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Free Website Content - When Requesting Links
When Requesting Links
By Sharon Housley
Link building is an important aspect of search
engine optimization. Search engines view a link as a vote
of confidence in a website or webpage. The more links from
related sources the greater the webpage's importance.
When requesting links, use an email template
that can be easily customized for specific requests. To
locate prospective link partners, search Google or Yahoo
for related keywords or phrases.
When looking for partners use this no-nonsense
guide to request links from related websites.
Related
The content on the webpage you would like to link to should
be related to the content of your page. However, competitors
are unlikely to be willing link partners, regardless of
the quality of your website. Look for websites that are
related but not competing.
Current
The content on the website you are requesting the link from
should be up to date. A new link on a page with a lot of
outdated or inaccurate content will not typically benefit
your website (or reputation). Valuable The content on the
website you are requesting the link from should also contain
valuable and unique content. This goes both ways; if you
want people to link to your website, you must also provide
useful content.
Seek Quality
Only request links from quality websites. If a website is
cluttered with advertisements and is not a quality website,
it is unlikely that the search engines will not value the
link much. Make every effort to seek out quality websites.
When sending an email request be sure to include
the following:
Personalize
Personalize the email request, be sure to mention the domain
of interest and perhaps a specific web page for the link
exchange. Personalizing the email will help the reader discern
that your email is legitimate.
Compliment
Describe what you like about the website (be specific).
Tell the webmaster that you feel their website has value,
and that is why you would like a link to them and why they
would like a link to you.
Explain
Explain why a link to your website would be relevant and
beneficial to a specific website visitors. In your email
request, detail how customers would benefit from the information
on your website.
Be Specific
Provide specific anchor text and the exact web page URL
and web page description on your website that you would
like the webmaster to link to. Reciprocate and Thank If
appropriate provide details about any links back that you
have provided to the website. Also, be sure to thank the
webmaster for considering the request.
Building links is an important aspect to increase
the popularity of a website.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and
podcasts. In addition Sharon manages marketing for RecordForAll
http://www.recordforall.com
audio recording and editing software.
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This article may be used freely in opt-in
publications and websites, provided that the resource box
is included and the links are active. A courtesy copy of
the issue or a link to any online posting would be greatly
appreciated send an email to sharon@notepage.net
.
Additional articles available for publication available
at http://www.small-business-software.net/free-website-content.htm
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