Free Website Content
By S. Housley
Determining keywords is a critical step
in web design. If your website and meta tags do not
contain related keywords, web surfers will be unable
to find your website when they conduct searches.
The formula is a little tricky - you will
need to locate terms that are popular and relevant to
your site. These terms may or may not be terms that
*you* feel are relevant terms. The optimal terms in
a site should be terms that a potential customer would
use when searching for a website with your content.
In order to achieve success your website should be optimized
with terms and phrases that are descriptive, related
to your content, and which receive a significant amount
of searches. The caveat, of course, is that you want
to find terms and phrases where there is little competition,
so you quickly achieve high ranking in the important
relevant + popular with searchers but
not with competitors = success
Markets saturated with other sites competing
for search terms make it difficult to find quality keywords.
Sometimes it is better to optimize for a less popular
term, one that is more targeted at your visitor, as
it will likely have a higher conversion rate than a
less specific popular term. The first step to determining
keywords is brainstorming a list of logical terms and
phrases that relate to your product or offerings. This
should be done by a number of individuals; sometimes
people have very different ideas for search terms and
by identifying a variety of people and their search
terms you may tap words that hadn't occurred to you.
There are a number of free and low-cost tools available
online and for download that will allow you to expand
and research terms that have been brainstormed. The
results typically vary with the tools but overall the
tools will assist you in determining where to focus
your keyword efforts. The tools will often assist with
pay-per-click engines, creating expanded, related keywords
or phrases that can be bid on.
In addition to examining log files to
see what terms customers are using to find a website,
visit competitors’ web sites and examine their meta
tags for additional terms, use a thesaurus to find related
terms, include misspellings of keywords in your meta
tag keywords, and optimize for various forms of nouns
and verbs, including tenses and plurals.
Keyword Tools -
KeywordTumbler - KeywordTumbler takes existing
keyword phrases and generates multiple variations, reordering
the words. This allows you to build a large keyword
list in seconds.
TheDowser - Overture Keyword Tool, Google Keyword
Sandbox, Keyword Harvester, Google AdWords report analyzer,
Google AdWords optimization tool, log file analyzer,
conversion tracking and optimization tool.
WordTracker - Wordtracker helps
you choose the right internet marketing keywords that
will help your search engine placement and ranking.
Use Wordtracker for keyword research. Web marketing
is all about search engine ranking, and that starts
with the proper internet marketing keywords. Get a free
keyword report and web site promotion information!
Keyword Suggestion Tools - A handy
little tool will show you the results of your query
from both Wordtracker and Overture for determining which
phrases are searched most often. Enter a search phrase
below to see how often it's searched for, as well as
get suggestions for alternate (but similar) keywords.
Keyword Ranking Tool - This utility
can be used to check search engines for keyword ranking
and track search engine ranking for your various keywords
over time, which, as you probably know, is critical
when doing search engine optimization.
Overture Keyword Tool - After entering
a keyword or phrase, Overture provides a list of related
phrases that have been searched on. The tool provides
a count that indicates the number of times the phrase
has been searched on.
Topword Tool - Topword Tool is
a free online tool that analyzes a complete web page
and counts keyword occurrences, as well as keyword phrases
(number in brackets), equal to or above that set in
the Minimum Occurrences setting. It supplies a list
of keywords and keyword phrases which are most likely
to achieve the highest rankings on a major search engine.
The tool will also analyze your meta description/keyword
and title tags and then, through color coding, inform
you of words/phrases which should be included. The main
use for this tool is checking your optimization and
tweaking existing web sites to rank well.
Google Suggestion - The Google Suggestion is
a new online tool for webmasters. As you type into the
search box, Google Suggest guesses what you're typing
and offers suggestions in real time. This is similar
to Google's "Did you mean?" feature that offers alternative
spellings for your query after you search, except that
it works in real time. For example, if you type "bass",
Google Suggest might offer a list of refinements that
include "bass fishing" or "bass guitar". Similarly,
if you type in only part of a word, like "progr," Google
Suggest might offer you refinements like "programming",
"programming languages", "progesterone", or "progressive".
You can choose one by scrolling up or down the list
with the arrow keys or mouse. The tool provides a number
that indicates the number of searches a specific word
or phrase has had.
Keyword statistics give webmasters a way to tap into
what is on the minds of Internet consumers. When you
can match your marketing efforts to the various ways
people locate their items of interest on the net, potential
customers will be streamed to your site like ants to
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing and publishing RSS feeds
and NotePage, Inc. http://www.notepage.net
a wireless messaging software company.
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