How To Turn Your Business Cards Into Hardworking Little
Salesmen!
by Debbie Gragg
To Promote and Sell Your Products & Services for Greater
Profit$ © 2003 Marketing and promoting your products can
be fun. It doesn’t make any difference how unique and special
your products or services are , if no one knows you are
in business. What is so fun about marketing and promoting
your products and services, is that you use the same creativity
that you bring to your command, when you create ideasfor
your products or services.
Most of us who run small or home businesses, do not have
a blank check, to what ever amount we like advertising budget,
so we need to come up with cost-saving ideas. There are
many advertising and promotion companies out there competing
for your advertising dollars. Some are better than others,
and most of them are expensive. Ads that tie up your advertising
dollars, and may not be in print for a few months or more,
or expensive coupon advertising, can deplete your advertising
budget with one advertising campaign, and not return all
that many new leads or customers. If an expensive advertising
campaign doesn’t deliver, you don’t get your money back.
Following I have included some: Quick! Low Cost Ways to
Turn Your Business Cards into Hardworking Little Salesmen!
Many people in business don’t use these to their greatest
potential, even though most biz people do have them printed
up. Business cards are your hardworking little salesmen;
they are your mini billboards. They work for you 24 hrs
a day, without pay!
1.Hand them out!
Always have some on hand, when you go out, and hand them
out! This sounds obvious and it is, but many times business
cards are left at home. They can’t be promoting your biz,
leftat home or in the car.
2.Use your biz cards as note cards!
If someone needs your home address, and your biz is a home
biz, hand them your biz card. Or write your home address
on the back of your biz card. The same goes for your telephone
no. This gives another person a reason to have your biz
card.
3.Do a Business Card Exchange!
Do a local mailing to businesses that are complimentary
to your business. For example if you make candles, send
a letter introducing your biz, to local beauty shops, with
5 or 6 biz cards included and offer a biz card exchange.
You will hand out biz cards for them if they hand out yours.
4.Make Your Cards Do Double Duty As Price Tags!
Make your biz card into a hanger that you attach to your
products, with the price on the back of the card. Use a
hole punch to punch a hole in the corner of your biz card,
and run a piece of string through the hole, and attach to
your products.
5.Double-sided Biz Cards!
These business cards may cost a little more,but you can
make them work even harder for you. Instead of having blank
dead space on the back of your cards, you can have that
area working for you too. On the back of the biz card you
could offer a special discount for a first purchase. This
will motivate people to hang onto your biz card.
6.Mini Billboards!
If you have a website and e-mail always make your biz cards
mini billboards for your on-line marketing too. Always include
your website and e-mail address, on your biz cards. This
can be a great way to utilize double sided biz cards also.
On the back of the card could be a “short attention grabbing
ad” for your website. What?! You don’t have a website and
use e-mail marketing for your small or local home biz? If
not, you are missing out on a great opportunity! The internet
is where it’s at for small biz now! Find out how the Internet
can help your local business! with “How To Promote Your
Local Biz On the Internet” a Fr** e-book you can download
now! http://www.homebizprofits.com/mylbo.exe
As you can see, your business cards can be tireless hardworking
salesmen for your products and services. I hope the suggestions
presented above, have sparked more ideas, on how you could
use your biz cards to promote your products and services.
About the Author
Debbie Gragg may be contacted at http://www.homebizprofits.com
. Debbie Gragg is a co-owner and operator of "Home Biz Profit$",
an on-line crafts and home-small biz commmunity dedicated
to bringing "Targeted Traffic" to Craft Home-Small Biz Websites.
|
