Free Website Content
Top Ten Tips for Content Creation
By S. Housley
A website is more than just merging photos and graphics.
Webmasters must also integrate quality themed content
into their website. A sticky website is one that attracts
individuals and encourages them to return. Sticky websites
contains content that is related and of interest to
the prospective customers. A sticky site is a place
people will visit again and again. By creating an atmosphere
people like to revisit, will increase their exposure
to your product or service.
1. Top 10
Create a top 10 list of industry sites resources,
and products that are related to the website's theme.
The list should contain helpful resources or authority
sites that are respected and have genuine useful information.
Providing a credible top 10 will help web visitors and
showcase tenability of the website.
RSS Top 10 - http://www.rss-specifications.com/rss-top-10.htm
Top 10 Small Biz - http://www.small-business-software.net/top10-small-biz.htm
2. Product Comparisons
If you managed an industry website, consider creating
a product or service comparison guide. Use a grid to
illustrate the differences between the specific products
or services. The comparison guide will be of interest
to website visitors and contain unique aggregated data
to assist in the visitor's decision making.
Podcast Directory Comparison - http://www.podcasting-tools.com/podcasting-directory-comparison.htm
3. Consumer Reports
Product warnings, recalls or alerts are generally
issued by government agencies. The product alerts contain
a list of related products, and any critical information
related to that product. Consider syndicating the RSS
feed of products from a specific industry or sector,
displaying critical information will generate goodwill
with potential customers and demonstrate social-consciousness.
Overview of Toilets - http://www.terrylove.com/crtoilet.htm
4. Buyers Guides.
Creating a buyer's guide is especially useful in
the holiday season. A buyers guide or gift guide will
attract both advertisers and web surfers. You can create
a Buyers Guide using a web form, which effectively makes
the process easier to manage. You can take the the Buyers
Guide a step further, by making the guide interactive.
Ask website visitors questions and offer helpful suggestions,
based on their preferences. Analysis of product specifications,
features, reviews and comparisons can be provided as
part of an online buyers guide, important products or
services can be highlighted in the guide.
Active Buyers Guide - http://www.activebuyersguide.com/ABG/clients/ABG/home.jsp
Creating educational tutorials or demonstrations
about how a technology or service is effective in a
specific industry or sector, is not only useful but
it helps website visitors consider how they might further
use a product or service. Consider providing wizards,
tutorials or educational material that will assist in
educating users. Educational materials also distinguishes
the website publishers as knowledgeable in a specific
Tutorial - http://www.feedforall.com/podcasting-tutorial.htm
(downloadable power point)
Decipher those difficult to understand words, for
your website visitors. Despite sometimes being entrenched
in an industry, consumers often remain unaware of what
specific terminology means. Provide a clear, concise
glossary of terms related to a product or service. Educating
users about the lingo will help them better understand
a product or services benefit.
Medical Terminology - http://www.hospital-software.com/medical-dictionary-online.htm
Profile the history of an industry, event, or individual
related to the product or service that you are promoting.
The historical perspective will educate and attract
those who have an industry interest.
What is Shareware / History of Shareware - http://www.softwaremarketingresource.com/article25.html
8. Online Tool or Service.
Provide a online web tool or service. Webmasters
or search engine marketers may provide a free website
critique or a free tool related to the product or service
they are marketing in order to attract web traffic.
The tool or free service will act as a lost leader bringing
web visitors to their website for an indefinite amount
Button Maker - http://www.feedforall.com/public/rss-graphic-tool.htm
9. Interviews or Success Stories
Generate content by interviewing industry professionals.
Not only are interviews interesting to website visitors,
but also webmasters might find a number of interviewees
provide links back to the interview from related industry
Software Success Stories and Interviews - http://www.softwaremarketingresource.com/software-success.htm
10. Interactive Content.
Content that is interactive will not only generate
buzz, it will draw in website visitors. One of the first
examples of interactive content, the Subservient chicken,
generated not only buzz, but a good amount of traffic
for Burger King. Marketers have adapted interactive
content allowing webmasters to cater content based on
web visitors choices or behavior.
Subservient Chicken - http://www.subservientchicken.com/
My Virtual Model - http://www.mvm.com/en/go_shopping.htm
(select clothes to be modeled)
Creative content building techniques can
draw interested website visitors. Create timeless, unique
content and watch your webtraffic and visitors grow.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds
and podcasts. In addition Sharon manages marketing for
a wireless text messaging software company.
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