Starting a Business
by Hey Lanny Camden
There are a lot of people who enter into business without
ever considering the why and how, except to make money.
Although money is the reward we receive for our services
it should not the bases of any business. Anyone entering
into a productive venture must understand, that a business
is a lot like a newborn baby that becomes dependent upon
its parents to feed and nurture it. Businesses should beestablished
for the prime purpose of serving others. When you setup
a business your first onsideration should beto the new customers
that you introduce your products or service to. These are
the channels by which you intend to move your service or
product. It is to these people you must first learn to serve
by building a trustful relationship with. There are 6 stages
of business establishment that must be considered.
These phases as we will call them are;
1) Ideas
2) Planning
3) Construction
4) Awareness
5) Growth
6) Innovation
IDEAS
start with the scribbling on napkins that could very well
solve a personal problem that would be useful to the individual.
Once perfected in state of mind then comes a testing period
to see if others may have need of the same service or product.
This may take place through surveys, tasting as in food,
and reworking to achieve the final results.
PLANNING
sets the stage for the launch pad. Calculating, count down,
trouble shooting acquiring the resources needed to make
it a visible product or service to offer.
CONSTRUCTION
begins with one brick at a time. The office, the equipment,
the product, the service and the employees needed to assist
you in carrying out those objectives.
AWARENESS
is your advertising sign hanging in front of your store.
It is the ads placed in newspapers, magazines and on the
Internet. Your business cards, bumper stickers, referrals,
and trade shows. This is where you shout it from the roof
tops. “Look what I have to Offer.”
GROWTH
can either be a gradual or explosive and sometimes an unexpected
occurrence. Take for instance. In 1958 two Wham-O- executives,
Richard Knerr and Arthur “Spud” Melvin introduced a simple
and inexpensive product idea, that their friends laughed
at. It literally exploded overnight and became a sensation.
selling over 25million in less than 4 months. They called
it the Hula Hoop. Sam Walton ran his Wal-Mart stores for
years, but tells in his book Sam Walton, Made in America,
(recommended reading) that when they began using computers
the Wal-Mart business shifted into high gear. The rest is
history.
INNOVATION
is the ability to provide improvements to your product
or service as well as add new features that will rock your
competitors and have them crying in their coffee. With all
the new technology popping up everyday, there is an evolution
of improvements that could possibly be made to increase
demand. So if your planning on starting a business or already
in business, remember to write down these phases and see
if there are any places that improvement could be made to
make you the next Bill Gates.
About the Author:
http://www.moneysource4u.com
Lanny has owned and operated 3 small businesses over
the last thirty years and now markets memberships and "How
to Books" by mail order. His favorite book is "Making Money
With Classified Ads." by Melvin Powers.
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