:: 9 Small Business Surprises
But some lessons you can not learn until you are
actually at the helm of your company. Here are nine surprises
you might run into by owning a small business:
:: Need an Amazing Mentor?
Recounting the few short years I knew Jimmy made
me think deeply about what it means to have a mentor and
how that relationship can profoundly change you. Many people
wonder how you find a good mentor and how you continue to
nurture that relationship. Finding a mentor is difficult,
especially for young people, because you are requesting
valuable time of someone. There is no clear answer: Nobody
can dial up 1-800-Mentor-Me. These friendships tend to grow
organically as mine did with Jimmy. But here are a few ways
you can turn a chance meeting into a deeper relationship:
:: How to Name a Small Business:
Keep it Short and Sweet
Deciding what to call your company is probably
one of the most fun and exciting aspects of starting a small
business. You might have launched this venture by scribbling
business name ideas on a bar napkin while hanging out with
But naming your small business is also serious business.
Your decision could affect your ability to reach a broader
audience and grow. And making the wrong choice could even
get you in legal trouble.
:: How Small Businesses Can Leverage
Big Data for Success
Big Data seems to be the phrase on everybody’s
lips these days, and without a doubt, it has revolutionized
the business world. Companies are getting valuable insights
reading into mountains of data collected from all kinds
of sources. Using Big Data simply makes sense, but the very
prospect can be intimidating, particularly when it comes
to small businesses and startups. One recent survey shows
that 35 percent of startups are not even considering the
possibility of leveraging Big Data or taking into account
how much data is being generated every year – such a decision
could be disastrous for the future success of a company.
Small businesses may feel that the ability to leverage Big
Data is simply outside of their grasp, but Big Data solutions
have become much more affordable in recent years. In addition,
they are easier to use and oftentimes automated. In other
words, small businesses have every reason to get into the
Big Data game now as long as they know how best to use it.
Here are just a few ways small companies can truly make
Big Data work toward further success.
:: Big Data: How To Boost
Your Marketing With Analytics
Is big data just for big business? For several
years, larger corporations have been gathering informative
insights from this next-generation approach to data analysis.
But now small businesses are finding ways to leverage this
comprehensive data analysis for marketing insights.
:: 5 Reasons Small Businesses Fail in
Their First Year
Starting a small business is tough, but growing
one — or just keeping it afloat — is even harder.
Even though more than 500,000 small businesses are created
each year in the U.S., only half of them survive past their
fifth year, according to the U.S. Small Business Administration.
:: Best and Small Citities
for Small Businesses
Last month, Forbes reported on the best cities
for starting a business this year, and much attention is
frequently given to the locations working the hardest to
attract founders who will create coveted jobs. But which
cities are the most hospitable to those who hold those positions?
:: 5 Myths That Keep Women From Starting
a Small Business
Women playing a bigger role in small businesses
is no longer big news, of course. In 2014, there were roughly
9 million women-owned businesses in the U.S., employing
nearly 8 million workers and recording nearly $1.4 trillion
in sales that year, according to data from the National
Association of Women Business Owners.
:: 5 Essential Basics of
a Small Business Domain Name Strategy
What is a Domain Name Strategy?
The purpose of a domain name strategy is to proactively
protect your brand online by reducing the chance for others
to use your brand name in their online activities, specifically,
in their website URLs.
:: Innovation Can Lead to Business Success
Innovation is usually used to describe ways of
adding value to things that already exist. Invention is
the creation of something that never existed before. And
then there is creativity.
:: Simple Steps to a Financially
From making a financial plan to creating an exit
strategy, here are some helpful tips for establishing and
running your small business.
:: Protect Small Business from Health
Walk around any town in Indiana and you can see
it: Small businesses are the lifeblood of our state and
the engine of our economy. And yet, the U.S. Department
of Health and Human Services is set to implement a rule
that would harm Hoosier small businesses.
:: How to Travel With Your
Cell Phone Without Breaking the Bank
All major wireless operators available in the U.S.
offer some international roam, but the volume varies by
network. To get an understanding of how your network will
fare abroad, or to understand which carrier to choose if
you are a regular traveler, you should first understand
the two basic major technologies that wireless operators
to Travel With Your Cell Phone Without Breaking the Bank
:: The Ins and Outs of Sales Tax
Do all small business owners need to pay sales
taxes? Yes, the majority of businesses that are sales oriented
are required to pay taxes to the home state or other locations
where they do business. There are only a handful of states
that do not require taxes from businesses - Oregon, Alaska,
New Hampshire, Delaware, Hawaii and Montana, for the rest
of us, sales taxes are something worth paying close attention
:: Customer Retention No
Loyal customers are precious. Identifying the details
and creating a system to make sure they are taken care of
:: 6 Marketing Moves Small Businesses
Can Borrow From Big Companies
Established businesses have one obvious advantage
over their younger counterparts: Deep pockets.
Fortunately, what todays small business lacks in budget
can be made up for with strategy and a few carefully chosen
tools. Here are six smart marketing ideas gleaned from my
experience running a company that teaches small firms how
to compete with big ones.
:: Small Business Tech Report
Entrepreneurs are born idea people, with a seemingly
endless supply of light bulbs flashing over their heads.
But it takes more than good ideas to find your market niche
and to build a successful business. It is even harder to
do if you are not familiar with the market thats drawn your
Business Tech Report
:: Small Business Exporting
A report commissioned by eBay finds that more than
190,000—or 90 percent—of its small and medium-sized
businesses used its platform to export in 2014. (Tweet This)
To compare, in 2009, fewer than 30,000 were exporting. The
findings come from eBay's Public Policy Lab in its 2015
U.S. Small Business Growth Report.
Despite that growth, less than 5 percent of U.S. small businesses
overall are exporting, according to estimates from the International
:: The Essentials of Blogging
for Small Business
Why you should you blog?
Through posting simple things such as helpful tips, special
discounts or the latest industry news you can effectively
maintain your customer relationships and give people a reason
to visit to your website.
More recently blogging and content marketing has been widely
used to enhance SEO strategy. Writing articles around the
keywords that you are targeting will help to improve rankings
in search engines. Furthermore, if you write unique and
valuable articles, other websites will link to your content
and as a result; this will increase your website's back-links.