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Kinds of Podcasting Content
Podcasting content comes in a wide variety
of shapes and sizes. Businesses are finding many different
and creative ways of incorporating podcasts into their
business strategies and marketing plans.
Here are just some of the various types
of content that businesses are turning into podcasts...
1. Audio Books
Books that are "read" aloud are no longer
embraced only by the visually impaired. For example,
commuters who want to make the most of their travel
time have long embraced books-on-tape. The podcast medium
is far more compact and portable, so audio books and
similar content are now being made available as podcasts.
2. Audio Tours
Interested in a guided tour of a historic
site, or a detailed explanation of a museum display?
Audio tour podcasts with detailed explanations are becoming
The word of God, Allah, or a bible study
discussion are now all popular content for podcast material.
It does not really matter the what the religious material
might be -- what is important is that by turning those
conversations and dialogs into podcasts, their reach
is being extended and new audiences are being touched
4. Indie Artists Demos
Independent musical artists, looking to
build a community and develop a fan base, are no longer
restricted by their geographical region. With podcasts,
Indie artists can expand their audience and increase
their reach. Indie's can use iTunes to get reactions
to new material or songs.
5. Foreign Language Lessons
What better way to learn a language than
to hear it? Podcasts are a perfect medium for foreign
language instruction. Listeners can hear accents and
phrasing, and listen to a specific lecture until they
have fully mastered the content.
Interested in gourmet cooking, but do not have the time
to watch cooking show hosts such as Rachel Ray or Martha
Stewart? Download the podcasts to learn new recipes,
at a time and place of your choosing and convenience.
7. Showing Homes For Realtors
What better way to market property or
homes for sale than with a video podcast? Home tours
help sell available listings, and with economic conditions
currently unfavorable to sellers, they need all the
help they can get. Video podcasts or slideshows of the
homes help entice interested buyers to learn more about
properties. Using podcasting as a communication medium
will help expand the homes appeal.
8. Sporting Event Commentaries
Sportscasters are always ready and willing
to offer opinions and commentary on sporting events.
Pre-event festivities and post-event analysis are often
enjoyed by fans, and if the commentaries are made available
at any time as podcasts, the listeners have much more
9. Medical Instruction
As just one example, medical schools
have recorded a variety of heart murmurs as podcasts.
Medical students studying cardiology can listen to the
various heart defects until they understand the different
sounds and the impact those anomalies have on the circulatory
system. Recognizing the sound patterns of a heart murmur
can greatly aid medical students when they run across
similar anomalies in a real patient.
10. Class Lectures
Universities have embraced podcasting,
providing supplemental class material as podcasts. Students
often listen to the material while commuting from one
class to another, exercising, or relaxing between classes.
11. Corporate - Internal Sales Force
Podcasting is a perfect way for a business
to communicate with remote sales staff, regarding things
such as addressing corporate policy changes, new product
descriptions, and marketing points. Educating a wide-spread
sales force about a new product or service has always
been a challenge. Corporations have tackled this problem
by providing audio and video podcasts that detail a
product's use. Sales team members are often able to
learn about new products without needing to travel to
the corporate headquarters for formal instruction or
12. Political Debates
Are political debates a hobby, or do you
just like to stay informed on the issues and candidates?
Many political debates are now available via podcasts.
Potential podcasting content covers the
gamut. With more than millions of podcasts now available,
there are few topics that are not covered by this popular
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
audio recording and editing software.
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