Free WebSite Content - Collection of Marketing, Business and Related Articles Available for Publication.

Businesses Going Green

Wed, 1 Jul 2009 09:00:00 -0400

A business that makes the decision to be environmentally-conscious will often promote goodwill among potential customers, while making the world a better place for future generations. Many businesses hesitate to adopt green practices because they fear it will hurt their bottom line and negatively impact profits. But many eco-conscious businesses discover that they can actually save money and bring in new customers who specifically patronize companies that actively make an effort to be environmentally friendly. Many customers may even be willing to pay a bit more for a product or service from a company that is green.

Businesses Going Green

Create Powerful PowerPoint Presentations

Wed, 24 Jun 2009 09:00:00 -0400

Presentations are an integral and important part of any business. Whether designed for training purposes, introducing new products, or discussing corporate hierarchy, PowerPoint presentations serve a valuable purpose in both the business world and in the educational fields. In order to maximize a presentation's impact, it needs to be polished and well executed. The following tips can aid you in taking your PowerPoint presentation to the next level.

Create Powerful PowerPoint Presentations

Tips for Public Speaking and Presenting

Thu, 18 Jun 2009 09:00:00 -0400

Presentations can be a great way to attract new business, simply by making yourself more well-known. However, nerves can often get in the way of entrepreneurs who want to use speaking opportunities to develop their business. Follow these steps to overcome nerves and make a powerful presentation during your public speaking engagement...

Tips for Public Speaking and Presenting

Time Management Tips

Wed, 10 Jun 2009 09:00:00 -0400

Keep in mind that not every day is going to be as productive as you would hope. Unexpected things always come up, and no matter how hard you try, your expectations just might not be realistic. Do not become discouraged. Instead, simply stay focused and make an effort to increase your productivity the next day.

Time Management Tips

Kinds of Podcasting Content

Tue, 21 Apr 2009 09:00:00 -0400

Podcasting content comes in a wide variety of shapes and sizes. Businesses are finding many different and creative ways of incorporating podcasts into their business strategies and marketing plans.

Here are just some of the various types of content that businesses are turning into podcasts...

Kinds of Podcasting Content

Create RSS | Make RSS Feeds

Thu, 16 Apr 2009 09:00:00 -0400

It is no longer necessary to manually create an RSS feed. There are a number of WYSIWYG software applications available, which simplify the creation of an RSS feed. This means that webmasters do not really need to understand the code and details of the RSS Specification in order to create an RSS feed. One such product is FeedForAll, which allows you to easily create, edit, and publish RSS feeds.

Create RSS | Make RSS Feeds

ABCs of Web 2.0

Wed, 1 Apr 2009 09:00:00 -0400

Web 2.0 is a perceived transition of the Web to web-based applications. Web 2.0 is the next generation of technology solutions where interactive content is the norm.

There is no agreement on exactly what Web 2.0 means. Depending on who you are speaking with, you may receive different explanations. At it's heart, Web 2.0 is about the maturity of the Web. While many refer to Web 2.0 as companies that employ powerful web technologies, the key components of Web 2.0 are said to include: the Web as a platform, collaboration, and syndication.

ABCs of Web 2.0

Webmaster Tool Box

Wed, 18 Mar 2009 09:00:00 -0400

Here is a collection of what we consider must have tools for webmasters. These tools will benefit any webmaster, both novices and experts alike. Arm yourself with these tools in order to achieve a more professional online presence.

Webmaster Tool Box

Social Media Primer

Tue, 10 Mar 2009 09:00:00 -0400

What Exactly is Podcasting

Tue, 10 Mar 2009 09:00:00 -0400

The meaning of podcasting has since expanded, and now refers to RSS feeds that contain all types of media, including audio and video, in the items enclosure field. For the non-technical folks, podcasting is simply a means of syndicating and distributing rich-media files via the Internet. The content contained in a podcast can vary significantly, from a song, to a educational lecture, to a political debate, to just about anything else. One great thing about podcasting is the wide variety of content formats it can contain. And unlike radio or television broadcasts, the recipient can listen or view at their leisure, choosing for themselves when and where they wish to listen or view a podcast.

What Exactly is Podcasting

Unusual Items that May Impact Search Ranking

Mon, 9 Feb 2009 09:00:00 -0500

You may not realize the impact the following items have on your search engine ranking but they are worth considering when developing a plan for your website. While Google provides a whole host of great tools, their motivation may be more selfish than you believe. Google uses the information they gather in these tools to make determinations about websites. The information they gather may impact the ranking of your website in organic searches for important keyword phrases.

Unusual Items that May Impact Search Engine Ranking

Brand Building is a Journey

Tue, 3 Feb 2009 09:00:00 -0500

Brand building is indeed a journey. Branding is all about how your product or service is perceived by customers and potential customers. A brand marketer attempts to manipulate brand awareness by associating traits they would like consumers to associate with the brand.

Building a brand has everything to do with capturing the hearts and minds of consumers. Building a brand is much more than just promoting an image. A brand incorporates and conveys the values and traits that a company wants associated with their product or service. It sounds like building a brand is a simple task, but the marketers must do more than just create a brand image. The magnitude of branding encompasses all aspects of a product. With this in mind, we've put together a guide for marketers on the journey of brand building...

Brand Building is a Journey

Monitor Jobs Using RSS Feeds

Mon, 2 Feb 2009 09:00:00 -0500

In addition to actually seeking a job, there are also other valid reasons to monitor the job market. Perhaps you are satisfied in your current position, but just want to keep an eye on new positions in a specific sector. Perhaps you are just curious to know what the wages are for similar positions. The job market can be monitored quite easily using RSS feeds.

Monitor Jobs using RSS Feeds

Podcasting Ideas

Tue, 20 Jan 2009 09:00:00 -0500

You should not have to look far to find content or new ideas for your podcast show. Look to your daily sources to find fodder and ideas for new podcasting segments.

1. News
Both online and offline sources, from the Associated Press to CNN, contain a deluge of news item each day. Scan headlines on a regular basis to see what catches your eye. In addition, explore your niche market to find any industry-specific news portals that may warrant monitoring.

Where do you find Podcasting Content?

Search Engine Optimization Resolutions

Mon, 5 Jan 2009 09:00:00 -0500

Search engine optimization is a process, one that must always be revisited and adapted as search algorithms are changed by the search engines. Because SEO is a constant process, it is often pushed to the bottom of the "to do list" of marketers. Be that as it may, resolve not to ignore search engine optimization as it cycles its way through your task list. Give search engine optimization the attention that it deserves.

SEO Resolutions

Reflections for 2008 and Predictions for 2009

Tue, 30 Dec 2008 09:00:00 -0500

2008 was a year filled with great triumphs and a year scarred by deep sorrow. What 2008 was not, was a peaceful year, and whether the world is a better place, for having endured is unclear.

Russia's invasion of Georgia has chilled Russia's relations with the West, a resurgence of the Cold War may be on the horizon. The Tibetan monk's protests being crushed in the streets demonstrate that freedom of speech, is not a God given right for all. The continued unrest in Middle East is no longer news, but simply part of daily life in the region.

Close calls with Hurricane Gustav in New Orleans and the water lapping at the edge of overburdened levies caused concern that the lessons of Katrina have still not yet been fully learned. The heartbreaking destruction of Hurricane Ike in Galveston and the Texas coast shows that while the US has made progress, she is still no match for mother nature. Nature's wrath still wields a heavy hand. As horrific as the despair in Galveston, it paled in comparison to the cyclone that hit Burma/Mynamar, taking the lives of more than 100,000 people in the region. China, widely thought to be a rising world power, was no match for the 8.0 earthquake that collapsed buildings like tinker toys.

Through leadership change, we often see policy change. Unfortunately Fidel Castro's retirement in 2008 did nothing to free Cuba from the constrains of dictatorship with Raul Castro stepping into the leadership role on the tiny island.

Early on in 2008, the Hollywood writers strike in 2008 showed that American can in fact live without television. Regardless of the break from television, technology certainly played a role in the 2008 elections.

Reflections on 2008 and Predictions for 2009

What is Hot and What is Not for 2009

Mon, 29 Dec 2008 10:00:00 -0500

The following items are our predictions of what will be hot in 2009!

What is Hot, What is Not for 2009

Offline Advertising

Tue, 9 Dec 2008 09:00:00 -0500

Internet marketing has become so successful that many web marketers neglect other marketing opportunities. Offline channels can boost your online traffic and business. Used effectively, traditional advertising vehicles remind customers to visit your site. Even better, promoting your website offline can drive new clientele to your web business.

Offline Advertising

Good Things to Social Bookmark

Wed, 19 Nov 2008 09:00:00 -0500

It can be tricky to predict what content will perform well on social bookmarking websites. The interests of our democratic populace are widespread and constantly changing. Webpages, podcasts, and images which are deemed more newsworthy, humorous, or intriguing often steal the spotlight. Knowing how to present content on social bookmarking websites can help internet marketers stand out.

Good Things to Social Bookmark

Effective Podcasts

Tue, 4 Nov 2008 09:00:00 -0500

Many people assume that podcasting is all about audio and fail to acknowledge the writing behind the show. Skilled communicators understand the type of planning required in order to pull off a clean final product. The most memorable and effective podcasts are always well planned. Some of the best podcast shows use a script and follow a structured format. The preparation that occurs behind the scenes is similar to what would take place for a radio show.

Effective Podcasts

ABCs of Search Engine Optimization

Tue, 28 Oct 2008 09:00:00 -0400

Follow the ABCs of search engine optimization .

When Requesting Web Links

Wed, 8 Oct 2008 09:00:00 -0400

Link building is an important aspect of search engine optimization. Search engines view a link as a vote of confidence in a website or webpage. The more links from related sources the greater the webpages importance.

When requesting links, use an email template that can be easily customized for specific requests. To locate prospective link partners, search Google or Yahoo for related keywords or phrases.

When Requesting Links

Logo Concepts

Tue, 23 Sep 2008 09:00:00 -0400

A logo concept is more than just an affinity for a specific character. Logos represent a companys brand, and as a result, serious thought and consideration should be put into your logo. Before hand be sure to consider, how the logo will represent your organization and consider the thoughts that will be associated with specific images that you consider for your logo. Does the logo embody traits that can or should be associated with your business? If your company is global, will the image transcend borders or will some of your customers find the image offensive and distasteful?

Logo Concepts

The Ins and Outs of a Stock Photography

Tue, 16 Sep 2008 09:00:00 -0400

Marketers who struggle finding photos for their promotional materials can no utilize the microstock photo websites for instant images.

There are a number of options available to webmasters and publishers in need of images for web content, marketing campaigns, or packaging. Regardless of the website selected, be sure to read the agreement and licensing terms carefully to ensure that you are adhering to the guidelines.

Royalty Free Stock Photography Quiz

Best Search Marketing Blogs

Wed, 27 Aug 2008 09:00:00 -0400

Attempting to stay current on the latest search engine algorithm changes or search optimization tactics can be overwhelming for webmasters attempting to juggle it all. With this in mind, we have put together a list of the industry's best Search Marketing blogs. These blogs are current and discuss important issues related to search engine optimization and search marketing.

Best Search Marketing Blogs

Directory Submissions that Matter

Tue, 5 Aug 2008 09:00:00 -0400

Links from different directories have different values. A webmasters time is limited, and most webmasters want to get the biggest bang for their bucks. So where should they start when it comes to directory submissions? Search engines assign value to links from the various directories differently, so how do you spend your time where it matters most?

Directory Submissions that Matter

Staying Ahead of the Competition

Wed, 16 Jul 2008 09:00:00 -0400

Staying ahead of the competition can be an on-going struggle. While it is not healthy for a company to focus too much time and attention on the competition, it is important to stay abreast of what your competition is doing. When evaluating the competition, assess the industry giants and companies closest to your space. But be sure that you don't exclude the small companies in your assessments. Sometimes a small competitor can have innovative ideas or marketing concepts, but may lack the capital to really benefit from the concept. This may present you with an opportunity.

Staying Ahead of the Competition

Business Mistakes to Avoid

Mon, 7 Jul 2008 09:00:00 -0400

Small businesses and entrepreneurs often repeat the same mistakes. If you are an entrepreneur, the following is a list of critical mistakes to avoid in your new venture:

1. Promising The World
Entrepreneurs will commonly make bold promises that are often impossible to actually deliver. It is important that you stay grounded in reality, and only agree to things that you know you can actually deliver.

Business Mistakes to Avoid

Where to Find the Deal of the Day Websites?

Mon, 30 Jun 2008 09:00:00 -0400

With the economy in a questionable state, everyone is looking for a good deal. Savvy business owners have jumped at the opportunity to carve out a niche for themselves in the struggling economy. Coupon and Deal-Of-The-Day websites have become extremely popular. Everyone is getting into the action, from large conglomerate websites to small specialty shops, and many now have some sort of Deal-Of-The-Day special where an item is offered at a significant discount for a specified and limited period of time. While the Deal-Of-The-Day websites were originally designed to capture impulse purchasers, many financially-conscious penny-pinching shoppers are now monitoring these sites regularly, in search of good deals on products they might need.

Everybody loves a bargain! Where should you look for a bargain?

Deal of the Day Websites - Where Do You Find the Best Deals?

We had an immediate need and found software on Software Deal of the Day at 50% off!

Why Use Web Templates?

Wed, 25 Jun 2008 09:00:00 -0400

Web templates expedite the process of setting up a new website. The idea behind a web template is that it will save time with the creative design and layout process.

In the business world, time is money; hence, using templates can save money. It can be a challenge to find a web designer for hire, and quite often the designers schedule will not always mesh with the needs of a small business. Time rarely controls a web graphic designer. Artists are, well, artistic, and don't necessarily work by the clock. Instead, they work when inspiration strikes, which can be problematic when there are deadlines to meet. Templates are ready-made, and can be easily edited, allowing you to instantly create a website.

Why Use Web Templates?

Take Website Usability to the Next Level

Tue, 17 Jun 2008 09:00:00 -0400

Website usability is more than just a good navigational structure. A large number of people have visual or hearing disabilities, so you should design your website in ways that allow those with either minor or significant impairments to view and navigate your web content. The following tips will help expand your website's usability so that all users, regardless of their sensory perception and abilities, are able to take advantage of your web content...

Take Website Usability to the Next Level

Reaping the Podcast Rewards

Wed, 14 May 2008 09:00:00 -0400

Podcasting is a viable and interesting new method of communication. Use podcasting to boost your company to the forefront of your industry. Leveraging this powerful communication tool will give you a leg up on the competition.

Reaping the Podcast Rewards

A Perfect Link

Tue, 13 May 2008 09:00:00 -0400

Webmasters are given the advice that they must attract links, but the key is not just to attract links... they need to attract good links. But what is the perfect link? The search for the perfect link need not be a quest in vain. Consider the following when attempting to attract links...

A Perfect Link

Gaining in Google

Tue, 29 Apr 2008 09:00:00 -0400

Google tends to not rank new domains. In an effort to deter spammers from generating new websites, Google has implemented filters for new websites, which means that it can be a challenge for a new website to rank in Googles organic search results until they are deemed trustworthy.

Gaining in Google

Choose a Domain

Tue, 22 Apr 2008 09:00:00 -0400

Choosing a domain is one of the first steps in establishing an online presence. Changing a domain after-the-fact can be time consuming, and can be harmful to search engine ranking, so it is best to get it right the first time around. Follow these simple steps to select a domain name that will represent your online brand...

Choose A Domain

Made for AdSense Websites

Tue, 15 Apr 2008 09:00:00 -0400

There is nothing wrong with profiting from a website -- commercialization on the web is big business. But there needs to be value that distinguishes a website from its competitors. Content should be designed for website visitors, not for advertisements or search engines. Ultimately, the long-term profitability of a the website will rely on the value of the content contained in the website. If the content lacks value, the website will likely be profitable for only a short amount of time.

Made for AdSense Websites

Blog Posts that Get Attention

Tue, 8 Apr 2008 09:00:00 -0400

Blogs are now a dime a dozen, and bloggers need to make their blog posts stand out. Developing a blog following is not as easy as it once was. Learn how to write blog posts that attract readers and retain their attention. Follow these guidelines to cultivate readers...

Blog Posts that Get Attention

Avoid Duplicate Content Penalties in the Search Engines

Thu, 3 Apr 2008 09:00:00 -0500

Large search engines attempt to filter their search results by removing any results that duplicate the content of other search results. Such filtering is referred to as duplicate content penalty.

It is important to understand and identify what duplicate content actually is. Duplicate content is generally defined as substantive blocks of text that are copied from one site to another. Some webmasters try to use duplicated content in an attempt to manipulate and influence search engine rankings. The search community still occasionally debates the legitimacy and existence of duplicate content filters, but whether they exist today, or will exist tomorrow, is really irrelevant. Most webmasters have simply accepted the fact that the duplicate content penalty is currently enforced by at least some of the major search engines.

Avoid Duplicate Content Penalties

Performing Better Searches

Tue, 1 Apr 2008 09:00:00 -0500

Performing and perfecting search engine results can save web surfers lots of time and energy. Understanding the nuances of searching allows researchers to immediately drill down and locate the information they are seeking, without having to wade through a myriad of irrelevant search results in the process. The increasing complexity of search engines has made understanding search engines a necessity for those who spend any amount of time online. The following search tips are standards that will work in most of the major search engines.

Performing Better Searches

10 Podcasting Tips

Wed, 26 Mar 2008 09:00:00 -0500

What defines a good podcast? Make no mistake -- there is a difference between a good podcast and a not-so-good podcast. A high-caliber podcast is much more than just decent content. The sound quality, and the way a podcast is recorded, will impact the value of the podcast as well. Podcast structure and pre-planning are also important; do not skimp on the production, as it too can make or break a podcast.

Podcast production takes effort, but anything worth doing is worth doing right. Use these tips to help produce a quality podcast that will be distinguished above other related podcasts...

10 Podcasting Tips

How is Your Business Different

Tue, 25 Mar 2008 09:00:00 -0500

Creating a marketing and business plan for a small business can at times seem like an overwhelming task for a new business owner. Yet, it need not be. A business plan is simply a formal statement that contains a set of business goals; and a marketing plan outlines the necessary actions which the business needs to take in order to achieve its marketing objectives.

How is Your Business Different

Real Estate Video Podcast

Mon, 10 Mar 2008 09:00:00 -0500

Let the home shine by using technology to help market the property. Present the home in the best possible light, and through a variety of channels, and watch sales soar.

Tips for Realty Video Podcasts

Website Sales Purpose

Tue, 26 Feb 2008 09:00:00 -0500

When designing a website, it is important that webmasters ask some general questions before they begin the design process...

Website Sales Purpose

Web Log Analysis

Tue, 19 Feb 2008 09:00:00 -0500

Everyone who understands Internet Marketing will tell you to analyze your web logs... but what does that really mean? What particular things should you pay attention to when analyzing your web logs?

Web Log Analysis

Avoid These Common Web Mistakes

Tue, 12 Feb 2008 09:00:00 -0500

Webmasters need to avoid making these common web design mistakes. Website visitors who have a pleasant experience on a website are more likely to trust the website, and as such they are more likely to purchase products from that website. Use the following guide to avoid some of the more common web design mistakes...

Avoid These Common Web Mistakes

Research, Optimize, Monitor and Maintain

Tue, 5 Feb 2008 09:00:00 -0500

The formula for webmasters looking for success with the search engines is ROMM (Research, Optimize, Monitor, and Maintain). Here are some helpful tips and details about each portion of the ROMM concept...

Research, Optimize, Monitor and Maintain

Web Design Questions and Answers

Tue, 29 Jan 2008 09:00:00 -0500

How much do you know about web design? Take this web design quiz to find out how much you know about web design...

Web Design Questions and Answers

RSS Feed Etiquette

Thu, 24 Jan 2008 09:00:00 -0500

We felt it would be helpful to provide general guidelines for those constructing an RSS 2.0 feed. In general, the following are guidelines for constructing an RSS feed. It is good to get into the habit of validating the RSS feed, either with software, or with an online validator.

RSS Feed Etiquette

HTML Web Templates

Tue, 15 Jan 2008 09:00:00 -0500

HTML website templates can significantly ease the burden of designing and creating websites by providing webmasters with a ready-made web layout, structure, basic graphics, and color scheme. Templates can generally be edited and customized with any HTML editor. The biggest advantage for webmasters using ready-made templates is the amount of time that can be saved. There are a number of websites that provide ready-made HTML templates. We have compiled a list of some popular sites to make the search process easier.

HTML Web Templates

Internet Marketing Resolutions

Tue, 8 Jan 2008 09:00:00 -0500

Starting a New Year is all about self-reflecting. Most individuals celebrate the incoming year by looking back, determining what goals were met and what goals fell short. Most who have made past resolutions then look forward and resolve to do better in the coming year.

Like any Internet marketer, I have a long laundry list of things that I intend to get to... invariably each year the list grows longer, and rarely do I make any significant headway on new projects, ideas, or marketing techniques. I resolve for that to change in 2008! I have compiled a list of Internet Marketing resolutions for the coming year. If your list is already too long, consider saving time and using the list below.

Internet Marketing Resolutions

What is Hot and What is Not in Technology for 2008

Tue, 1 Jan 2008 09:00:00 -0500

Top 10 Winners Predicted for 2008
After looking into my crystal ball, I have made a cluster of predictions about what will be hot, and what will be not so hot in technology for 2008.

1. Video
YouTube has not shown any signs of slowing down. With the increasing popularity of portability and the increase of video-viewing technology, the growth of video is unlikely to slow down.

2. Healthy
Healthy is in. It is not only fashionable, but now cool to be healthy. Maybe this will help counter the rise in obesity in the US. Even those who give in to their cravings and indulge agree that it is cool to be healthy. Organic foods are at an all time high with an increase of roughly 20% per year in the US! This may also be a top New Year Resolution.

3. Long Tail
The Long Tail is still hot. Small businesses and big business are all attempting to capture the famed long tail.

4. Buy USA
Buying USA is in. The falling dollar has made US products more competitive in foreign markets. Moreover, the quality issues that came to light in 2007 (lead in various Chinese products) have made US consumers more conscious about buying US manufactured products.

What is Hot and What is Not in Technology for 2008

2007 Reflections, 2008 Predictions

Mon, 31 Dec 2007 09:00:00 -0500

The lens through which viewers receive their news has changed. The images of struggle are no longer frozen in time; technology has helped preserve and personalize these conflicts by producing moving tributes to the conflicts of humankind.

The strife and internal conflicts that marred the globe in 2006 continued into 2007: Mynamar (Burma), Palestine and Lebanon all continue to struggle with internal conflicts in their borders. The differences between 2006 and 2007 are not obvious; however, under close examination, it is evident that several external struggles have been transformed into internal conflicts. In 2006, many countries attempted to influence their neighbors. This was evident with Iran attempting to influence the turmoil in Iraq, and Syria attempting to control Lebanon. Both struggles have evolved into internal personal conflicts in 2007.

2007 Reflections, 2008 Predictions

Create Professional RSS Feeds

Wed, 5 Dec 2007 09:00:00 -0500

More and more companies are using RSS as a means to communicate, so having an RSS feed that is professional and well polished will help differentiate your company from your competition. What makes an RSS feed professional? Follow these simple steps to polish your RSS feed and take it to the next level...

Create Professional RSS Feeds

Reputation Management

Tue, 4 Dec 2007 09:00:00 -0500

None of us enjoy having our name, our company, or our product smeared and sullied online. Online libel is difficult, if not impossible, to prosecute. Learn to use the tools within your grasp to manage your reputation and minimize the impact of any defamatory comments.

Reputation Management

Free Web Marketing Tips

Tue, 13 Nov 2007 09:00:00 -0500

Not all web marketing needs to cost money. Aside from website submissions, there are a number of things that web marketers can do that are free, though they may be rather time-consuming. Other marketing tactics are relatively inexpensive, and are often well worth the investment.

Follow these basic steps to market your website and business.

Free Web Marketing Tips

Business Card Tips

Thu, 1 Nov 2007 09:00:00 -0500

Networking is an invaluable opportunity, and one that should not be wasted. In order to maximize networking, it is strongly suggested that all business professionals carry business cards. The business cards can be exchanged during introductions, both as a convenience and as a memory aid. In other words, business cards allow networkers to further the relationship through future contact.

Business cards may include one or more aspects of striking visual design, but should also contain important contact information. Use this guide to make the most of your business cards:

Business Card Tips

Real Estate and RSS Feeds

Thu, 25 Oct 2007 09:00:00 -0400

RSS feeds are becoming an essential tool for Realtors, who are struggling in a declining market. Real estate offices that adopt technology as a marketing tool will remain one step ahead of their competition.

Realtors use RSS to Expand Their Reach

The Internets Influence on Politics

Mon, 22 Oct 2007 09:00:00 -0400

Can, and will, the next generation of politicians exploit the communication mediums available to them? Will the new communication mediums have the power to influence public opinion? Will politicians be the victims of technology, or will they use it to their benefit? Will one party benefit from the use of the technology more than another?

The Internets Influence on Politics

Basic Color Theory

Tue, 2 Oct 2007 09:00:00 -0400

The first box of crayons you ever got probably had the basic eight: black, white, red, yellow, blue, purple, brown and orange. And at that time, this was all you needed—every shade in the world fit into one of these categories. And then you discovered pink and you had to get the new box with sixteen colors. Your palette expanded. Gray, peach, silver…before long, you asked for the big one. The mother of all crayons. The 64 count set with the sharpener on the box. Surely now you had them all; every color was in your grasp.

Color is an important form of nonverbal communication. From the clothes we wear to the food we eat, color influences our choices. Our perception of the world is affected by color. Likewise, the way the world perceives us is also affected by color. In fact, color, many times, is the most significant feature of an item. Designers, therefore, cannot afford to treat color lightly.

Basic Color Theory

Social Bookmarking Quiz

Tue, 25 Sep 2007 09:00:00 -0400

Take this Social Bookmarking Quiz and determine how much you know about the collective voice!

Social Bookmarking Quiz

Technology and Politics

Tue, 18 Sep 2007 09:00:00 -0400

Maybe as candidates are forced back to earth and voters gain a stake in the process, America will become the voice of the unschooled as well as the educated, the poor as well as the rich, men and women of all ages and every race. After all, isn’t that what democracy is supposed to be?

Technology and Politics

What Makes a Good Logo?

Mon, 10 Sep 2007 09:47:08 -0400

What is a logo?
A logo is a design, graphical representation, image or symbol that represents a business or organization. Logos were initially used to distinguish and differentiate products, the logos assisted purchasers in finding the product they prefer or have come to trust (or not trust). When product selections were limited and items were marked with a logo which a consumer was familiar they would naturally assume a certain level of quality or value, even if they had not previously used that specific product from that vendor. Now many companies not only have a corporate logo, but they have a logo to represent each of their products or product lines.

The company or product logo typically appears on all printed media or websites that are associated with the company or product. The logo appears in all marketing material and media.

What Makes a Good Logo

Listen to Your Customers

Tue, 28 Aug 2007 09:00:00 -0400

Mastering the art of managing customer complaints can seem like a thankless job, but keep in mind that for every customer that shares their worries, concerns or complaints, there are likely more that did not express their dissatisfaction, and instead simply moved on to a competitor. Customer complaints can, and should be treated as opportunities.

Customers that are willing to communicate can help provide information on how your product or service is being used in a specific market segment. Complaints give you the opportunity to see how your company is falling short of customer expectations.

Listen to Your Customers

Blog Tips for SEO

Wed, 15 Aug 2007 09:00:00 -0400

Blogs are the current rage, and many webmasters have blogs but fail to use their blog to its full potential. Blogs provide a steady stream of fresh content, and if this content is written and managed properly, blogs have the ability to increase a website's ranking in the search engines.

Blog Tips for SEO

Common Errors that Kill Search Engine Ranking

Tue, 7 Aug 2007 09:00:00 -0400

Tricking the search engines just does not work. The search engines do not look kindly upon webmasters who attempt to deceive the search engines about the content contained on a webpage.

1. Cloaking
Cloaking a website is a stealth technique used to provide a copy of a web page to search engines while providing an alternate copy to website visitors. The website copy provided to the search engine is optimized and not always reflective of the real content contained on the webpage.

Common Errors that Kill Search Engine Ranking

Getting Press Coverage

Wed, 1 Aug 2007 09:00:00 -0400

Press exposure can significantly impact a small businesses success. Press releases are not just for big businesses; many small businesses find press releases to be an inexpensive way to gain exposure and attention. It is not uncommon for reporters from magazines, newspapers or blogs to scan press releases as a means to locate content.

Getting Press Coverage

Financial Companies are Embracing RSS

Tue, 24 Jul 2007 09:00:00 -0400

Financial institutions are reaching out to clients using RSS feeds. While banks and financial institutions are usually slow to adopt new technology, that is not the case with RSS adoption. More and more professionals are using RSS in innovative ways, to stay ahead of their competition.

Financial Companies are Embracing RSS

Keep Your Website Search Friendly

Thu, 19 Jul 2007 09:00:00 -0400

So you have a fantastic website but no one ever visits. You may ask? Why? Your website should be designed with search engines in mind. Too many web designers are graphic artists that excel at image manipulation, but lack a basic understanding of search engine optimization. Web design and search engine optimization (SEO) should not be mutually exclusive. Webmasters should have a clear understanding of both design techniques and how the search engines work.

Keep Your Website Search Friendly

Royalty Free Stock Photography for Websites

Mon, 9 Jul 2007 09:00:00 -0400

Stock photography websites contain thousands of existing photographs that can be licensed for specific uses. A customer who uses stock photography instead of hiring a photographer can save time, effort and money. Typically publishers can either purchase exclusive rights to a single image or they can purchase a subscription of sorts. The subscriptions allow publishers to download a limited number of photos over a specified period of time.

Stock photo websites allow webmasters, marketers and publishers to locate pictures for their marketing and promotional materials without the hassle of organizing a photo shoot. With copyright laws businesses must be very careful in using unlicensed photos.

There are also risks to using free photographs. Many of the free websites contain collaborative works from multiple photographers and artists. While the websites attempt to monitor the images in their collections in violation of copyright laws, there are no guarantees. If you opt to use photographs or images from a free portal, it is important to keep this in mind.

Royalty Free Stock Photography

Legal Uses of RSS Feeds

Mon, 2 Jul 2007 09:00:00 -0400

Lawyers have never been known as a technical bunch, but more and more often you see a lawyer with a palm pilot making appointments and a blackberry for those urgent messages. Electronic gadgets are now common in the courthouses across the US. Lawyers have increased productivity by utilizing technology so it should come as no surprise that lawyers are using RSS feeds as a means to grow and manage their practices.

Legal Uses of RSS

Copyrights and Trademarks

Tue, 12 Jun 2007 09:00:00 -0400

Copyright is a type of intellectual property. A copyright is a set of exclusive rights granted by the government for a limited time to protect the particular form, way or manner in which an idea or information is expressed. Copyright is the legal protection given to artists or producers of creative work which protects them against unauthorized copying of their work.

Copyrights and Trademarks

How Unique is Your Business?

Tue, 5 Jun 2007 09:00:00 -0400

All business owners like to believe that their business is in someway unique or unlike any other business. At its core though, how different are small businesses really? Nearly all small businesses struggle with relatively similar issues. Most owners wear multiple hats and have had to become jack of all trades in order to succeed and survive in the business world. While it is important to recognize the differences between various small businesses it is equally important to recognize the similarities.

Small businesses often struggle with the same issues, and while its important to establish your own policies, do not be afraid to talk to and learn from other small business owners.

How Unique is Your Business?

RSS and Academics

Wed, 30 May 2007 09:00:00 -0400

Academia has embraced RSS as a means to educate, but scrutinizing how educational institutions are using RSS feeds in their daily routines show RSS is utilized can vary across different industries.

RSS and Academics

Why Musicians Should Podcast

Mon, 21 May 2007 09:00:00 -0400

Independent artists have a unique opportunity available to them. Podcasting is a fairly new medium that has far reaching distribution opportunities. Independent artists were once restricted by geography, playing at local clubs to increase their base. Podcasting has no borders.

Producing a podcast can mean the difference between success and failure for an independent artist.

Why Musicians Should Podcast

Podcasting and Education

Tue, 15 May 2007 09:00:00 -0400

Schools all over the country have flocked to podcasting as a new medium to assist the teaching profession. Professors are using podcasts to instruct students and get their messages out. Podcasting is not restricted to one educational sector, professors at prestigest colleges from Bentley to Purdue have flocked to this medium.

Podcasting and Education

Where to Find Stock Photos for Web Design

Tue, 8 May 2007 09:00:00 -0400

Professional photographs in a website give the website a professional look. Many webmasters do not realize that photographs are copy written and in many cases illegal to use a photograph or image that you find on the web without properly licensing it.

Most webmasters do not have time to go out and photograph all of the subjects they wish to include in a website. Webmasters are best off using royalty free photographs. Royalty free photographs are generally purchased and there is no recurring fee for the use of the photograph. The purchaser may use the image(s) as often as required within the license terms and conditions without paying for the use of the image each time the image is used. Fortunately there are a number of stock photography websites where webmasters can purchase a single photograph for a fixed fee, or they can purchase a stock photo subscription, that allows for the subscriber to download multiple photographs.

Stock Photographs for Web Design

Podcast Interviews

Wed, 2 May 2007 09:00:00 -0400

Conducting a successful podcast interview can be a tricky proposition for a podcaster starting out. Once you have determined individuals that will appeal to your target audience contact potential interviewees and arrange a time to conduct the interview. Following this guide will insure that the interview goes off without a hitch.

Podcast Interviews

Locating Podcast Music

Tue, 24 Apr 2007 09:00:00 -0400

Adding music and sound effects to a podcast does not need to be difficult. There are a number of podsafe music directories that allow for podcasters to locate theme music or sound effects to enhance their podcast. This new industry understands the complexity of licensing professional music and the majority of these repositiories provide royalty free music clips for podcasters to use in their shows. Music and show sound effects give show a professional edge and really make it difficult for listeners to discern the difference between a hobby and a studio broadcast.

How to Locate Music for Podcasts

Building an Image with a Logo

Tue, 3 Apr 2007 09:00:00 -0400

Image matters by using an eye catching logo you will retain your website visitor's interest and instill confidence that you are a professional organization.

Building an Image with a Logo

Make Your Podcast Standout

Tue, 27 Mar 2007 09:00:00 -0500

Podcasts are relatively inexpensive to create, as a result, and the quality in published podcasts is extremely diverse. Corporate podcasts can be very polished audio productions while hobbyiest experimenting with podcasts may have dogs barking and childrens screaming in the background.

Make Your Podcast Standout

Monetizing Podcasts

Mon, 19 Mar 2007 09:00:00 -0500

Podcasts started out as fun ways for ambitious garage DJs, independent musicians and talk show hosts, who had not ventured into radio broadcasting as a way to show their stuff and make a name for themselves. What started as a hobby for many, has turned into a lucrative profession for some.

Monetizing Podcasts

Please Your Subscribers

Wed, 14 Mar 2007 09:00:00 -0500

You have an RSS feed and you have worked hard to get the word out. According to your logs you have subscribers! Now the hard part: how to retain the subscribers to your RSS feed. Follow these simple steps to insure that your subscriber base will grow.

Please Your Subscribers

Podcasting Do's and Don'ts

Tue, 6 Mar 2007 09:00:00 -0500

Consider following these simple podcasting tips to get the most from your podcast and make it stand out from other podcasts in the crowd.

DO
1. Make it Professional
Regardless of whether you are podcasting from your garage or a corporate boardroom there is no reason that your podcast cannot have a professional sound and feel. Use software to edit the audio file and filter background noise. Listeners will not tolerate poor audio quality. With the wide range of relatively inexpensive software and hardware available there is no reason you can not provide good quality audio podcast.

10 Podcasting Do's and Don'ts

Podcast Recording Tips

Thu, 1 Mar 2007 09:00:00 -0500

Before you begin podcasting develop a plan and a format for your show. Determine the focus of your podcast and what types of guests you would like to interview. Time spent planning your show will contribute to it's success.

Podcast Recording Tips

Find Niche Feeds

Wed, 14 Feb 2007 09:00:00 -0500

Vertical search and niche directories are becoming authority sites in a crowded online world. These niche directories will help individuals in specific industries locate topics essential to their industries.

Find Niche Feeds

A Quiz: Test Your Podcasting Smarts

Mon, 5 Feb 2007 09:00:00 -0500

How much do you know about podcasting? Take the podcast quiz and test your knowledge.

Question: Are there any size limitations to podcasts?

Answer: There are no maximums or minimums when it comes to podcast size. Obviously, the larger files might intimidate listeners with a slow connection. Podcasts can be successful at any size, generally wise podcasters balance the file size and the quality of their show.

A Quiz: Test Your Podcasting Smarts

RSS Technologies

Tue, 30 Jan 2007 09:00:00 -0500

RSS Does Not Equal Email
RSS is not email, nor is it designed to be a replacement for email. RSS is a supplemental communication channel that can be used to deliver content. Email newsletters have had an increasing problem with spam. Email open rates have plummeted, filtering systems have become increasingly complex and with the complexity and volume even "approved" messages have been unable to get through.

RSS feeds are opt-in, and in most cases subscribers need not provide any personal information to subscribe. RSS is simply an alternative method to communicate with your audience.

RSS Technologies

How to Get Ideas for Blog and RSS Feed Posts

Tue, 23 Jan 2007 09:00:00 -0500

The best blogs and feeds are those that contain unique, fresh, compelling, content. So where do these prolific posters get their ideas? I talked to a handful of bloggers to determine where their inspiration originated for their content.

Not surprisingly, ideas for blog posts or RSS feed items originate or are influenced by other web content.

The following are venues for finding your online muse

What is Hot and What is Not in Technology

Tue, 16 Jan 2007 09:00:00 -0500

Top 10 Winners

1. Content Filtering
With web content and syndication growing at a rapid pace locating information is becoming more of a struggle for web surfers. The abundance of content has made filtering critical to time management. As a result, content filtering and solutions that help with content filtering will be winners in 2007.

2. Pesonalized Search and Vertical Search will be a winner in 2007
Search 2.0 will be all about filtering and personalized search. Niche portals with targeted focus will play in vertical search and authority sites will gain even more traction.

What is Hot and What is Not in Technology

Webmaster and Small Business Resolutions

Tue, 9 Jan 2007 09:00:00 -0500

Each and every year people around the world mark the first day of the New Year with resolutions. They resolve to do a wide variety of things, and while few resolutions are actually kept, the tradition is a hallmark of the holiday each year.

Experts suggest that people should make lifestyle changes rather than resolutions. I am a bit more pragmatic. Tackle a task you know that you can succeed at. Do not bite off more than you can chew, and you will be one of the few who manages to keep their resolutions. Here are a few suggested resolutions for webmasters and small business owners:

Webmaster and Small Business Resolutions

2006 Reflections, 2007 Predictions

Tue, 2 Jan 2007 09:00:00 -0500

For the most part in 2006, the world escaped Natures wrath, but people were far less kind to their neighbors. 2006 is scarred not by the winds and oceans but by political turmoil across the globe. The Middle East quagmire is the epitome of how wrong things can go, with the war in Lebanon, infighting in Palestine, Iran's nuclear ambitions, and Iraq's sectarian violence the deepest scars of 2006 were self inflicted with man being his own enemy. Of course, the Middle East is not alone with it's own self-destruction. Genocide in Chad and Sudan show how truly intolerant the human race really is. North Korea's impatience and nuclear activity have disrupted Asia. In fact, few areas of the world were left unscathed by man's ambitions in 2006.

2006 Reflections, 2007 Predictions

Link Bait vs. Link Love

Tue, 19 Dec 2006 09:00:00 -0500

Regardless of whether you use Link Love or Link Bait, develop a plan to solicit deep links throughout your website use these tips to improve the quality and quantity of your incoming links.

Link Love vs. Link Bait

Unique Selling Proposition

Tue, 12 Dec 2006 09:00:00 -0500

Often businesses define themselves with what is called a unique selling proposition. Many businesses market their unique selling proposition to illustrate the advantages of their product or services. When trying to establish a unique selling proposition, it is crucial to find ways to differentiate and distinguish your business from your competitors, place emphasis on the positive differences between others in the marketplace.

Unique Selling Proposition

RSS Feed and Blog Etiquette

Mon, 4 Dec 2006 09:00:00 -0500

Citizen journalists and writers have become common place on the web. Perhaps you are considering blogging, but are unsure of how to enter the world of online journaling. As the medium has grown, I thought it might be a good idea to put together some general guidelines for new bloggers and reminders to veteran bloggers about blogging practices.

RSS Feed and Blog Etiquette

Content Rich Websites

Tue, 28 Nov 2006 09:00:00 -0500

We have all heard the term content-rich, but what does content rich really mean?

Content rich means different things for different individuals, because what one person finds useful, another may not. Content rich is all about providing information that is considered valuable to your target audience. Information that visitors might find useful could consist of product or industry facts, statistics, reviews, tutorials, or educational information related to a specific industry.

Content Rich Websites

A Quiz: Test Your RSS Smarts

Mon, 20 Nov 2006 09:00:00 -0500

You think that you have mastered the art of RSS, but how much do you really know? Take the RSS quiz to test your knowledge of RSS.

A Quiz: Test Your RSS Smarts

A Look at Slogans

Tue, 14 Nov 2006 09:00:00 -0500

A slogan is a memorable phrase used in conjunction with a political, commercial, or religious advertisement. Slogans are used to convey a deeper meaning. Slogans can be used to elicit emotions, or the slogan might paint a visual image that implies something more.

When considering a slogan or a tagline, keep in mind your objectives. What image do you wish to portray? Slogans should be short, but not to the point of being pithy. Slogans should conjure positive images and distinguish the value your company or product provides.

A Look at Slogans

Top 10 RSS Do's and Don'ts

Tue, 31 Oct 2006 09:00:00 -0400

RSS is not quite a household word, but technically astute individuals are adopting the use of RSS feeds at an alarming rate. If you are interested in jumping on the bandwagon, but not quite sure of where to start, consider following these simple RSS feed tips to maximize feed compatibility and make your feed stand out from the crowd.

Top 10 RSS Do's and Don'ts

My Google Wish List

Tue, 24 Oct 2006 09:00:00 -0400

There are a number of "wishes" that I have for Google and it's future. While I would like number one ranking for all of my important keywords and phrases to top the list, but I would be willing to settle for Google acknowledging at least a few of my wishes that will benefit the search community as a whole.

My Google Wish List

Tips for Webmasters

Tue, 3 Oct 2006 09:00:00 -0400

According to Matt Cutts, there are over 100 factors that affect search engine ranking. For those of you who don't know, Matt is a Google guy guru, he is employed by Google but writes an independent blog and shares information related to Google and search engine optimization. Unfortunately, of those 100 items that account for search engine ranking, there are only a few that webmasters can actually control.

Unless you are a interested in an exercise of futility, it is important to only focus on those ranking factors that you, as a webmaster, can control and influence.

Tips for Webmasters

Spy on Your Competitors; 10 Tips To Monitoring The Competition

Tue, 26 Sep 2006 09:00:00 -0400

The old adage, "keep your friends close, and your enemies closer", is applicable not only to personal relationships but business relationships as well. While I'm not suggesting that you befriend your competitors, it is important that you are cognizant of your competitors' business ventures and methods.

It is important to realize that while monitoring your competitors is essential, it could easily become an obsession. Therefore, it is crucial that you strike a balance when incorporating it into your business plan. There are several ways to conduct successful stealth competitive intelligence operations. While it is fanciful to imagine yourself as a secret agent or spy, none of these techniques are difficult, hidden or secretive. In fact, most of them are tools or services available to all businesses.

Spy on Your Competitors; 10 Tips To Monitoring The Competition

What Are Content Rich Web Sites

Tue, 19 Sep 2006 09:00:00 -0400

If you are like many of those who started out with intentions of making millions online and are struggling to capture the attentions of the large search engines, you are in good company. Times have changed, and due to the low cost of entry, the online world is becoming very competitive for businesses starting out. Unless a website has a regional appeal or caters to a very niche product or service, it is rare that a webmaster can create a website that is only focused on selling.

What Are Content Rich Web Sites

Internet Marketing Quiz

Tue, 12 Sep 2006 09:00:00 -0400

Test your internet marketing knowledge:

Question - If I need to target a specific region, is it helpful to have a domain from that country?

Answer - Yes. Both hosting location and domain extension matter and can influence search engine ranking in regional search engines. If you are attempting to target a specific country, you could very well benefit from purchasing a domain with that countries extension and hosting the website on a server that is located in that country. The larger country specific search engines, generally rank local domains higher in the search results.

Take the Internet Marketing Quiz

Why Pay for Advertising That Does Not Yield Sales, Increase Your Conversions

Tue, 5 Sep 2006 09:00:00 -0400

Why pay for advertising that does not yield sales?
Before you part with your cold hard cash, consider various ways to increase and maximize your conversions. The term conversion simply represents the number of website visitors that take the action that the web publisher desires. In most cases, conversion refers to an individual browsing a website and purchasing the product(s) or service(s) being sold. The idea is that a browser has been converted into a buyer.

Why pay for advertising that does not yield sales?

Blogging is a Dangerous Game

Mon, 28 Aug 2006 09:00:00 -0400

Cyberstalking is a new phenomenon that allows anonymous online stalkers to prowl for victims. Online bloggers traditionally provide personal details about their lives. As a result, many women that blog are becoming victims. Most people are concerned about children on the Internet and set up rigorous posting guidelines for children, adolescents, and teenagers, but few adults heed the warnings and often do not consider that they too can be targeted.

Blogging is a Dangerous Game

Compelling Articles Make Great Content

Tue, 22 Aug 2006 09:00:00 -0400

Writing Articles
Articles are excellent tools to generate web traffic and product interest. Writing articles, may sound easy enough, but it is important that you write the proper types of articles to attract interested readers. Follow these simple steps to create compelling and interesting content.

Compelling Titles
Think of article titles as news headlines. They must strike a chord with the reader and encourage them to read on. Article titles are the writer's opportunity to grab the casual web browsers interest. Consider using a play on words or slightly modifying a common phrase to make the reader pause. Use a provocative title. Consider making the the title a question, and the article the answer. Questions are particularly useful as an article title because readers are naturally curious and will be enticed to read more. Titles can also be calls to action.

Compelling Articles Make Great Content

The Dangers of an Anonymous Internet

Tue, 15 Aug 2006 09:00:00 -0400

The anonymity of the Internet is a cause for concern. Pedophiles hide behind the protection of anonymity, creating ideal profiles being exactly the friend that impressionable youngsters want them to be. The fact is that a child doesn't always know with whom they are interacting with. All of this makes education critically important.

The Dangers of the Anonymous Internet

Search Engine Optimization for RSS Feeds

Tue, 8 Aug 2006 09:00:00 -0400

RSS feeds are a great communication medium, and when properly managed, web feeds can bring in significant Internet traffic. RSS feeds should contain compelling themed content with episodic titles that are united in common broad theme. Use RSS feeds as an online marketing and search engine optimization tool. Just as optimizing an HTML web page will increase exposure, so too will an RSS feed that is properly optimized and promoted. Use these simple tips to improve your web feed exposure.

Improved Newsfeeds for Search Engines

Keep Children Safe Online

Mon, 31 Jul 2006 09:00:00 -0400

There was once a time when you only had to worry about children when they were outside or not at home. Those times have changed. Strangers can now enter your home, without a key or coming through a door. How you may ask? These strangers enter your home using a keyboard. These strangers can befriend your children online.

Keep Children Safe Online

Converting RSS to HTML

Tue, 25 Jul 2006 09:00:00 -0400

Many webmasters have realized the benefit of using RSS to dynamically update websites. This means that the website content automatically changes when the RSS feed is updated. This allows for webmasters to serve dynamic content or a mixture of static and dynamic content on their website.

Converting RSS to HTML

Questioning Online Credibility

Wed, 19 Jul 2006 09:00:00 -0400

Credibility online is becoming more and more of an issue. Anyone can have a blog or post to a forum and anyone can edit wiki entries. Web surfers are beginning to comprehend that just because it is in print does not necessarily mean that it is true. In fact, in today's online world, the collective truth might be the closest thing we can get to the real truth. Peer policing and social bookmarking have become common in the online world.

Human nature invariably prompts a level of trust;if it is written, it must be true. We live in a generation where we expect authors, editors and publishers that are qualified to write on various topics. What qualifications are required to post a blog, write an online article, or edit a wiki? Some web surfers may find the answer startling: None. Expertise is no longer a prerequisite. Wikipedia is a popular online reference, that frequently obtains top ranking in search engines as a reference source. How many Wikipedia readers realize that Wikipedia can be edited by anyone at anytime, regardless of their qualifications.

Questioning Online Credibility

Everything You Need to Know About Linking

Mon, 10 Jul 2006 09:00:00 -0400

Websites that are able to amass a large number of links from related websites that contain relevant content, tend to have an advantage when attempting to rank well in the large search engines. The tricky part is understanding how to build a large quantity of quality links. With the growth of the web and increased competition, search engines are weighing link relevance, and link authority as part of their ranking algorithm.

Everything You Need to Know About Linking

Safety Online

Mon, 26 Jun 2006 09:00:00 -0400

The proliferation of computer technology and emergence of the Internet has enhanced the lives of children and adults. Increasing productivity and efficiency, the Internet is a powerful educational tool, and it provide youths a vast amount of information. That said, it is important to remember that the Internet can also be very dangerous. Criminals are using modern technology to prey on innocent victims.

Safety Online

Top 10 Tips to Podcasting Success

Mon, 19 Jun 2006 09:00:00 -0400

Concrete ideas to make your podcast successful with the masses.

Top 10 Tips for Podcasting

Podcasting Sermons

Tue, 13 Jun 2006 09:00:00 -0400

The Internet has made spreading faith significantly easier. In the past, community residents were limited to the churches, temples and houses of worships that were available within driving distances. Coordinating schedules with sermons could be challenging for busy families.

Podcasting Sermons

RSS Feed Promotion

Tue, 6 Jun 2006 09:00:00 -0400

In order to reap the benefits of an RSS feed, it is important the feed be properly publicized. Taking simple steps to promote an RSS feed will go a long way in ensuring a feeds adoption.

RSS Feed Promotion

Search Engine Tips

Mon, 29 May 2006 09:00:00 -0400

Not only do you have just a few seconds to grab the attention of the web visitor, content developers must perform well within search engine searches so they are "found"when web surfers search on related keywords or phrases. In order to perform well, a website must have traffic. Decent traffic will result if a website ranks well in search engines, that is why strong placement in search engines for critical keywords and phrases is essential.

Search Engine Tips

Selecting a News Reader

Tue, 23 May 2006 09:00:00 -0400

The contents of an RSS feed can be read any number of ways. A variety of tools, both fee based and free, to read RSS feeds are available on the Internet.

When determining what RSS feed reader to download, thought should be given to security. More an more publishers are using RSS feeds as a way to deliver podcasts or media rich-content. Users of desktop software will want to find an RSS reader that allows for rich media to be delivered safely and securely.

Selecting a News Reader

Fair Use

Mon, 15 May 2006 09:00:00 -0400

As the Internet matures, users and governments are struggling to manage controversial issues. Lets face it, the Internet did not exist when the US copyright laws were written;let us not forget, while many countries respect copyright laws, the Internet is global without a governing body. There are not only different laws, rules and regulations, but also jurisdiction issues. RSS didn't exist when copyright laws were written either. While ardent supporters feel any content in a feed can be syndicated, other equally fervernet publishers contend that original works are just that--original works, and in many countries protected by copyright laws.

Fair Use

Networking for Business

Mon, 8 May 2006 09:00:00 -0400

Associations and trade organizations are great places to meet individuals. Usually organizations have a common theme, and it is an understood implication that all members participate to improve themselves and their businesses.

Networking for Business

Promoting Podcasts

Mon, 1 May 2006 09:00:00 -0400

Podcasting is a great new medium, but creating a podcast is only half of the work. Promoting a podcast is equally critical to it's success.

Tips to Promoting Podcasts

Is Google Really Big Brother?

Mon, 24 Apr 2006 09:00:00 -0400

Anti-Google sentiment is on the rise. Web pundits have tossed around monopoly theories and privacy advocates have warned of a day of reckoning. While Google has made friends on Wallstreet, it has disappointed the technical evangelists who were once its fiercest followers. Google has grown into a big scary company and web watchers are expressing their concerns about the information Google gleans from their various services.

Is Google Big Brother?

Writing a Press Release

Mon, 17 Apr 2006 09:00:00 -0400

Distributing a press release to editors and news organizations is only half the battle. Writing a press release that will be published by the media is equally important. Press releases are public relations opportunities. A well written press release, can generate exposure in publications that could be worth thousands in advertising dollars, for a fraction of the cost.

Writing a Press Release

Interesting RSS Tools and Use

Mon, 10 Apr 2006 09:00:00 -0400

The core use for RSS is generally considered news headlines and blog syndication, but innovative businesses are learning to use RSS in different ways. Consider RSS as a communication channel that can provide current, targeted information as it appears within a very targeted audience.

Interesting RSS Tools and Use

Positive PR Makes a Difference

Mon, 27 Mar 2006 09:00:00 -0400

While controversial issues frequently attract attention they can also alienate potential customers. Sometimes it is better to put a positive spin on public relations. A typical press release announces new leadership, products or services, but consider mixing it up a bit. A well written press release can be published increasing brand recognition and exposure. With that in mind, consider distributing press releases for a wide variety of topics.

Kinds of PR