Free Website Content - Organic Search Engine Optimization
Organic SEO
The fabled tales of successfully tricking search
engines into high rankings have given way to a new truth,
to achieve decent consistent ranking you cannot engage in
tricks but on focused optimization done in a professional
ethical manner. According to search sources, with the latest
Google update, there is no longer an even playing field
when it comes to search placement. The new Google ranking
system gives an advantage to large, established businesses
that have achieved brand recognition. Does this mean small
businesses should give up on the Web as a marketing model?
No, of course not, they simply must develop quality content.
To increase your natural ranking (search engine rankings
that are not paid for) you must:
Write Good Text Copy.
The website copy should contain relevant text. Websites
that use text rather than large images will load faster
and the search engines can easily spider the text of the
website for themes and keywords. Search engines cannot discern
the meaning of words and phrases that are presented as an
image. If you do use an image, be sure to include a brief
phrase or keyword as an ALT tag. The ALT tags help website
visitors who are visually impaired. ALT tags also convey
the meaning of the image to search engines.
Research Keyword Phrases.
Using terms and phrases that relate to your product
or service is critical. It is important to use terms that
potential customers would use when searching for your product
or service. Often products can be described by a number
of terms, for example soda, tonic and pop all identify soft
drinks. One term might be more prevalent in a specific geographic
region, which is fine if you are selling locally, but if
you are selling globally, optimizing for a single popular
term could be problematic. Consider optimizing different
portions of your website for various keywords and phrases
that relate to the product or service that you are promoting.
More information on Determining Keywords - http://www.small-business-software.net/determining-keywords.htm
Provide Valuable Content.
Websites linking to a website are seen by many search
engines as "votes". A link typically implies quality
content. The easiest and most effective way to achieve a
large number of links is to provide unique quality content.
This might be a free web based tool, information or other
content that is unique and relevant.
Examples of free valuable content:
Website RSS Button Creator - http://www.feedforall.com/public/rss-graphic-tool.htm
Reprint Articles - http://www.small-business-software.net/free-website-content.htm
Monitor.
Monitor blogs for online chatter about your product
or service. If you find a product review or question on
a blog consider posting a comment. Ego searches are an excellent
way to stay informed and maintain a strategic advantage
over competitors. Monitor keywords or phrases that relate
to your product or service, and join conversations that
are relevant.
More on Ego Searches - http://www.feedforall.com/ego-searches.htm
Measure.
In order to know what strategies are most effective
in an industry or sector, it is important to track the results.
The easiest way to track web traffic and conversions is
web logs. Take a critical look at referrers, trends, and
what keywords result in the most traffic. Evaluating web
logs will assist a webmaster in determining what optimization
techniques are most effective.
Understanding Web Logs - http://www.small-business-software.net/understanding-web-logs.htm
Ultimately its is foolish to attempt to trick search engines
into high rankings, efforts are better spent on building
quality, consistent, valuable, content.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and
podcasts. In addition Sharon manages marketing for NotePage
http://www.notepage.net
a wireless text messaging software company.
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This article may be used freely in opt-in
publications and websites, provided that the resource box
is included and the links are active. A courtesy copy of
the issue or a link to any online posting would be greatly
appreciated send an email to sharon@notepage.net
.
Additional articles available for publication available
at http://www.small-business-software.net/free-website-content.htm
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