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What is Hot and What is Not in Technology
What is Hot and What is Not in Technology
Top 10 Winners Predicted for 2007
1. Content Filtering
With web content and syndication growing at a rapid
pace locating information is becoming more of a struggle
for web surfers. The abundance of content has made filtering
critical to time management. As a result, content filtering
and solutions that help with content filtering will
be winners in 2007.
2. Pesonalized Search and Vertical
Search will be a winner in 2007
Search 2.0 will be all about filtering and personalized
search. Niche portals with targeted focus will play
in vertical search and authority sites will gain even
3. Social Bookmarking and Social
Social bookmarking is the new black. The collective
voice has not only gained momentum but it has also attracted
the most savvy web marketers. While there is still power
of the collective voice, social networks and social
bookmarking has gained attention, the masters behind
these networks will need to stay a step ahead of the
spammers to stay in the game. The danger is that the
crowd, will become upset that a small group is profiting
from the collective voice. The "crowd" will likely to
manipulate the collective voice in 2007.
RSS is about choice and users choosing the content they
wish to subscribe. RSS' adoption will reach significant
numbers and even the naysayers will be unable to ignore
its success in 2007.
5. iPod / iPhone / Video iPod /
Apple has found a sweet spot with its iPod and the iTunes
model. Expanding the types of content consumed and the
use of iPods and similar devices (ie. iPhone) will flourish.
6. Cyber Security
Privacy as we once knew it will never again exist. That
does not mean that webmasters should be come complacent
about security. Cyber security will be a necessity in
7. Going Green
Alternative energy and going green is in. Geothermal
and hydroelectric power are hot, heck there is little
in this field that is not heating up. Clean energy and
alternative hybrid sources will prosper in 2007.
8. PodSafe Music
Independent musicians who are willing to grant podcasters
licensing rights will garner the interest and attention
of the masses without having to go through a major record
label. Opportunities will be plentiful in the area of
9. Videocasting - Video Podcasting
Software tools and technology have made videos accessible
to all. Independent artists, realtors, and sports enthusiasts
are flocking to this new medium. It is expected that
this growth will continue throughout the new year.
10. Online Real Estate
While the real estate market is cooling down selling
homes on the Internet is hot. Online Real Estate auctions
on eBay showed Realtors a new way to reach a larger
audience. Home buyers from across the country can use
RSS and/or filtering to monitor properties as they come
on the market from specific regions or zip codes.
1. Web Services (Software as a Service)
2. Mobile Web
3. International Web
4. Local Web
5. Podcast Quality
6. Video Advertising
Top 10 Losers Predicted for 2007
Lets face it, the future of the Zune is in Apple's
hands more than it is in Microsoft's. The fact is, unless
Apple makes a huge misstep with the iPod, it is unlikely
that Microsoft's Zune will have any luck gaining significant
2. Software Patent
Microsofts attempt to patent RSS will fail miserably.
In fact software patents in general will suffer in 2007.
3. Websites that Infringe on Copyrights
Perhaps this is simply wishful thinking. Somehow,
somewhere, someone will crack down on flagrant website
copyright violations in 2007.
4. Video Conferencing
Video conferencing has chilled. Video is seen
more as an entertainment medium.
5. Social Wikis
Wikis are becoming victims of persistent individuals
with too much time on their hands. Credibility has and
will continue to suffer in 2007.
6. Journalistic Accountability
News and tabloid reporting are becoming more
difficult to separate, unfortunately journalsists with
integrity will continue to suffer as more citizen journalists
and bloggers fail to check sources and confirm stories.
7. YouTube in Court
YouTube has brought video to the masses. While
technology has made videos accessible Google has ignored
the issue of copyrights, Google's pockets are simply
too deep, in 2007 they will be held accountable for
hosting content that violates western copyright laws.
Customer service and privacy concerns have cooled
big business interest in outsourcing, this trend will
continue in 2007.
Individual privacy will continue to suffer in
2007. Not a lot can be said about this, the advent of
the Internet has meant that privacy will never again
exist as we once knew it.
10. Web Legislation
Attmepts to legislate the Internet ecosphere
will fall flat.
While these are our predictions of what
will be hot and what will not be in 2007, we thought
you would like to review other web predictions for 2007.
Other Predictions 2007
Web Predictions -
Enterprise Architecture: More Predictions for 2007 -
Clicking into the Future, Predictions for 2007 -
Web Technology Trends -
Soundbytes: 5 Music Predictions For 2007 -
2007: A Storm is Brewing -
Wish List for 2007 -
Last Years Predictions How Did They
2005 in Review, 2006 Technology Predictions
Year of Opportunity -
2006 Trends to Watch Part III: “RSS Inside” -
New Media Predictions -
PC Winners and Losers -
Top 10 Web Predictions for 2006 -
Corante Network Thinks about 2006 -
Scott Maxwell -
SEO Predictions -
Worst Tech Moments -
Big Stories in Search -
SEO Predictions -
2006 Predictions for the IP Communications Industry-
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
a wireless text messaging software company.
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