Starting a Business

by Hey Lanny Camden

There are a lot of people who enter into business without ever considering the why and how, except to make money. Although money is the reward we receive for our services it should not the bases of any business. Anyone entering into a productive venture must understand, that a business is a lot like a newborn baby that becomes dependent upon its parents to feed and nurture it. Businesses should beestablished for the prime purpose of serving others. When you setup a business your first onsideration should beto the new customers that you introduce your products or service to. These are the channels by which you intend to move your service or product. It is to these people you must first learn to serve by building a trustful relationship with. There are 6 stages of business establishment that must be considered.

These phases as we will call them are;
1) Ideas
2) Planning
3) Construction
4) Awareness
5) Growth
6) Innovation

IDEAS
start with the scribbling on napkins that could very well solve a personal problem that would be useful to the individual. Once perfected in state of mind then comes a testing period to see if others may have need of the same service or product. This may take place through surveys, tasting as in food, and reworking to achieve the final results.

PLANNING
sets the stage for the launch pad. Calculating, count down, trouble shooting acquiring the resources needed to make it a visible product or service to offer.

CONSTRUCTION
begins with one brick at a time. The office, the equipment, the product, the service and the employees needed to assist you in carrying out those objectives.

AWARENESS
is your advertising sign hanging in front of your store. It is the ads placed in newspapers, magazines and on the Internet. Your business cards, bumper stickers, referrals, and trade shows. This is where you shout it from the roof tops. “Look what I have to Offer.”

GROWTH
can either be a gradual or explosive and sometimes an unexpected occurrence. Take for instance. In 1958 two Wham-O- executives, Richard Knerr and Arthur “Spud” Melvin introduced a simple and inexpensive product idea, that their friends laughed at. It literally exploded overnight and became a sensation. selling over 25million in less than 4 months. They called it the Hula Hoop. Sam Walton ran his Wal-Mart stores for years, but tells in his book Sam Walton, Made in America, (recommended reading) that when they began using computers the Wal-Mart business shifted into high gear. The rest is history.

INNOVATION
is the ability to provide improvements to your product or service as well as add new features that will rock your competitors and have them crying in their coffee. With all the new technology popping up everyday, there is an evolution of improvements that could possibly be made to increase demand. So if your planning on starting a business or already in business, remember to write down these phases and see if there are any places that improvement could be made to make you the next Bill Gates.

About the Author:
http://www.moneysource4u.com Lanny has owned and operated 3 small businesses over the last thirty years and now markets memberships and "How to Books" by mail order. His favorite book is "Making Money With Classified Ads." by Melvin Powers.