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Small Business Blog

daily small business software blog

:: Reinclusion Tips for Yahoo and Google

Search Engine Watch posted some valuable advice on being reincluded in the search engines.

Yahoo Reinclusion Discussion and Getting Back in Google's Good Graces

:: When Something is Free Online

Realistically, consumers subconsiously assume free means free, and while that might be the initial intent rarely is it the case.

more on When Something is Free Online

:: More on Keywords

Keywords are the heart to effective Internet searches. Whether optimizing a web site or searching for a hard-to-find item, consider tapping resources to locate a variety of keywords. Identify keywords and phrases that are relevant to the products, services, or information you are promoting or searching for.

More on Keywords

:: AdWords Site Targeting Out of Beta

Presenting significant enhancements to the Google AdWords program

Our advertisers have asked for the option to target specific sites in our content network, and to reach prospects with compelling ad formats at different points in the purchasing cycle. Users have told us they are tired of seeing the same banner ads every time they visit their favorite sites. We listenedand now we'd like to announce that Site Targeting is available.

See New Google AdWords

:: Google plans pay service to rival PayPal -WSJ

Usually consumers benefit from competition!

Google Inc. this year plans to offer an electronic-payment service that could help the Internet-search company diversify its revenue and may heighten competition with eBay Inc.'s PayPal unit, the Wall Street Journal reported on Friday.

Exact details of the search company's planned service are not known, the report said, but quoted people familiar with the matter as saying it could have similarities with PayPal, which allows consumers to pay for purchases on Web sites by funding electronic-payment accounts from their credit cards or checking accounts.

:: Google AdSense Alternatives

There is a fantastic material about alternatives to serving Google AdSense ads for content sensitive advertisements. Looks like some of them might be worth experimenting with. - Google AdSense Alternatives

:: Google's Calculator

I don't know how I realized this but if you enter a mathematical equation into the search box on Google, Google solves the equation. Much to my children's disappointment it does not appear to handle variables, looks like they have to figure out Algebra themselves. ;-)

:: LinkedIn and SimplyHired Partner

SimplyHired, a Palo Alto (CA) based employment search engine that aggregates millions of available jobs and offers a sophisticated and powerful search engine to let you explore your future opportunities and LinkedIn, a premier business networking site have partnered. Users can find over four million jobs now on LinkedIn. With each job, you can see how you are connected to the company.

:: GahooYoogle

Dave Collins from Shareware Promotions found this little jem! GahooYoogle, parallel searches so that results can be compared.

:: Skype in merger talks with Yahoo?

Engadget is reporting that an aquisition might be in Skype's future.

Skype and Yahoo are in "close contact," as in, snuggly enough to talk about a possible buyout. It makes sense from the standpoint that Yahoo already wants to add voice to their Yahoo! Messenger platform, and Skype would be an attractive acquisition in terms of merging IM with VoIP. The concern, though, is that it would complicate Yahoo's relationship with the Baby Bells as it tries to build its media empire status. In any case, though, it does look like both parties are interested in cooking up some sort of commercial partnership. Ain't courtship grand?

Complete Article

:: Improve Your Website

The Webby Award Winners have just been announced. Why not take a few minutes and have a look see? Find out what the winners in your market are doing, take a look at their navigation, design or use of technology and figure out what you can do better.

:: Google SiteMaps

Google Inc. has launched a service to help webmasters get better coverage by the search giant.

Google Sitemaps was released late Thursday in beta. The service lets webmasters contribute to better crawl coverage by providing Google, based in Mountain View, Calif., with specific information about their web pages, such as when a page was last modified or how frequently a page changes.

Complete Article

:: Localized Keywords for AdSense or Site Optomization

Like most small businesses you may want to target local customers and businesses with your products or services. The 5 Minute Site has released a tool that allows for geo-targeting or in simple terms helps find keywords related to a specific region.

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