Free Website Content
Twitter Tweets
Tweeting on Twitter
By Sharon Housley
Twitter Tweets
Tweeting on Twitter* is one of the newest
business marketing trends. Using the following tips
will help you better manage your tweeting for the benefit
of your business...
1. Consistency
Many Twitter participants will choose
to follow your Twitter account for a specific reason
-- they will expect you to tweet consistently about
the topic(s) described in your profile. Keep posts consistent!
2. Quality vs Quantity
The age-old debate of quantity vs quality
also exists on Twitter. My personal view is that quality
is far more important than quantity. I believe that
the reason for the high signal-to-noise ratio on Twitter
is because of so many "useless" tweets. As such, I think
quality is far more important.
3. Balance
Many business people will create a Twitter
account in order to market their products or services.
If you are going to be plugging and promoting something
on Twitter, make sure you try to balance the promotion
with helpful and useful tweets as well, so that your
posts are not viewed just as marketing hype and ignored.
4. Interact
The most important thing you can do on
Twitter is to engage and interact. Unless you are a
politician or celebrity, it is important that you actually
participate in the conversations -- don't just drop
in, "shout your message", and then disappear.
5. Business vs Personal
It is okay to have multiple twitter accounts,
so try to separate business from personal by having
a separate account for each.
6. Frequent Updates
Try to stay current with frequent Twitter
updates.
7. Relevant Updates
Most followers will not care about minutia.
Do not clutter their space by twittering about events
that are unimportant.
8. Keep Tweets Current
Tweeting old news is often worse than
not tweeting at all. News that is not timely is simply
a waste of time for everyone, and it makes it appear
that the person posting is not current.
9. Profile
Customize your profile to match your company's
brand. Use every opportunity to reinforce a consistent
brand and image, and that includes customizing your
Twitter profile.
10. Follow Related Tweeters
Search for other Twitter profiles that
contain related interests or commonalities to yours.
Follow the niche demographic that you would like following
you. Often you will attract attention by following Tweeters
in your industry or niche, and they will often then
choose to follow you as well.
11. Attractive Avatar
Images make or create impressions, so
use an avatar that is professional, consistent with
your brand, and stands out.
12. Choose An Appropriate Name
Choose an appropriate name for your Twitter
Account. Your Twitter name can be your brand, your product
name, or some variation there of. Twitter can be a great
tool for business, and for building your brand. Follow
the above tips to start using Twitter to benefit your
business!
(* if you don't know what Twitter is,
check it out at http://www.twitter.com
)
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
RecordForAll http://www.recordforall.com
audio recording and editing software.
**********************************************************
This article may be used freely in opt-in
publications and websites, provided that the resource
box is included and the links are active. A courtesy
copy of the issue or a link to any online posting would
be greatly appreciated send an email to sharon@notepage.net
.
Additional articles available for publication available
at http://www.small-business-software.net/free-website-content.htm
**********************************************************
|
