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Is It Time to Update Your Business Card?
Business Card Tips
By Sharon Housley
Is It Time to Update Your Business
Card?
To succeed in today's world, one must
adapt to today's developments, including the ever-expanding
implementation of technology. One small way to do this
is to modernize your business card; because the means
by which businesses communicate have expanded, you may
want to rethink what is included on your business cards.
By doing this, you can unite your offline marketing
with your online marketing efforts. Below are a number
of tips for updating your card.
Remember the basics.
While updating your business card to
reflect new uses of technology is the focus, the basics
remain as important as always. Be sure to include your
name, title, and the name of your company. Your phone
number remains an important and basic means of contact;
include your telephone number, or perhaps your cell
phone number, on your card, too. Consider including
the physical address of your business as well.
Incorporate the new.
There are a variety of means of contact
and other pieces of information that are becoming increasingly
important that you should consider including on your
card. Including your email address and your web address
on your card may well seem standard to you already,
but if your card is still missing them, they are important
to add. Email continues to be a popular way to connect
to colleagues, and your website establishes your credibility
and offers an outlet for more information.
While not the most obvious, your Twitter
handle is also something you may wish to include. Whether
you decide to include this information will, of course,
depend on your business, how you tend to use Twitter,
and whom you anticipate giving your cards to. You might
also include your Facebook address, and, if you use
Google+, consider including your Google+ page's information
as well. The same considerations that should be made
when deciding whether to include your Twitter information
should also be made for these decisions. Finally, while
they may seem obsolete, faxes are still used in a variety
of businesses. If you think customers or colleagues
really will use your fax, include it.
Keep it simple.
The great variety of increasingly relevant
information you can include on your business card may
seem overwhelming. Remember that a business card only
affords you a few square inches of space to work with,
and consider aesthetics; your card should not appear
cluttered with extraneous information. Choose the few
most important and relevant pieces of information and
means of contact, and limit yourself to those. As far
as telephone numbers go, include only the one or two
numbers through which customers and colleagues will
be best able to reach you.
Make it memorable.
It's okay to be different; in fact, doing
so will only make you more memorable, a trait that can
come with advantages. There are a variety of ways to
make a memorable business card while remaining professional.
If you are pressed for ideas or simply aren't an artist,
do not worry; there are websites that allow you to customize
existing business card designs and modify them to fit
your personal needs with ease. Additionally, using these
services to customize your own business cards will often
save type-setting costs from a traditional printer.
An example of such a service follows:
Business Card Store - http://www.business-card-store.com
Once you have the cards, be sure to share
them! Using cards sensitive to the dynamic nature of
business communication will make you more accessible
to colleagues and customers, and ultimately helping
you modernize and improve your professional experience.
About the Author:
Sharon Housley manages marketing for NotePage, Inc.
http://www.notepage.net
, FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
RecordForAll http://www.recordforall.com
audio recording and editing software.
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copy of the issue or a link to any online posting would
be greatly appreciated send an email to sharon@notepage.net
.
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at http://www.small-business-software.net/free-website-content.htm
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