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How to Develop Content Worth Linking To
How to Develop Content Worth Linking
By Sharon Housley
All webmasters have heard the adage,
"content is king". However, the struggle to discern
what types of content to develop is one that webmasters
have yet to conquer. If you are familiar with this dilemma,
you should know that Google's latest algorithm changes
cause Google to assess how visitors interact with a
website. This data from a visitor's experience is now
used in organic search ranking. Therefore, you must
create content that visitors will not only click on,
but that they will spend time reading and even return
to. For content development success, develop content
not only worth linking to, but worth spending time on!
If you're stuck as to what to write, here
are 9 types of content that your visitors may enjoy:
People love lists, as they are memorable,
are convenient to read, and can abound in useful information.
Compiling relevant and important resources that relate
to a website's theme will frequently grab the attention
of other webmasters in the same niche. This often results
in backlinks, which can help your website rank better.
Lists are also an easier option for you; just about
anything can be made easily into a list.
Tutorials that explain how a specific
task is accomplished are very popular. While they can
be time consuming to create, they are an excellent way
to hold a visitor's interest and build backlinks. Tutorials
have the added benefit of being a genuinely helpful
resource that can educate prospective customers as to
how to use your product or service.
3. White Papers
White papers, which explain how a specific
product or technology is used to resolve a real world
problem, can be excellent content for a website. They
are a useful resource that can promote your products
or services as well as develop your website as an authority
site. As white papers are read out of both interest
and necessity, they are a great way to hold visitor
interest, and can also help amass backlinks.
4. News Commentaries
Commenting on industry news is not only
a great way to make your website more present in your
industry or niche, but can also help your website rank
better; like most effective content, such commentaries
can hold visitor attention, particularly if your voice
lends interesting insight or thoughts to the discussion.
Insightful and intriguing commentary can also cause
visitors to return, further enhancing your website's
Including factual information about your
industry or niche results in great content. Facts can
be interesting and helpful, and may help optimize your
website's ranking in search engine results lists. Share
your knowledge routinely to develop your website's stance
as an authority site, maintain visitor interest, and
gain repeat visitors.
6. Exposure of Myths
Presenting and dispelling industry myths
can also make content that could result in a good article
or blog post. Such content is often intriguing, helping
your website hold visitor interest, and can develop
the authority of your site, capturing the attention
of other webmasters in your industry and therefore potentially
7. Historic Information
Detailing the history of an industry,
or the history of a well known brand or established
product, can also improve your site's ranking. Constructing
such a wealth of information heightens your website's
authority and can build backlinks through other webmasters
in your industry or niche.
8. Statistical Data
In addition to being a great, authoritative
addition to your website, statistical data and analytical
data that evaluates trends in an industry or niche can
be a great source of backlinks, and will often cause
visitors to return to your site when making decisions
pertinent to your industry.
9. Related Resources
Providing resources or information related
to your industry or niche is a great way to improve
your website's ranking. For example, if you sell baby
furntiture, a great way to attract prospective parents
and increase site traffic may be to create a baby name
generator script. This is a sure way to gain and hold
visitor interest, and can often result in many backlinks.
Remember that your goal should be to develop
relevant and quality content that is unique as often
as possible. The easiest way to build backlinks and
gain and hold attention is to develop novel content
that other related websites will want to link to. With
this principle in mind and our list of content types,
you will be sure to have content development success!
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
audio recording and editing software.
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