7 Step Strategy - Internet Home Business Success
by Howard Jamison
This is a summary of the steps necessary to develop
a successful automated home business on-line.
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Step 1. PRODUCTS THAT SELL
Are you going to sell 1 or 2 products to a niche market
or numerous products that appeal to a world-wide audience?
People have been successful doing both. If you are having
difficulty coming up with a product, think about your
own background and experience and how others may benefit
from your knowledge. One of the best selling products
on the Internet is information. Perhaps you could
start out by selling How- To Information reports or
eBooks on your field of expertise. Come up with a USP
(Unique Selling Proposition) that makes you stand out
from the crowd.
Step 2: OBTAIN A DOMAIN NAME.
After you decide what you are going to sell, you need
a place to operate your business on the Web - you need
to have your own domain. (www.yourdomainname.com) You'll
NEVER be taken seriously if you operate from a free
site with an address like this: www.bigcompanyname.com/members/myfreespace.
Once you get the name registered, no one else can have
it. To check if a name is still available that you may
want to register, go to http://www.betterwhois.com There
are numerous companies which can help you register and
host your domain. In addition to checking hosting prices,
be sure that they can take care of all your requirements.
Also ask about customer service and if they help you
in bringing traffic to your site. Keep in mind that
hosting and dial-up are separate issues. Some companies
specialize in one or the other while some will do both.
Step 3: DESIGN AN EFFECTIVE WEB SITE.
You want your site to get people to take action, a site
that sells! Make sure you keep your web site frequently
updated, not overloaded with graphics that slow down
the load time (or visitors will move on to another site),
and easy for people to navigate. It is important to
capture a visitors e-mail address to build your own
mailing list so make sure you have an e-mail capture
form on your site. You should also make it easy for
people to contact you by having your name, physical
address location and e-mail address throughout the site.
Don't expect to sell anything if you are hiding behind
a web site that has no address or uses a PO Box.
Step 4: AUTOMATE ORDER PROCESSING
After you have the website designed effectively, you
need to set up an automated order processing system.
Depending on whether you have a physical or digital
product, there are several options available which include
the ability to accept credit cards without having to
purchase a merchant account. One possible vendor to
use for a digital product is Clickbank.com.
Step 5: AUTOMATE FOLLOW-UP SYSTEM
Once you have your website design and order processing
set up properly, you will want to be fully prepared
for all the traffic coming to your site and will need
to automate the follow-up system. There are several
options available to use sequential autoresponders for
this task such as at Aweber.com or SendFree.com
Step 6: MARKETING
There are numerous activities - both free and paid -
on-line and off-line - you can do to develop consistent
traffic. One effective strategy is to write and distribute
articles such as this one. Check the complete 7 Step
Strategy eBook for the latest marketing methods which
are currently effective.
Step 7: AFFILIATE PROGRAM
Getting your own affiliate program set up is the final
piece of the 7 Step system. You can have hundreds or
even thousands of reps selling your product. A quick
way to start is by using Clickbank. Follow these 7 steps
and you will be well on your way to having a successful
Internet home business.
About the Author
Howard Jamison may be contacted at http://www.InternetSeniorSuccess.com.
He focuses on Internet marketing for home businesses
and those over 50 at http://www.InternetSeniorSuccess.com
and http://www.information4success.com
Visit the sites and sign up for his free newsletter
and receive free eBooks on Internet marketing as a bonus.
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