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Small Business Blog

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:: Developing a Corporate Identity

Often small businesses attend trade shows. Even though you are not exhibiting, you ought to create a corporate identity. Consider branding a shirt, jacket or hat, as a walking advertisement for your business. You might find exhibitors or other attendees are interested in your business, what better way to let them know who you are?

:: Google Sues Over Click Fraud

Google has sued an Internet marketing firm that it says used false advertising clicks to defraud Google's pay-per-click advertising system. The case against Auctions Expert International is one of the first involving click fraud. Complete Article

:: Free RSS Service for Newsletter Publishers

A free RSS service for Newsletter Publishers. Web sites have long used Newsletters to increase their 'draw' of visitors back to their web site. This successful strategy is in peril because of the ravages of SPAM. Publishers of emailed newsletters have seen the open rate of their newsletter drop to an alarming degree. NewslettersByRSS is a bridge product. It allows newsletter publishers to continue to deliver their newsletters by email while trying out a new delivery vehicle - RSS technology.

It is a FREE service that bypasses the problems of firewalls, SPAM filters and user indifference to their inbox. A publisher simply adds their NewslettersByRSS email address to their list of subscribers. Each newsletter delivered by email to this NewslettersByRSS email address is available to any user with a RSS feed reader.

:: Search Engine Strategies

The Premier Event for Search Engine Marketing & Optimization Returns to Chicago December 13th-16th. Organized by Danny Sullivan a GOD of search engine promotion, the conference is extremely popular and has received high compliments from past attendees.

Search Engine Strategies Conference & Expo 2004 features presentations and panel discussions that cover all aspects of search engine-related promotion.

:: Web Still Young

"I think the Internet's largest opportunities are in bringing new services, ones that we barely imagine, to billions of people around the world, wirelessly," said John Doerr, one of Silicon Valley's most renowned venture capitalists and a partner at Kleiner Perkins Caufield & Byers.

"We're probably in the early ... adolescence of this Internet world."

:: Awards for Small Businesses in Developing Countries

A group of Harvard students is teaming up with the United Nations and leading an effort to identify promising small entrepreneurs in developing countries to highlight the United Nations' coming International Year of Microcredit. The multinational effort consists of contests in eight developing nations.

The project is led by a group of four Harvard Business School (HBS) students, supported by a global team of more than 40 microfinance and development experts, young professionals, and graduate students from Harvard and other universities around the globe.

Called "The Global Microentrepreneurship Awards," the contests will identify successful small businesses in Afghanistan, Cambodia, the Dominican Republic, Indonesia, Mexico, Mozambique, Pakistan, and Rwanda. The countries represent a range of developing nations in population and economic status, from Rwanda with 8 million people, many of whom earn less than a dollar a day, to Mexico, with more than 100 million people, most of whom earn much more.

:: Auto-Detect RSS feeds on Websites

Auto-Detect RSS
Dan Veaner from sent along this tip.

Add this to your head tag in your html and the Firefox browser will let users subscribe to your feed through the Firefox bookmark system.

[link rel ="alternate" type="application/rss+xml" title="RSS" href="http://www.url-of-rss-file.xml" /]

Replace "[" with "<" replace "]" with ">" in the above text.

:: Understanding RSS; RSS Resource

RSS Specifications - a comprehensive rss reference detailing everything you need to know about RSS. RSS is an acronym for Really Simple Syndication and Rich Site Summary. RSS is an XML-based format for content distribution. Webmasters create an RSS file containing headlines and descriptions of specific information. While the majority of RSS feeds currently contain news headlines or breaking information the long term uses of RSS are broad. RSS files are formed as XML files and are designed to provide content summaries of news, blogs, forums or website content.

:: Calendar of Industry Marketing Events

The Online Advertising Discussion List manages a calendar of several industry events each year. At the conferences Online advertising, marketing, and PR professionals share their insight of emerging issues such as search engine submission techniques, wireless advertising, effective email sponsorships, and viral marketing. Check the calendar to determine if their might be some trade shows of interest.

:: Telling Your Visitors their Location and IP Address

IP2Phrase is a free interesting tool that determines website visitors connection, IP address and the town they are connecting from. While the technology is interesting your customers might become paranoid at the thought of you monitoring their locations. IP2Phrase allows you to insert customized welcome messages with country, city and ISP on to your web page dynamically.

:: Blog Connection

Blog Connection is a new source to connect with information related to blogging. Premier resource for all things related to blogs. Blog Connection is your source to connect to the blogging world. The site contains all types of information related to blogging!

Blogs are the latest craze in communication.

:: Yahoo!'s Overture Looks At Simpler Models to Court Advertisers

Overture, the grandmother of Pay Per Click might move away from competitive bidding and go to a flat rate model? Who would have thought that the pay per click model and bidding process would evolve that way that it has?

"We're focused on simplifying from several directions, and that's what it's going to take," he told an audience at the Kelsey Group's Interactive Local Media conference today. "We need to help marketers to think about their objectives, not on the keywords they're picking. Not whether they're bidding $0.14, but whether they're meeting their objectives. We're entertaining subscription models. It's going to take all of that."

:: Name A Business

Creating a business name starts with a good business name idea or concept. It can be parts of two words that are common to your industry. For example, if you are a quality IT company, you may come up with QualTech as a name. This is the most common and most basic form of naming, and it's where most people start. What you end up with is something that sounds rather forced and not at all intuitive.

:: Adwords Tutorials For Small Businesses

Google has posted some interesting tutorials to assist prospective customers with Google Adwords. What impressed me more than the actual tutorial was the concept of providing a very professional step by step visual aid to entice visitors. The demo moved a long at a nice speed was not too much and presented a visual representation of what customers could expect. Perhaps small business owners can incorporate similar tutorials into their sites to entice customers.

See tutorials - Google Adwords Optimization tutorial | General Explanation

:: Do I Need an RSS Feed

Do I Need an RSS Feed?
RSS has been around for more than 10 years but has only recently become popular. RSS provides headlines and summaries of information in a concise and standardized way. Article Do I Need an RSS Feed?

:: Information on Website Design

Many sites put very little emphasis on their actual web design, instead of focusing on their product or service. The lack of attention to design is a big mistake. A well designed website is an important sales tool. I've been reading the blog on Shareware Promotions over the last week or so, and it really has some great advice about designing with sales in mind. Adopt some of their ideas and it is likely your conversions will increase. Information on Web Design

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