solid days! Registration is very inexpensive, in fact this year they are offering a $ 50.00 student pass!  The early bird pricing expires soon so register now!

:: Valentines Day Web Graphic CD - Logos, Templates and Stock Photos

02/13/2009
CD collection containing Valentine themed photos, logos, and web templates. The images can be used on websites and in promotional material.


Have a Happy Valentines Day!

:: Valentine Logos

02/12/2009
Large collection of Valentine logos to create holiday specials and promote discounts.


:: Valentines Web Templates

02/12/2009
Collection of Valentine website templates that make changing your theme for Valentines Day a snap!

:: WikiLeaks a Flood of Information

02/12/2009
Wikileaks.org, the online clearinghouse for leaked documents, has published a complete database of Congressional Research Service reports, which are private research documents written for members of Congress and their staffers.

The 6,780 reports date back to 1990 and comprise all of the digitized reports accessible by congressional offices, said Wikileaks, which estimated their value at US$1 billion. They do not contain classified material, but they do cover politically sensitive topics such as social policy, defense and foreign affairs.

complete article

:: Unusual Things that May Impact Search Engine Ranking

02/10/2009
You may not realize the impact the following items have on your search engine ranking but they are worth considering when developing a plan for your website. While Google provides a whole host of great tools, their motivation may be more selfish than you believe. Google uses the information they gather in these tools to make determinations about websites. The information they gather may impact the ranking of your website in organic searches for important keyword phrases.

Unusual Things that May Impact Search Engine Ranking

:: A Do Follow FAQ

02/08/2009
This is a great summary of do follow blogs and forums. It explains what do follow and no follow are and why you should care.

:: Brand Building is a Journey

02/05/2009
Brand building is indeed a journey. Branding is all about how your product or service is perceived by customers and potential customers. A brand marketer attempts to manipulate brand awareness by associating traits they would like consumers to associate with the brand.

Building a brand has everything to do with capturing the hearts and minds of consumers. Building a brand is much more than just promoting an image. A brand incorporates and conveys the values and traits that a company wants associated with their product or service. It sounds like building a brand is a simple task, but the marketers must do more than just create a brand image. The magnitude of branding encompasses all aspects of a product. With this in mind, we've put together a guide for marketers on the journey of brand building...

Brand Building is a Journey

:: What is the Buzz

02/05/2009
This is another website that allows companies to monitor the online buzz about their products or services. WhosTalkin allows you to enter your brand or products and will then return results on the blogosphere, social networks and news sites. I just wish you could get the results via RSS feed it would make it far more useful.

:: PowerPoint Resources

02/03/2009
Help with PowerPoint Presentations and resources to help PowerPoint users. A new PowerPoint Resource site.

:: Huge Podcasting List

02/03/2009
If you have ventured into Podcasting as a marketing tool. Consider checking out these podcasting tools out! This is a huge collection of Podcasting Tools to make podcasts easier.

:: Monitor RSS Feeds for Employment

02/02/2009
In addition to actually seeking a job, there are also other valid reasons to monitor the job market. Perhaps you are satisfied in your current position, but just want to keep an eye on new positions in a specific sector. Perhaps you are just curious to know what the wages are for similar positions. The job market can be monitored quite easily using RSS feeds. You can subscribe to RSS feeds in order to find specific company job openings, employment available within a specific region (i.e. by using a postal or zipcode), specific positions available, or to locate all jobs within a specific wage range.

RSS Feeds for Employment

:: SEMRush

02/02/2009
SEMRush is a new SEO tool. SEMRush.com was designed by the developers of SeoDigger and SeoQuake to satisfy your needs in advanced SEM and keywords research. SEMRush uses the 25 million most popular and expensive keywords to analyze Google search results and we do this regularly. SEMRush can show you keywords for any domain that ranks high enough to be in the top 20 search or Adwords results.

:: Problem Reviews

01/30/2009
Shareware Promotions has an interesting blog post in their Software Marketing section, the post discusses reviews.

All of us are most likely familiar with product reviews, as debatable as it is whether or not they are useful. However, most of us agree that we dislike reviews that rip our product to shreds, and like the ones which praise them.

Read the full Software Marketing post.

:: Twitters Value?

01/29/2009
The micro-blogging social media phenomenon called Twitter is raising cash via one or more venture capital firms that places the companys value at $250 million.

I just do not get it, Twitter does not make ANY money.... how can it be worth $250 million.

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