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How to Develop Content Worth Linking To

How to Develop Content Worth Linking To...
By Sharon Housley

All webmasters have heard the adage, "content is king". However, the struggle to discern what types of content to develop is one that webmasters have yet to conquer. If you are familiar with this dilemma, you should know that Google's latest algorithm changes cause Google to assess how visitors interact with a website. This data from a visitor's experience is now used in organic search ranking. Therefore, you must create content that visitors will not only click on, but that they will spend time reading and even return to. For content development success, develop content not only worth linking to, but worth spending time on!

If you're stuck as to what to write, here are 9 types of content that your visitors may enjoy:

1. Lists

People love lists, as they are memorable, are convenient to read, and can abound in useful information. Compiling relevant and important resources that relate to a website's theme will frequently grab the attention of other webmasters in the same niche. This often results in backlinks, which can help your website rank better. Lists are also an easier option for you; just about anything can be made easily into a list.

2. Tutorials

Tutorials that explain how a specific task is accomplished are very popular. While they can be time consuming to create, they are an excellent way to hold a visitor's interest and build backlinks. Tutorials have the added benefit of being a genuinely helpful resource that can educate prospective customers as to how to use your product or service.

3. White Papers

White papers, which explain how a specific product or technology is used to resolve a real world problem, can be excellent content for a website. They are a useful resource that can promote your products or services as well as develop your website as an authority site. As white papers are read out of both interest and necessity, they are a great way to hold visitor interest, and can also help amass backlinks.

4. News Commentaries

Commenting on industry news is not only a great way to make your website more present in your industry or niche, but can also help your website rank better; like most effective content, such commentaries can hold visitor attention, particularly if your voice lends interesting insight or thoughts to the discussion. Insightful and intriguing commentary can also cause visitors to return, further enhancing your website's ranking.

5. Facts

Including factual information about your industry or niche results in great content. Facts can be interesting and helpful, and may help optimize your website's ranking in search engine results lists. Share your knowledge routinely to develop your website's stance as an authority site, maintain visitor interest, and gain repeat visitors.

6. Exposure of Myths

Presenting and dispelling industry myths can also make content that could result in a good article or blog post. Such content is often intriguing, helping your website hold visitor interest, and can develop the authority of your site, capturing the attention of other webmasters in your industry and therefore potentially building backlinks.

7. Historic Information

Detailing the history of an industry, or the history of a well known brand or established product, can also improve your site's ranking. Constructing such a wealth of information heightens your website's authority and can build backlinks through other webmasters in your industry or niche.

8. Statistical Data

In addition to being a great, authoritative addition to your website, statistical data and analytical data that evaluates trends in an industry or niche can be a great source of backlinks, and will often cause visitors to return to your site when making decisions pertinent to your industry.

9. Related Resources

Providing resources or information related to your industry or niche is a great way to improve your website's ranking. For example, if you sell baby furntiture, a great way to attract prospective parents and increase site traffic may be to create a baby name generator script. This is a sure way to gain and hold visitor interest, and can often result in many backlinks.

Remember that your goal should be to develop relevant and quality content that is unique as often as possible. The easiest way to build backlinks and gain and hold attention is to develop novel content that other related websites will want to link to. With this principle in mind and our list of content types, you will be sure to have content development success!

About the Author:
Sharon Housley manages marketing for FeedForAll software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll audio recording and editing software.


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