:: Customer Testimonials and Profiles
Testimonials are essentially 3rd-party endorsements
for a product or service. Potential customers will often
look for testimonials when faced with a purchasing decision.
Customer testimonials can increase sales closing rates by
removing uncertainty and instilling confidence in the customer.
Additionally, testimonials that describe solutions for real-life
problems can be very well received by others that may be
struggling with similar issues.
:: 14 Ways to Get More Done!
Do not think it is possible because you're already
working in overdrive? Here is a new way to look at your
:: 20 Teens Getting $100,000 to Drop
A look at the next wave of grant recipients in
tech investor Peter Thiels fellowship program.
:: Does Google+ Matter for
On the heels of the Google I-O announcement today
of a refresh of the Google+ platform, just as Google+ prepares
to turn two years old, Reuters reported that major brands
like Dominos and McDonalds have largely ignored the social
network to date, preferring instead to focus on the big
guns of Facebook and Twitter.
:: 3 Games to Generate Business Ideas
Creativity is a skill that can be developed with
practice and dedication. It’s about solving problems and
refusing to take no for an answer. The most creative people
I know ignore what’s widely accepted in favor of the unconventional.
:: Entrepreneurs Bring Comparison
Three entrepreneurs are hoping that their comparison
site for small shopkeepers will bring transparency to wholesaling.
:: Three Long Tail Keyword Basics
Have you ever hit a brick wall with blog content
or expanding your audience reach? Marketers tend to spend
a lot of time on ranking for general keywords, and as time
passes by they realize that is what everyone else is doing,
including the competition! Placing an emphasis on long tail
keywords might be your solution. These keyword phrases are
the foundation of what your website is built on and helps
search engines understand the purpose of your content.
:: What to Tweet?
Businesses are flocking to Twitter, but many lack
an understanding of the medium and do not know what to
tweet. Here are a some tips for businesses that are
on Twitter and interested in using the medium to build their
Branding is much more complex than one might first
imagine. It can even be considered both an art and a science.
The objective of effective branding is to evoke in consumers
a certain emotion when they see a name brand or an image
associated with that brand. To establish consistently the
desired implicit associations in consumers regarding one's
brand, one must take control of the shaping of their brand's
reputation and go about branding mindfully. To execute this,
consider these tips for successful branding.
:: Internet Sales Tax
Many online purchases could soon be more expensive,
if a long-debated Internet sales tax law advances through
The law would allow 45 states and the District of Columbia
to demand that online retailers collect sales tax on purchases.
Estimates are that consumers would be spending between $12
billion to $23 billion more a year due to the increased
Here is what you need to know about the current law on online
purchase and what would happen under the legislation:
:: Small Businesses Take on Minimum Wage
Small businesses represent 99.7 percent of all
employer firms in this country. They pay nearly half of
the U.S. private sector payroll and have created two out
of every three net new jobs over the past couple decades.
Put simply, small businesses are our economy. Given that
it is still recovering, the economy needs all the help it
can get to make it over the proverbial hump and flourish.
Small businesses will play a key part in that journey.
:: Boston is Special
Idealistic, hard-working, creative, community-minded
entrepreneurs are the Bostonians of the business world --
friendly and happy, no-nonsense and strong.
:: Why Reading is Important
Why Reading is Important Cartoon