Free Website Content - Understanding Google AdSense
Google AdSense allows webmasters to dynamically
serve content relevant advertisements on web pages. If the
visitor clicks one of the AdSense ads served to the website,
the website owner is credited for the referral. Google's
AdSense program essentially allows approved websites to
dynamically serve Google's pay-per-click AdWord results.
Website maintenance related to AdSense is
very easy and requires very little effort. Webmasters need
only to insert a Google generated java script into the web
page or website template. Google's spider parses the AdServing
website and serves ads that relate to the website's content.
Google uses a combination of keyword matching and context
analysis to determine what ads should be served. The java
script calls the ad from Google and will ensure that ads
are served each time a visitor goes to the web page.
Early on Google implemented a filtering system that allowed
webmasters to prevent a specific domain's ads from being
served on any websites in their account. Ad blocking meant
that webmasters could prevent their competitor's ads from
being dynamically served on their websites.
Google provides a wide variety of ad formats
to match the most suitable option with a website. Webmasters
can select from a handful of preformatted towers, inline
rectangles, banners and buttons. The ad boxes can be modified
by webmasters to resemble the website's color scheme. Examples
of how different the various text boxes and color schemes
appear on similarly themed sites can be viewed at:
http://www.ring-tone-software.com
(scroll to the bottom)
http://www.ringtones-central.com
(scroll to the bottom)
or
http://www.police-central.com
(download left side)
http://www.police-supplies.com
(scroll to the bottom)
Ads can be geo-targeted based on the visitor's
location. Advertisements containing content in English,
French, German, Italian, Dutch, Portuguese, Japanese, or
Spanish are all available.
Channels
Google recently introduced channels, enhancing AdSense reporting.
When a channel is selected Google modifies the java script
to include additional tracking. The additional tracking
information allows webmasters to track a variety of metrics
across their sites. Channels can be used to measure performance
on various domains, differences in revenue with various
ad sizes, or placement. By assigning each group of pages
to a specific channel and comparing results in custom channel
reports webmasters can work at increasing their AdSense
revenue.
Optimizing
Google determines the content of the ads that are shown,
webmasters serious about earning revenue from Google AdSense
can use the following guidelines to optimize their website
and ensure that targeted and relevant ads are served. If
Google's spider has not crawled the site and determined
the nature of the content, public service ads may be served.
Public service ads will not accrue any AdSense revenue if
clicked. As a result Google allows webmasters to designate
alternate ads. Alternate ads allow webmasters to utilize
the ad space in the event that Google is unable to serve
targeted ads to the web page. By specifying an alternate
image, HTML page, or ad server the advertising space can
always being used effectively.
1.) Web page content on pages
that ads are served should be static not dynamic.
2.) Ensure that the robot.txt
does not prevent the web page from being spidered. Robots.txt
file's will need to be removed or the following text will
need to bedded to allow Google's content bot to crawl the
site: User-agent: Media partners - Google
3.) If the website contains
frames, select the ‘framed page’ checkbox when generating
the ad layout code for that website.
4.) The body of the page and
title of the page should contain contextual words that indicate
a common theme on the web page.
Revenue Earned
Although Google doesn't disclose the exact revenue share
or percentage that webmasters will earn, webmasters will
receive a portion of the amount paid for clicks on Google
ads on websites.
AdSense Conclusion:
Overall, Google AdWords can provide great supplemental income
to webmasters with content sites. Implementing and maintaining
Google AdSense program on a content site requires very little
effort and can often bring a steady stream of additional
revenue for webmasters.
About the Author:
Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net
a company specializing in alphanumeric paging, SMS and wireless
messaging software solutions. Other sites by Sharon can
be found at http://www.softwaremarketingresource.com
, and http://www.small-business-software.net
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