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Free Website Content - A Look At Slogans
A Look at Slogans
By S. Housley
Let's take a look at slogans and how just a few words
can say volumes. A slogan is a memorable phrase used in
conjunction with a political, commercial, or religious advertisement.
Slogans are used to convey a deeper meaning. Slogans can
be used to elicit emotions, or the slogan might paint a
visual image that implies something more.
When considering a slogan or a tagline, keep
in mind your objectives. What image do you wish to portray?
Slogans should be short, but not to the point of being pithy.
Slogans should conjure positive images and distinguish the
value your company or product provides.
The best way to analyze slogans is to look
at a few.
Slogan: "The toughest job you will
ever love" (Peace Corps)
Message behind slogan: This is much more than just
a job; it takes heart to be in the Peace Corps; join the
Peace Corps and you will be a better person. This job is
not about money it is about helping people.
Slogan: "Be Seen, Be Sold" (Shareware
Promotions)
Message behind slogan: Being found on the Internet
is not easy. Use us to be found on the Internet."
Slogan: "You could learn a lot from
a dummy. Buckle up" (National Highway Traffic Safety Admin)
Message behind slogan: Learn from test dummies, be
safe and buckle up.
Slogan: "Parents who use drugs have
kids who use drugs" (The Partnership for a Drug-free America)
Message behind slogan: Model what you preach, do
you want your children to do drugs? It is your responsibility
to model appropriate behavior for your children.
Slogan: "This is your brain on drugs"
(The Partnership for a Drug-free America)
Message behind slogan: Do you know what this stuff
does to you? Taking drugs is stupid.
Slogan: "A diamond is forever" (DeBeers
'1948)
Message behind slogan: Diamonds represent marriage,
marriage should be forever. If you really want your marriage
to last it should be sealed with a diamond.
Slogan: "It takes a licking and keeps
on ticking" (Timex Corp)
Message behind slogan: It does not get any more durable
than this, other watches can not stand up, but Timex will
endure regardless of the treatment.
Slogan: "For all you do, this Bud's
for you" (Budweiser)
Message behind slogan: After a long hard day, drink
beer to relax.
Slogan: "Where's the beef ? "(Wendys)
Message behind slogan: Our competitors use small
patties, but our burgers are big.
Slogan: "I love New York" (NYC)
Message behind slogan: New York is a special place,
everyone loves NY, you should come and visit, you will love
it too.
Slogan: "See what brown can do for
you" (UPS)
Message behind slogan: We do more than just ship
packages, we have additional offerings and can do more than
just ship.
Slogan: "The few, the proud, the Marines"
(US Marines)
Message behind slogan: We are a select group of very
special individuals. Do you want to be elite? Take pride
in representing the US.
Slogan: "Friends don't let friends
drive drunk"
Message behind slogan: You will die if you drive
drunk. It is your responsibility to protect your friends.
Be responsible, don't let people drive drunk.
Effective slogans leave impressions in the
minds of people who see or hear the slogans. Often slogans
will have hidden meanings, or be a play on words. The goal
of the slogan creator should be to create a memorable tagline
that conveys a key benefit or differentiates the brand.
Slogans will often help position the product or service
in the marketplace. Slogans with just a few words can indicate
superior value, excellence, or inspiration.
A business identity and image conveyed through
a short statement will affect the way that consumers, competitors
and others in the industry perceive your business. Slogans
will distinguish your company in a unique way. Words are
powerful, and if used properly, they can be an important
sales tool.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and
podcasts. In addition Sharon manages marketing for NotePage
http://www.notepage.net
a wireless text messaging software company.
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This article may be used freely in opt-in
publications and websites, provided that the resource box
is included and the links are active. A courtesy copy of
the issue or a link to any online posting would be greatly
appreciated send an email to sharon@notepage.net
.
Additional articles available for publication available
at http://www.small-business-software.net/free-website-content.htm
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