Free Website Content
It Is All About Ego Searches
Ego searches are free and simple searches
designed to monitor blogs and news portals for mentions
of your company, product, competitors or other specific
keywords. Conducting ego searches not only allows you
to stay informed, but also allows you to maintain a
strategic advantage over competing companies.
A number of new Internet services are
freely available that make these 'ego searches' painless
and easy. Dynamically created keyword based RSS feeds,
update in your RSS reader or news aggregators, each
time new information containing the keyword appears
in the searched resources. The dynamic feeds match requests
against new information, as it comes online in real
The following free services allow for
RSS feed ego searches.
Google News - Simply conduct a
keyword search of Google News and then click the text
that says "RSS" then save the url of the RSS
feed into your news reader. Every time a new article
with that keyword appears in Google News the feed in
your RSS reader will automatically update.
BlogPulse - Find out what is being
said about your products, company or your industry in
the blogosphere. Conduct a keyword or url search on
BlogPulse. Click the orange RSS icon above the search
results and save the feed in your reader. Each time
the keyword appears in a blog indexed by BlogPulse you
will receive a new item in your feed reader. Another
feature of BlogPulse is it will graph the keyword occurrences,
providing a picture representation so that trends can
be easily visualized. Hovering over the lines of the
graph will provide details of actual blog mentions.
PubSub - Search on a keyword, then
save and add the feed to your RSS reader using the icons
provided. Optionally with PubSub you can direct your
search to only alert you of posts in specific areas
of interest including Press Releases, SEC/EDGAR Filings,
Newsgroup Posts, or Weblog Entries
Technorati - Create watch lists,
by entering the search term add item to the watch list
and then scroll to the bottom click the blue RSS icon
to obtain the url of the RSS feed that can be added
to your reader. Technorati is a real-time search engine
that keeps track of what is going on in the blogosphere.
In order to setup a watchlist you will have to create
a Technorati account.
Ice Rocket - Simply search Ice
Rocket then click the RSS 2.0 button to obtain the url
of the RSS feed that contains your search term. Add
the url to your RSS reader or newsaggregator.
Find Articles - Traditional media
channels can even be monitored using RSS. FindArticles
routinely scans magazines and publications for keyword
mentions. Conduct a search then click "RSS Alert"
to obtain the url to the RSS feed. Add the feed to your
reader to receive instant notification of new articles.
NewsTrove - NewsTrove indexes millions
of news articles from a myriad of sources. Build an
RSS feed on any topic imaginable. Enter your search
words in the search box. Click 'Search' click the orange
XML icon on the right side of the search results page
and save the feed to your news reader.
BlogDigger - BlogDigger monitors
the blogosphere and generally what is said daily in
the blogs. Conduct a search on Blogdigger and click
the orange XML icon to retrieve the url of the search
feed. The feed should then be added to your RSS reader.
DayPop - Conduct a search and click
the icon on the right that says XML, save the feed to
your RSS aggregator. Only the most recent search results
Yahoo News - Conduct a search then
click "view as RSS" in the right column save
the feed in your aggregator. The feed will check Yahoo
news for mentions.
Overall, ego searches are an excellent
way to stay informed and maintain a strategic advantage
over competitors. Knowing exactly what your online competitors
are doing provides a competitive edge that can be used
to your advantage. Keyword RSS feeds can be used to
monitor key phrases for trademark abuses or monitoring
the effectiveness of a specific press promotion. Although
they sound daunting ego searches are simply good business
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
an RSS component for developers.
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