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Optimize Video Podcasts
Optimize Video Podcasts
It does not matter what you call them: vodcasts, vidcasts,
videocasting, or video podcasting... there are a few
behind-the-scenes actions you can take to help attract
more attention to your video productions. Just like
websites, it does not matter how amazing the content
is if interested people are unable to find it.
Use the following suggestions to help
increase the exposure your videos receive...
1. Use Keywords
In Video File Name Insert keywords in
the name of the video file. When determining what keywords
to use, do not simply rely on intuition; do research,
just as you would for a website, to see what relevant
terms people are searching on.
2. Create Video Feed
Create an RSS feed of all videos in a
collection. Each feed item should contain a different
video in the enclosure field. Optimize the feed using
related keywords. For additional help, there is a Videocasting
Feed Creation Tutorial available at http://www.feedforall.com/videocasting-tutorial.htm
3. Increase Exposure
Host your videos on YouTube, and embed
the video into your website, which will increase the
video count on YouTube. The more popular a video seems
to be, the more exposure it will receive.
4. Video Name And Description
In the video name and description fields,
use keywords that relate to the content of the video.
Create a compelling yet relevant title and description
that will encourage people to click-through.
5. Google Video Sitemap
Create a video sitemap for the search
engines. For details on what to include in such sitemaps,
Google has provided specifications in their Google Webmaster
Central Blog at http://googlewebmastercentral.blogspot.com/2007/12/introducing-video-sitemaps.html
6. Meta Data
Include meta data in the video file. The
newer video search engines will often rely on meta data
to produce relevant results. Many video editing products
will allow you to edit and customize the meta data associated
with the video file, and you should use this the same
way you would use the meta data for a webpage.
7. Optimize Landing Page
Optimize the landing page on the website,
embed the video in a webpage on your website, and then
use standard SEO techniques to optimize that webpage
for the search engines. Use keywords that relate to
the video on the page that contains the video.
Provide a text transcript of the video,
both on the landing page and in the RSS feed for the
9. Embed URL In Video
Brand the video with your logo in the
initial video splash screen, and include your website
address on the bottom of the video to increase your
10. Leave Them Wanting More
The video should be a teaser and leave
the audience wanting more. Engage the audience, but
try to encourage the viewer to visit the website or
view other videos to learn more.
11. Submit YouTube Feed
YouTube creates an RSS feed for every
user account that is created. In addition to manually
creating an RSS feed, you can also use the YouTube feed
to promote your videos. The formatting details for the
YouTube video feeds can be found at http://gdata.youtube.com/feeds/api/username/uploads
(replace "username" in the url with your own YouTube
12. Anchor Text
When linking to the video, use anchor
text that contains keywords which relate to the video.
Submit the video to all the video websites
and video podcast websites. Here are a couple of resource
sites to get you started...
Podcast & Video Submissions - http://www.podcasting-tools.com/submit-podcasts.htm
140 Places to Submit Your Video List - http://www.stephanmiller.com/my-link-lists/140-place-to-submit-your-video-list/
14. Tag Video
Tag the video on the video networks with
relevant keywords, making it is easier for people to
find when they search on those keywords.
15. Track Views
Track and review the number of views that
a video receives. If you find that a substantial number
of viewers are abandoning the video before completion,
the chances are good that the video is too long and
could benefit from trimming.
16. Social Bookmarking
Use social bookmarking to draw additional
attention to videos. This will also help with the number
of incoming links, which in turn will help improve search
Videos are the latest marketing channel.
In order to make the most of it, optimize the video
and increase the exposure it receives.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
a wireless text messaging software company.
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