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Free Tools to Monitor Your Brand

Reputation Monitoring
By Sharon Housley

There are a number of things that you can do to monitor your online brand, as well as monitoring the brand of a competitor. Being aware of what is said, and when it is being said, will allow you to react in a timely fashion. It is often a company's reaction to negative media that leaves the biggest impression. In order to turn a negative into a positive, you must first be aware that a conversation is taking place. Fortunately, there are a number of free tools that can assist companies with brand monitoring...


Addict-O-Matic monitors various news and search sites on the web, including Google, Yahoo, Technorati, Ask, YouTube, Truveo, Flickr, Blinkx, Ice Rocket, Digg, Topix, Newsvine, and Tweetscan. Addict-O-Matic helps subscribers follow hot topics, as well as performing ego searches (see below for more information about "ego searches"). The results are compiled in an RSS feed for continuous monitoring.

Addict-O-Matic -

Social Mention

Social Mention is a service that monitors blogs and question-and-answer sites. Social Mention sends emails containing the latest relevant social media results (blog, microblog, etc.) based on the search phrase.

Social Mention -


Kurrently is a real-time search engine for Facebook and Twitter, which allows you to set up search feeds. For those subscribers who wish to receive the search results via an RSS feed, they do ask those subscribers to pay as much or as little as they would like.

Kurrently -


BoardTracker is an innovative forum search engine. BoardTracker is designed to provide relevant information quickly and efficiently, while helping to ensure that you never miss an important forum thread, no matter where or when it is posted.

BoardTracker -


HowSociable provides a simple way for visitors to begin measuring a brands visibility on the social web. Simply enter a search phrase or brand name, and HowSociable will assign numbers for the "sociability" of the phrase or name. The higher the number, the better. You can enter your email address to have the sociability tracked over a period of time.

HowSociable -


ChangeDetection provides a free page change monitoring and notification service to Internet users worldwide. Subscribers can use the service to monitor any website page for changes. ChangeDetection will create a change log for the page, and alert subscribers by email when they detect a change in the page text.

ChangeDetection -

Google Alerts

Google alerts is a free service provided by Google, which will send you an email message any time a keyword, phrase, or brand appears in a new blog post, webpage, or news story. Subscribers create an account and monitor a variety of terms. Alerts can be customized for the type of media that the subscriber wishes to monitor, how often notifications should be sent, and the volume of notification for each search phrase.

Google Alerts -


Yotify is a free tool to monitor job postings, classifieds, YouTube postings, blogs posts, shopping, and news. Subscribers need to set up an account in Yotify.

Yotify -


BackType is an analytics platform that helps companies understand their social impact. This system is currently in beta, but it looks promising.

BackType -


MonitorThis searches 25 different search engines for new entries, using a keyword. Subscribers can subscribe to the results in an RSS feed.

MonitorThis - searches Twitter, Facebook, Google Buzz, Digg, Delicious and other social networks across the web. Unfortunately, at this time there does not appear to be any way to save the search in an RSS feed for continuous monitoring.

48ers -


Twazzup is a real-time news platform that filters the news out of Internet content. The engine appears fast, but the results can not be saved in a search feed for long term monitoring.

Twazzup -


Twitter, the most popular micro-platform for social media, allows visitors to create a search feed and save the results as an RSS feed.

Twitter -


Trackur has a free service (in addition to fee-based services) that allows subscribers to actively monitor the web for new mentions of a keyword. The free version of Trackur only allows 1 single saved search at a time.

Trackur -

Yahoo! Alerts

With Yahoo! Alerts, subscribers can monitor Yahoo search results for news, fantasy sports, missing children, RSS feeds, blogs, horoscopes, jobs, sports, travel, stocks, or weather. In order to use Yahoo! Alerts, visitors will need a Yahoo ID if they do not already have one.

Yahoo! Alerts -


YackTrack is a free comment tracking tool. Subscribers that comment on a blog post can find other people that are commenting on the post, and join the conversation on other sites. YackTrack currently supports Blogger/Blogspot, Digg, Disqus, FriendFeed, Google Blog Search, Google Reader,, IntenseDebate, Mixx, Reddit, StumbleUpon, Technorati, Twitter, TypePad/MoveableType and WordPress blogs.

YackTrack -


WhosTalkin is a social media search tool that allows users to search for conversations pertaining to the topics that they care most about. The search and sorting algorithms used by WhosTalkin combine data taken from over 60 of the Internet's most popular social media gateways.

WhosTalkin -

Conversation Tracker on BlogPulse

Conversation Tracker creates a threaded view of blog conversations based on posts and links that come from blogs. Use Conversation Tracker to discover where and how deeply conversations develop from links/URLs, single blog posts, or as a result of specific search terms/keywords.

Conversation Talker -


FriendFeed is a social aggregator. Subscribers have the ability to take all social accounts, such as YouTube, Delicious, Twitter, blog, and Flickr, and pull them together into a single (Friend) feed. Subscribers can conduct searches on your brand throughout all social networks at once using this search engine.

FriendFeed -


TweetBeep is a free tool that keeps track of conversations which mention specific keywords. Subscribers can track who is tweeting about websites or blogs, even if a shortened URL is used (like or

TweetBeep -


Twilert is a free web application that enables subscribers to receive regular email updates of tweets containing a brand, product service, or any keyword.

Twilert -

Learn more about Ego Searches -

There is no longer any excuse for not listening to online conversations about your product or services. Use the above tools to monitor and participate in conversation about your products and services.


About the Author:
Sharon Housley manages marketing for FeedForAll software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll audio recording and editing software.


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