Free Website Content - Internet Marketing Quiz
Question - If I need to target a specific
region, is it helpful to have a domain from that country?
Answer - Yes. Both hosting location
and domain extension matter and can influence search engine
ranking in regional search engines. If you are attempting
to target a specific country, you could very well benefit
from purchasing a domain with that countries extension and
hosting the website on a server that is located in that
country. The larger country specific search engines, generally
rank local domains higher in the search results.
Question - What is the difference between
Google's aging delay and the so called sandbox?
Answer - Great questions. The aging
delay is often labeled and assumed to be the same as Google's
famous sandbox (that may or may not exist). The Google aging
delay is not a penalty, it is merely a filter. Google does
not feel new websites are necessarily "trustworthy" so while
they acknowledge that the new websites exist they don't
generally include them in their search index results. They
continue to monitor the new websites over time, paying particular
attention to who and how many websites are linking to the
new site. Gradually, as the site matures and gains a reasonable
amount of links over time, Google will include the site
as part of its search results. The sandbox refers to websites
that are usually removed from the search index results.
The removal is typically a penalty for what Google views
as poor behavior as it relates to search engine optimization,
spam, or web content.
Question - What does the Can-Spam Act actually
mean?
Answer - CAN-SPAM is an acronym for
Controlling the Assault of Non-Solicited Pornography and
Marketing Act. The CAN-SPAM Act of 2003, came into effect
in the United States as law on January 1, 2004. It establishes
requirements for those who send commercial email,and spells
out penalties for individuals and companies that choose
to violate the law. The primary purpose of the act is to
restrict the advertising or promoting of a commercial product
or service (including content or a website) by defining
guidelines.
Besides spelling out the penalties, the CAN-SPAM
Act prohibits false or misleading header information. This
means that you cannot "spoof" the 'to', 'from' or routing
information, the sender must be accurately reflected.
The CAN-SPAM act also prohibits deceptive
subject lines. In other words, the subject must relate to
the actual message contents. Email recipients must be provided
a method to opt-out of any future email. The opt-out requests
must be complied within 10 days. The final large contingent
that is stipulated by the CAN-SPAM act is that commercial
emails must be identified as advertisements and must include
the senders valid postal address.
Question - What is a sticky website and
how do I make my website 'sticky'?
Answer - A sticky website refers to
a website that attracts and retains customers. The best
way to create a website that will be continually visited
and returned to is by producing and creating new content.
Give your website's visitors a reason to come back. Another
component to stickiness is a good communication channel.
This might mean providing the content via RSS, so visitors
are immediately aware of any new information available.
It might also mean an opt-in newsletter that is sent on
a regularly scheduled basis.
Question - What is the Long Tail, and how
do I get one?
Answer - The Long Tail pertains to
a relatively simple concept, that capturing all of the the
small volume, and will result in a collectively large volume.
With regards to the keyword long tail, the idea is that
there are only a few words or phrases that receive a large
number of searchers, but there are a huge number of obscure
phrases or keywords that receive a small number of searches
each month. By capturing top ranking for all of the less
popular terms you could in effect receive more traffic than
you would if you had top ranking for the popular terms.
Capturing the keyword long tail, is very difficult.
It requires massive amounts of unique content. Webmasters
have generally found the easiest way to generate unique
copy is through user-generated content (ie. forums, blog
comments, or user reviews).
Question - What is deep linking? And How
do I deep link my website?
Answer - Deep linking refers to links
to all levels of a particular website. A website that has
an extensive network of quality deep links, shows true value.
By having incoming links to multiple webpages at all directory
levels, the website is perceived as content rich by search
engines. A website that only receives incoming links to
the "front page" will not fair as well in search engines
because the assumption is that it is not a content rich
website.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and
podcasts. In addition Sharon manages marketing for NotePage
http://www.notepage.net
a wireless text messaging software company.
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is included and the links are active. A courtesy copy of
the issue or a link to any online posting would be greatly
appreciated send an email to sharon@notepage.net
.
Additional articles available for publication available
at http://www.small-business-software.net/free-website-content.htm
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