Free Website Content - More on Keywords
Keywords are the heart to effective Internet
searches. Whether optimizing a web site or searching for
a hard-to-find item, consider tapping resources to locate
a variety of keywords. Identify keywords and phrases that
are relevant to the products, services, or information you
are promoting or searching for.
Synonyms
Use a thesaurus to find terms that are related to
a primary keyword. Searching on a synonym will often bring
up different Internet search results. A thesaurus groups
words that are similar in meaning. Usually, you reach for
a thesaurus when you have a word in mind and you are looking
for a similar term. Keep in mind that no two words mean
exactly the same thing. We turn to a thesaurus to find different,
more expressive ways of speaking and writing, this is particularly
important when related to keywords.
WebReference - http://thesaurus.reference.com/
Merriam-Webster - http://www.m-w.com
Singular and Plurals
Using the plural form of a word in many of the search
engines, may result in a different batch of search results,
than a search using the word's singular form. It is important
that websites be optimized for both singular and plural
forms of critically important keywords or phrases.
Meta Tags
Look at competitor or similar web sites meta tags
to determine if you have overlooked any obvious keywords
or phrases. This is very easy to do, simply view the source
of the web page and look for a tag in the header that says
[meta name="keywords" content=].
Conjugate Verbs
Conjugating verbs in keyword phrases will also vary
search results. Epitomize a variety of pages for critical
past, future and present tense keyword phrases.
Qualifiers
Use qualifiers to vary the meaning of a search phrase
or keyword and bring additional results. Qualifiers usually
are adjectives or adverbs that helps modify and limit the
extent of the meaning of a noun or pronoun, while an adverb
helps modify a verb in a similar way.
Abbreviations & Acronyms
Abbreviations and acronyms should be employed in
a variety of forms. Extend abbreviations and acronyms to
full word phrases to encompass as many possible combinations
as possible.
Misspellings
A significant number of searches conducted each
day are misspelled. Include common misspellings in the meta
tags of optimized pages to capture any traffic that is mistyped
or misspelled.
Shake it Up
Mix up the order of keywords in phrases to encompass
a broad range keyword phrases. Keyword phrase word order
variations can be a great source for new keyword phrases.
Hyphenate
Consider hyphenating search terms, as this is likely
an area competitors are unlikely to venture. The hyphenated
term could score well in search engines.
Determining Keywords
Additional Resource for Determining Keywords - http://www.small-business-software.net/determining-keywords.htm
Optimizing a site for a variety of keywords
will give your site the advantage of being found by relevant
searchers. The extra keywords could result in increased
profits from customers who might not have otherwise located
your web site.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and
podcasts. In addition Sharon manages marketing for NotePage
http://www.notepage.net
a wireless text messaging software company.
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appreciated send an email to sharon@notepage.net
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