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Three Kinds of Logos

3 Kinds of Logos
By Sharon Housley

Though a diverse range of logos exist, logo designs can ultimately be categorized into three different general styles. Each of these styles tends to suit different aesthetics differently. For this reason, you may find that a certain style of logo seems better suited to your purposes than the others depending on the nature and niche of the brand you intend to build. The three main types of logos are as follows:

LogoType Logos
A LogoType logo, or a typographic logo, is a text logo that contains a company or product name. A LogoType easily reinforces its brand's name by allowing the brand name to appear wherever the logo is displayed. However, LogoTypes tend to be less distinct than iconic logos, which makes it more difficult to create associations when using a LogoType than when using an iconic logo.

Iconic Logos
Iconic logos are logos that contain a graphic component. The image is usually unique and allows customers to build associations easily between that image and a specific brand. Iconic logos also have the benefit of being accessible worldwide, whereas LogoTypes may not always translate well into other languages.

Combined Logos
Combined logos contain both a typographic and a graphic element. Combined logos are very common, and help reinforce and establish brand names while associating certain images with their respective brands. Text and graphics in combined logos may be oriented in a variety of different ways; occasionally, the graphic element will replace a letter in the company's name.

Regardless of which style of logo is used, it is important that the logo is consistent throughout all aspects of the business; the same logo should be present in a brand's web design, letterhead, business cards, and promotional materials. A brand's logo should not be subject to frequent or dramatic changes, either; frequent logo change can do more harm than good. If changing a logo feels necessary, look instead for ways to modernize the older logo.

Alongside being consistent, all logos should be memorable, scalable, and enduring. Distinct logo design elements and, when applicable, simple graphics may make a logo easier to recall, building the brand it represents. Scalability is a practical concern, and allows a logo to be displayed wherever a company may want to place it. Having longevity ensures future use of a logo, allowing for continued consistency and the longstanding maintenance of the reputation of a brand.

About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.

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This article may be used freely in opt-in publications and websites, provided that the resource box is included and the links are active. A courtesy copy of the issue or a link to any online posting would be greatly appreciated send an email to sharon@notepage.net .

Additional articles available for publication available at http://www.small-business-software.net/free-website-content.htm

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