Free Website Content - Offline Advertising for Online
Internet marketing has become so successful
that many web marketers neglect other marketing opportunities.
Offline channels can boost your online traffic and business.
Used effectively, traditional advertising vehicles remind
customers to visit your site. Even better, promoting your
website offline can drive new clientele to your web business.
Below are ideas every marketer should consider:
URL Return Address
Include your domain address on the bottom line of your return
address on all company mailings.
URL on Packaging
Retails should include their URL on packaging. Existing
customers who purchase through retail may not realize that
your business has an online presence. If you ship products,
invest in labeling that will include the company URL.
Business Cards
Insert a business card that details the web address in all
product shipments. A coupon or discount code toward web-based
purchases further increases the likelihood customers will
visit the site. Nothing drives customers online better than
discount!
Presentations/Handouts
Include the web address on each page of a presentation or
conference handout. As the presentation is passed on, the
company brand and web address will be reinforced.
Promotional Materials
Promotional materials and giveaways are still an effective
method of advertising. Promotional items have a long shelf
life and may bring in traffic over time. In addition to
your logo and company name, and be sure to brand your promotional
item with your web address.
Vehicles
Display the address of your web site prominently on all
company vehicles. The text should be readable from a distance,
so be sure to use a font that is easy to read and well-proportioned.
Help Wanted
Include your URL in any employment ads.
Uniforms
Include the company's web address on any branded clothing
or uniforms worn by staff or employees. This reinforces
your online presence.
Internet marketing is becoming more competitive.
It is not enough anymore to simply advertise online, you
must be creative to attract traffic to your website.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and
podcasts. In addition Sharon manages marketing for RecordForAll
http://www.recordforall.com
audio recording and editing software.
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the issue or a link to any online posting would be greatly
appreciated send an email to sharon@notepage.net
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