Free Website Content
Internet Marketing Quiz
Question - If I need to target a specific
region, is it helpful to have a domain from that country?
Answer - Yes. Both hosting location
and domain extension matter and can influence search
engine ranking in regional search engines. If you are
attempting to target a specific country, you could very
well benefit from purchasing a domain with that countries
extension and hosting the website on a server that is
located in that country. The larger country specific
search engines, generally rank local domains higher
in the search results.
Question - What is the difference between
Google's aging delay and the so called sandbox?
Answer - Great questions. The
aging delay is often labeled and assumed to be the same
as Google's famous sandbox (that may or may not exist).
The Google aging delay is not a penalty, it is merely
a filter. Google does not feel new websites are necessarily
"trustworthy" so while they acknowledge that the new
websites exist they don't generally include them in
their search index results. They continue to monitor
the new websites over time, paying particular attention
to who and how many websites are linking to the new
site. Gradually, as the site matures and gains a reasonable
amount of links over time, Google will include the site
as part of its search results. The sandbox refers to
websites that are usually removed from the search index
results. The removal is typically a penalty for what
Google views as poor behavior as it relates to search
engine optimization, spam, or web content.
Question - What does the Can-Spam Act
Answer - CAN-SPAM is an acronym
for Controlling the Assault of Non-Solicited Pornography
and Marketing Act. The CAN-SPAM Act of 2003, came into
effect in the United States as law on January 1, 2004.
It establishes requirements for those who send commercial
email,and spells out penalties for individuals and companies
that choose to violate the law. The primary purpose
of the act is to restrict the advertising or promoting
of a commercial product or service (including content
or a website) by defining guidelines.
Besides spelling out the penalties, the
CAN-SPAM Act prohibits false or misleading header information.
This means that you cannot "spoof" the 'to', 'from'
or routing information, the sender must be accurately
The CAN-SPAM act also prohibits deceptive
subject lines. In other words, the subject must relate
to the actual message contents. Email recipients must
be provided a method to opt-out of any future email.
The opt-out requests must be complied within 10 days.
The final large contingent that is stipulated by the
CAN-SPAM act is that commercial emails must be identified
as advertisements and must include the senders valid
Question - What is a sticky website
and how do I make my website 'sticky'?
Answer - A sticky website refers
to a website that attracts and retains customers. The
best way to create a website that will be continually
visited and returned to is by producing and creating
new content. Give your website's visitors a reason to
come back. Another component to stickiness is a good
communication channel. This might mean providing the
content via RSS, so visitors are immediately aware of
any new information available. It might also mean an
opt-in newsletter that is sent on a regularly scheduled
Question - What is the Long Tail, and
how do I get one?
Answer - The Long Tail pertains
to a relatively simple concept, that capturing all of
the the small volume, and will result in a collectively
large volume. With regards to the keyword long tail,
the idea is that there are only a few words or phrases
that receive a large number of searchers, but there
are a huge number of obscure phrases or keywords that
receive a small number of searches each month. By capturing
top ranking for all of the less popular terms you could
in effect receive more traffic than you would if you
had top ranking for the popular terms.
Capturing the keyword long tail, is very
difficult. It requires massive amounts of unique content.
Webmasters have generally found the easiest way to generate
unique copy is through user-generated content (ie. forums,
blog comments, or user reviews).
Question - What is deep linking? And
How do I deep link my website?
Answer - Deep linking refers to
links to all levels of a particular website. A website
that has an extensive network of quality deep links,
shows true value. By having incoming links to multiple
webpages at all directory levels, the website is perceived
as content rich by search engines. A website that only
receives incoming links to the "front page" will not
fair as well in search engines because the assumption
is that it is not a content rich website.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
a wireless text messaging software company.
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