Free Website Content - What are Content Rich Sites
What are Content Rich Sites?
By S. Housley
What are Content Sites?
If you are like many of those who started out with intentions
of making millions online and are struggling to capture
the attentions of the large search engines, you are in good
company. Times have changed, and due to the low cost of
entry, the online world is becoming very competitive for
businesses starting out. Unless a website has a regional
appeal or caters to a very niche product or service, it
is rare that a webmaster can create a website that is only
focused on selling.
What is the answer?
The answer is content. The concept is not new, it comes
down to the simple concept of bartering, give something
in order to get something. In this case the trade off, is
free information in exchange for website traffic and search
engine ranking. The key is to create a website with content
that other webmasters, bloggers, and publishers will want
to link to. In order to generate interest and incoming links
that result in web traffic, you will need to provide unique
content. Related content drives traffic, understanding what
makes one website a stand-out when others fail is the key
to building a content rich portal.
How do I use content to sell my stuff?
First off, the content you provide must be of interest to
potential customers. If you are selling a product, why not
provide dimensions, customer ratings, reviews, warranty
information, additional product suggestions, color or size
charts. In addition to additional product information, consider
your demographic, and find content that will be of interest
to individuals (or businesses ) that you feel typify a potential
customer. It is also best if the content your provide is
related to the product you are promoting.
Lets take a look at some content rich examples:
Gourmet Living (http://www.gourmet-living.com
)
How does the site Gourmet Living that is focused on selling
cooking items use content to promote their products and
sell their wares? Gourmet Living uses recipes to draw in
individuals interested in cooking. The topic (recipes) is
clearly closely related to the products they are selling
(cookware and gourmet cookbooks), additionally the recipes
targets their potential audience, those with an interest
in cooking. The Gourmet Living website uses additional food
preparation tips and articles that discuss gourmet cooking
to generate additional interest.
Recipe Directory - http://www.gourmet-living.com/recipe-directory.htm
Tips for Food Preparation - http://www.gourmet-living.com/category.html?category=preparing+food
Along with articles that discuss gourmet cooking - http://www.gourmet-living.com/gourmet-articles.htm
Dog Pound (http://www.dog-pound.net
)
How does Dog Pound, a website promoting products
for dog care, use content to generate website traffic. The
Dog Pound website has educational articles related to dog
breeds and training. In addition, the dog pound website
has videos of common dog breeds, cute pet photos, and free
recipes for dog treats. My recommendation would be to take
the photo section a step further, encourage individuals
to send in their favorite doggy photos and conduct a dog
beauty contest.
Articles about dog training - http://www.dog-pound.net/dog-articles.htm
Videos with dog breeds - http://www.dog-pound.net/videos.htm
Dog Treats - http://www.dog-pound.net/other-dog-treats.htm
Photos - http://www.dog-pound.net/dog-photos.htm
Security Port (http://www.security-port.net)
How does security port, a website that does
not sell anything and profits from advertising, use content
to attract traffic and promote their website? The security
port focus is on aggregating a host of security resources,
from security glossaries to security forums. By creating
a topical portal with information relevant to security,
they are providing one stop shop for security information.
Searchable Security Databases - http://www.security-port.com/security-databases.htm
Security Blog - with related security news - http://www.security-port.com/blog.htm
Security Articles - http://www.security-port.com/security-articles.htm
Remember, at the end of the day that all of
the advertising campaigns and attractive affiliate programs
will only result in traffic spikes which will be transient.
Generating a content rich website that is useful, educational,
or entertaining will attract and retain customers. While
it's hard to assemble a content-rich site that motivates
others to link to you, it is certainly not impossible. Keep
in mind that search engine rankings are influenced by the
amount and quality of a website's content. Provide content
that will make webmasters want to link to your website.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and
podcasts. In addition Sharon manages marketing for NotePage
http://www.notepage.net
a wireless text messaging software company.
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This article may be used freely in opt-in
publications and websites, provided that the resource box
is included and the links are active. A courtesy copy of
the issue or a link to any online posting would be greatly
appreciated send an email to sharon@notepage.net
.
Additional articles available for publication available
at http://www.small-business-software.net/free-website-content.htm
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