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Free Website Content - Logo Concepts
Logo Concepts
By Sharon Housley
A logo concept is more than just an affinity
for a specific character. Logos represent a company's brand,
and as a result, serious thought and consideration should
be put into your logo. Before hand be sure to consider,
how the logo will represent your organization and consider
the thoughts that will be associated with specific images
that you consider for your logo. Does the logo embody traits
that can or should be associated with your business? If
your company is global, will the image transcend borders
or will some of your customers find the image offensive
and distasteful?
Carefully consider what traits you want for
your corporate image to convey and select a logo that represents
these those traits in a meaningful way.
In addition, it is important that the logo
be able to:
Be Reproduced
When selecting a color scheme it is best to stick with pantone
or web friendly colors for web based businesses. The cost
of reproducing a logo with standard colors will be less
than a logo that does not.
Be Sized
The logo should be easy to resize and therefore will appear
attractive regardless of size. It is often best to use vector
graphics so the design will not be compromised when resized.
Logos are used in a variety of mediums and it is important
that the logo will port to a variety of sizes to encompass
all of your branding needs.
Timeless
A logo should have a long shelf-life. A logo is something
that should not be changed too frequently. In fact many
of the most recognizable logos are well aged.
Simplistic in Nature
Logo designs should not be overly elaborate. Keep the number
of colors in the design to a minimum. This will be beneficial
when the image is resized. Varied Request a variety of formats
to make it simpler for reproducing the logo in a variety
of different mediums. If displaying a logo on the web, it
is important the logo be in a compressed format to make
the webpages load faster. Also, be sure to have a high resolution
image for print media in order that it does not appear pixelated
when printed.
Respect Trademarks
When designing the logo be sensitive to trademarked logos.
Do not spend the time and energy building a brand that will
ultimately cause consumer confusion. Avoid a design that
may be similar to another company. The logo design should
be different enough that market place confusion will not
occur.
Logos will often be used to identify a corporate
brand. Make sure the logo you choose represents your company
in an appropriate manner.
Examples of Logos that fit the bill can be
found at Logo Search http://www.logo-search.com
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and
podcasts. In addition Sharon manages marketing for RecordForAll
http://www.recordforall.com
audio recording and editing software.
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This article may be used freely in opt-in
publications and websites, provided that the resource box
is included and the links are active. A courtesy copy of
the issue or a link to any online posting would be greatly
appreciated send an email to sharon@notepage.net
.
Additional articles available for publication available
at http://www.small-business-software.net/free-website-content.htm
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