:: Incorporating Your Small Business
A corporation is a business structure that is owned
entirely by the shareholders. Shareholders are individuals,
companies or other institutions that own at least one share
of the corporations stock. One of the major benefits to
the corporation business structure is that the business
itself and not the shareholders are held legally responsible
for any actions and the debts incurred by the business.
:: Small Business Boot Camp:
How to Identify Your Target Market and Create Customer Personas
Having a clear vision of your expected customer
base will increase your business chances of success. Clearly
defining your target audience — whether it is senior citizens,
busy moms or millennials in California — can help answer
a lot of questions and overcome obstacles that may be plaguing
you as you kick-start your online store. Some of the business
questions you will be addressing include:
:: 10 Effective Business Tools for Entrepreneurs
I think many of the tools on this list have the
potential to become invaluable assets for both small businesses,
and individuals alike. Jump over to the bottom of the post
to see these tools in action as I have gathered up a slideshow
to give you a better idea of what to expect.
:: Small Business Word of
By far the most common way customers learn about
a business is from word of mouth, according to the small
businesses in the survey. Eighty-five percent
of the small businesses surveyed said customers learn about
them through word of mouth. The chart above shows
all the responses. As you can see, no other type
of marketing or advertising even comes close. Search
engines come in a distant second at 59%. Everything
else is far behind.
:: 85% of Small Businesses Get Customers
Through Word of Mouth
85% of small businesses get customers through word
of mouth. Here are steps you should do to generate word
of mouth from customers.
:: Overcoming Small Business
The future can look bleak when starting a small
business. According to the U.K. Office for National Statistics,
six out of ten businesses starting in the U.K. today will
not make it to 2020. In the United States things are only
marginally better with Small Business Administration research
showing two-thirds of new businesses close their doors within
the first two years and only about half survive the first
five years. This may sound like a depressing number for
a small business owner, but you can avoid becoming just
another statistic by being aware of the most common small
business challenges—and how to handle them.
:: Tips for Small Businesses
This is a checklist for small business owners who
do not have a business degree. Other business professionals
might fall out of their seat reading this because it might
imply that starting a business is as simple as a checklist.
This list merely skims the surface of a bottomless ocean.
:: Small Business Confidence
Small-business owners in the US are feeling pretty
positive, as 72% polled in January 2015 by the National
Small Business Association - NSBA said they were somewhat
or very confident in the financial future of their companies.
They intended to turn to advertising and marketing 51%,
digital and ecommerce expansion 34% and strategic alliances
31% the most to fuel growth over the coming year.
:: Are Franchises Individual Business
or One Large Company?
Are franchises small, independent businesses or
should they be considered part of a much larger company?
The question is at the heart of two upcoming legal cases.
The outcomes could affect profits and change how franchisees
hire, fire, manage and pay workers.
:: 10 Behaviors You Never
See in Successful People
How you act defines you as a leader. That is why
there are so few real leaders nowadays.
:: 9 Ideas to Make a Side Income While
Growing Your Business
Being an entrepreneur is synonymous with being
financially unstable at times. While you are growing your
company, it is important to be focused. But what if you
could get a side hustle that would help bring in a healthy
secondary income to alleviate some of that financial stress?
And, best case, what if this side hustle could also help
you grow your core business?
The good news is that there are a lot of companies that
create opportunities for entrepreneurs that do not require
full-time work and can become a great companion to the work
you are doing.
:: A Former FBI Agent Reveals
the Secrets of Persuasion
I found that persuasion plays a critical role
in personal relationships and business relationships. Whenever
two or more people get together to complete a task, whether
it be a social actively like picking a restaurant or being
part of team, there is always the possibility of an argument
instead of agreement, which is where the power of persuasion
comes in. With persuasion, there are no winners or losers.
Persuasion is the art of convincing others to do what you
want them to do because they want to, not because they are
forced to. And it can be tapped using these simple techniques.
:: Dos and Do Nots of Small Business
For those just beginning, knowing what steps to
take first can be hard to figure out. It can be even harder
to tell which steps you should not take.
While a business might be a complex thing to fathom sometimes,
Dr. Rebecca Reuber, professor of strategic management at
the University of Toronto, believes that all of them need
to share a simple start: An idea you believe in.
Once you get that, though, it gets more complicated.
:: 4 Tips for Starting an
International Small Business
When a good business plan pays off at home, it’s
natural to want to take the show on the road. Introducing
your small business to an international market has the potential
to pay off in a big way, especially when it opens the door
for your company to expand and grow like never before, not
to mention the opportunity for higher sales in a new market.
Of course, new territory means new challenges. Most people
do their homework before they visit a country, so you can
imagine how much research is involved when deciding to take
a company global. Are you prepared?
:: Media Training 101: Top 10 Small Business
A media interview provides a great opportunity
to generate buzz surrounding your small business. Knowing
how to give a great media interview – and get the most
out of it for your brand – is key to helping your business
build deeper long-term relationships with new and existing
:: How Small Businesses
Can Nail Social Marketing
For many independent business owners, embarking
on a full-blown social media program can seem like a daunting
journey into unknown territory. Thankfully, the payoff is
worth the effort. When done right, there is massive potential
for SMBs to directly connect and communicate with targeted,
In fact, recent research has shown that 91% of small business
owners rely on social media as a means of driving increased
sales. So what is the secret? Where do you start, and what
are some of the most important things to keep in mind as
you look to boost your bottom line?