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:: 5 Critical SEO Considerations When Optimizing News Websites

10/22/2018
A few rules of SEO, like publishing great content and providing a good user experience, are universal.

But not all websites thrive by using the exact same set of SEO guidelines.

News websites, in particular, place greater emphasis on certain elements than other types of sites.

Here are five best practices you should keep in mind to optimize your news site for search.

complete article

:: SEO Basics for Newbies

10/19/2018
In the modern business world, companies make use of SEO basics to secure a digital footprint. SEO is everywhere. What is more, the Internet is constantly changing. In order for businesses to keep up with demand, they have to cater to an audience that lives and breathes the Internet.

complete article

:: Over half of consumers want businesses to text them back

10/15/2018
It is easy to see why text messaging is the most-used data service across the world. We send and receive five times as many texts compared with the number of phone calls each day, according to mobile intelligence firm Informate.

A huge 90 percent of the time, a text is read within the first three minutes of receiving. Customers who receive texts from businesses tend to have a 40 percent higher conversion rate than those who do not. Small businesses could benefit from this consumer behaviour.

complete article

:: To Create Truly Compelling Content Marketing, Make It a Team Activity

10/12/2018
These days, content marketing is considered a crucial aspect of any company's advertising efforts. Yet, for a new startup with a limited budget, trying to find a way to craft compelling blogs, social media posts or infographics can seem overwhelming.

complete article

:: Want to Become a Self-Made Millionaire? Do This for 30 Minutes Every Day

10/10/2018
Entrepreneurs start their own businesses or side hustles--which you can do in just a few hours--for a variety of reasons. Some want to be their own boss. Others want to make their living by doing something they love. Others seek the opportunity to make a bigger difference in the lives of others.

complete article

:: The Most Innovative Companies of the 2018 Inc. 5000

10/08/2018
There are a lot of ways to build fast-growth companies. Just consider this year's Inc. 5000 list. The annual ranking of the fastest-growing private companies in America includes everything from canned wine producers and freight movers to kayak makers and truck bumper manufacturers.

The six companies below, though, take the cake when it comes to innovative business models. Whether it's reinventing hospital garb or hosting mind-blowing vacations, these startups all have one thing in common: They have tapped into something their customers really  wanted.

complete article

:: How to Create a User-Intent SEO Strategy

10/05/2018
Behind every Google search, there is an intention. People are looking for something in particular when they are searching the web -- the answers to their problems, information about the services available to them or sources for the product they want. If you want your business to be discovered by users on the web, your content needs to be optimized for user intent.

Since Google can recognize user intent, it displays pages in search results that are most relevant to what the user is looking for. Because of this, understanding user intent and creating content with the user's intent in mind is essential to improving the relevance of your website pages and improving SEO.

complete article

:: 9 Reasons CEOs Should Hire Introverts, Not Extroverts

10/03/2018
Well, it turns out that, according to decades of academic research, introverts are more likely than extroverts to have those characteristics:

1. Introverts are generally more creative.
Introverts are famously more creative than extroverts. According to the journal Perceptual and Motor Skills, Creativity is a problem-solving response by intelligent, very active, highly emotional, and extremely introverted persons.

complete article

:: 5 Tips to Consider When Designing (or Redesigning) Your Organizational Structure

10/01/2018
It is not a one-time undertaking but an ongoing process that must be revisited throughout the life of any business. In fact, nearly half of all CEOs launch a company reorganization during their first two years on the job.

complete article

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