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7 Web Mistakes That Can Cost You Money!

Mistakes that You May Be Making
By Sharon Housley

Many webmasters work very hard on their websites, but they often overlook glaringly-obvious mistakes that may be costing them sales or potential customers. Here are what we consider the Top 7 such mistakes...

1. JavaScript Navigation

Many website visitors now have JavaScript turned off or disabled in their web browsers, due to ever-increasing security concerns. If you are using JavaScript in your navigation menus, some potential customers may be unable to navigate your website. More often than not, this means that potential customers will click away and turn to a competitor. In addition to avoiding JavaScript navigation, you should also avoid using JavaScript in the ordering process. Ordering systems that require JavaScript to function may also result in your customers being unable to purchase, and going somewhere else instead!

2. Poor Copy

Avoid using web copy that visitors cannot understand. Use simple words and phrases, and avoid overly-technical terms that might confuse a potential customer. Keep the text concise and easy to comprehend. Use bullet lists to highlight specific product benefits.

3. No Deep Linking

If you are paying for advertising to drive targeted traffic to your site, be sure that you send that traffic to a specific page that has the information or product they are looking for. This means you should avoid taking the easier option of simply directing all traffic to the home page of your website, where they then have to spend more time searching for what they're looking for.

4. Lack Of Browser Support

If you design your website for a specific browser, you may be alienating many of your potential customers. Avoid designing for a specific browser or using technologies that not all visitors may have. Be sure to test your website using all the common and popular web browsers. If you are going to use something like flash, make sure you also provide a non-flash option.

5. Limited Payment Options

Make it easy for a customer to pay you. If you sell digital goods, the world is your oyster. But bear in mind that not all residents in all countries have such easy access to credit cards that are so common in the US, such as Visa, MasterCard, or Discover. And they also may not be able to use PayPal.

6. Requiring An Address

If you offer digital downloads, do not put unnecessary roadblocks between the customer and their desire to purchase from you or to download a trial version. Do not require an email address, or any other handy-yet- unnecessary information, before allowing them to download.

7. Lack Of Contact Information

Not including your contact information on a website can be a big mistake. Contact information is indicative that a company is professional and not a fly-by-night operation. Be sure to include contact information.

After working hard on your websites, try to avoid the mistakes above so they don't end up costing you money and potential customers.

About the Author:
Sharon Housley manages marketing for FeedForAll software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll audio recording and editing software.


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