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Answer Your Software's Questions

Answer Your Software Users' Questions
By Sharon Housley

Software developers often struggle with choosing what kind of content to present on their website. To alleviate this problem, we have defined a simple set of criteria that will assist developers in providing the best variety of content for their website visitors; if your website's content is comprehensive, it should answer all of the following questions:

Who are your customers?

In order to target your advertising appropriately, you must have a clear understanding of who your customers are. The content available on your website should reflect this audience and cater to their specific needs.

What does your software do?

The function of your software should be explained in clear, simple terms in your website and web copy.

For what purpose is your software used?

Your website should demonstrate how your software is used in various situations. Specific examples might be provided.

On which operating system does your software run?

Which operating system your software runs on should be stated.

What does your software require to function properly?

The system requirements needed to run your software properly should be laid out.

Where is your software used?

Where a software is used, be it a palm pilot, mobile phone, or a small business home, should be outlined.

When is the software used?

How often the software is used and on what occasions it is used should be made clear.

Why is the software used?

The reason your software should be used must be clear. Any driving factors behind, major benefits to, or unique selling points of your software should also be noted.

How is the software used?

Specific examples of how your software is used should be accessible on your website.

How much does your software cost?

Product pricing; how the software is licensed; and whether you offer quantity discounts, non-profit discounts, or multi-seat licenses should be clearly stated.

If your website does not answer all of the above questions, it is time to expand your web content. In expanding or improving your website's content, be sure to understand your customers and your software and product capabilities. This intelligence will help you target your marketing and position your software in a way that is not only useful to customers, but directly beneficial to you; through proper positioning, users sell software.

About the Author:
Sharon Housley manages marketing for FeedForAll software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll audio recording and editing software.


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