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Free Website Content - 2009 Search Engine Optimization
Resolutions
Search Engine Optimization Resolutions
By Sharon Housley
Search engine optimization is a process,
one that must always be revisited and adapted as search
algorithms are changed by the search engines. Because SEO
is a constant process, it is often pushed to the bottom
of the "to do list" of marketers. Be that as it may, resolve
not to ignore search engine optimization as it cycles its
way through your task list. Give search engine optimization
the attention that it deserves.
There are few things that you can do that
will result in virtually "free" traffic, and therefore SEO
deserves both time and attention.
1. Unique Titles
Every page should have a unique title that
relates to what is included on that specific webpage. Do
not make the mistake of using the same title on every page
on a website.
2. Unique Descriptions
Each and every webpage within a website should
contain a unique meta tag description. Audit web pages and
develop summary descriptions of the page's contents; including
critical keywords and phrases.
3. Robots.txt
Check the webpage's robots.txt files. An incorrectly
formed robots.txt may prevent search engines from properly
spidering web pages within a website.
4. Link Building
Participate in link building opportunities.
Building links will increase a website's popularity and
search engines use this as a factor when they weigh search
rankings.
5. Integrated Keywords
Integrate the appropriate keywords into the
websites header tags. There is no point in optimizing a
website for keywords that will not convert. Evaluate keywords
and phrases that are most effective, and then integrate
them into the website.
6. Participate
The online conversation is no longer a quiet
hum. Find related forums and blogs and become part of the
community. Participate in the discussion and post thoughtful
comments that relate to your industry.
7. Log Analysis
Evaluate your logs to determine the habits
of website visitors. If there are pages that a high percentage
of potential customers leave your website, be sure to make
changes. Evaluate the keyword that attract the website traffic
and improve on them.
8. Get Social
Social media is a burgeoning market. Develop
a comprehensive plant to integrate social media into your
2009 marketing and promotional campaign. Leverage social
media websites to increase your websites popularity and
exposure.
9. Usability
Add alt tags to images on your website. This
will increase the searchability of your website. Additionally,
these types of tactics will make your website easier for
the visually impaired to navigate.
10. Go Web 2.0
Add tutorials, podcasts, RSS feeds, and videos
to your website as a part of your marketing strategy. All
of these interactive elements and mediums can attract new
traffic to a website. Additionally, many web 2.0 elements
can be promoted in alternative channels, increasing your
website's incoming links.
For the coming year be sure to develop a
comprehensive strategy to improve your search engine exposure
in 2009.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and
podcasts. In addition Sharon manages marketing for RecordForAll
http://www.recordforall.com
audio recording and editing software.
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This article may be used freely in opt-in
publications and websites, provided that the resource box
is included and the links are active. A courtesy copy of
the issue or a link to any online posting would be greatly
appreciated send an email to sharon@notepage.net
.
Additional articles available for publication available
at http://www.small-business-software.net/free-website-content.htm
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