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Is It Time to Update Your Business Card?

Business Card Tips
By Sharon Housley

Is It Time to Update Your Business Card?

To succeed in today's world, one must adapt to today's developments, including the ever-expanding implementation of technology. One small way to do this is to modernize your business card; because the means by which businesses communicate have expanded, you may want to rethink what is included on your business cards. By doing this, you can unite your offline marketing with your online marketing efforts. Below are a number of tips for updating your card.


Remember the basics.

While updating your business card to reflect new uses of technology is the focus, the basics remain as important as always. Be sure to include your name, title, and the name of your company. Your phone number remains an important and basic means of contact; include your telephone number, or perhaps your cell phone number, on your card, too. Consider including the physical address of your business as well.


Incorporate the new.

There are a variety of means of contact and other pieces of information that are becoming increasingly important that you should consider including on your card. Including your email address and your web address on your card may well seem standard to you already, but if your card is still missing them, they are important to add. Email continues to be a popular way to connect to colleagues, and your website establishes your credibility and offers an outlet for more information.

While not the most obvious, your Twitter handle is also something you may wish to include. Whether you decide to include this information will, of course, depend on your business, how you tend to use Twitter, and whom you anticipate giving your cards to. You might also include your Facebook address, and, if you use Google+, consider including your Google+ page's information as well. The same considerations that should be made when deciding whether to include your Twitter information should also be made for these decisions. Finally, while they may seem obsolete, faxes are still used in a variety of businesses. If you think customers or colleagues really will use your fax, include it.


Keep it simple.

The great variety of increasingly relevant information you can include on your business card may seem overwhelming. Remember that a business card only affords you a few square inches of space to work with, and consider aesthetics; your card should not appear cluttered with extraneous information. Choose the few most important and relevant pieces of information and means of contact, and limit yourself to those. As far as telephone numbers go, include only the one or two numbers through which customers and colleagues will be best able to reach you.


Make it memorable.

It's okay to be different; in fact, doing so will only make you more memorable, a trait that can come with advantages. There are a variety of ways to make a memorable business card while remaining professional. If you are pressed for ideas or simply aren't an artist, do not worry; there are websites that allow you to customize existing business card designs and modify them to fit your personal needs with ease. Additionally, using these services to customize your own business cards will often save type-setting costs from a traditional printer. An example of such a service follows:

Business Card Store -


Once you have the cards, be sure to share them! Using cards sensitive to the dynamic nature of business communication will make you more accessible to colleagues and customers, and ultimately helping you modernize and improve your professional experience.

About the Author:
Sharon Housley manages marketing for NotePage, Inc. , FeedForAll software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll audio recording and editing software.


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