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Free Website Content - 2009 Marketing Resolutions
Marketing Resolutions
By Sharon Housley
1. Update AdWords
I use SharewarePromotions http://www.sharewarepromotions.com
, which is absolutely fantastic, for managing my important
AdWords campaigns. I have become complacent and no longer
really understand the intricacies of a modern AdWords campaign.
I need to delve into AdWords in 2009, and gain a better
understanding of the system. This way, I can effectively
use it as a marketing and advertising channel for all of
our products and services.
2. Niche Marketing
In 2009, I intend to focus more on niche
marketing. Nowadays, general marketing on the Internet is
incredibly ineffective. Success on the Internet all comes
down to targeting.
3. Review Keywords
Google Suggest has influenced the way that
average users search for items and as a result keyword lists
really need to be reviewed and updated. Many searchers expand
their search for suggested phrases, meaning these phrases
are even more valuable than the generic terms once were.
Updating optimization to incorporate keyword phrases used
in Google Suggest has been on my 'to do' list for quite
some time.
4. Use Social Network
Social networks and democracy on the Internet
has become a collective force. Understanding and utilizing
the power of these social networks is a must for 2009.
5. Explore Alternative Mediums
We have seen a rapid rise in the adoption
of rich media as an alternative medium for content distribution,
and it is unlikely to go away any time soon. Exploring alternative
advertising and rich media as a marketing channel is at
the top of on my "to do" list for 2009.
6. Explore Alternative Distribution Channels
While we began this process in 2008, it still
requires a lot more attention. I intend to explore alternative
channels for selling through affiliates and large distribution
portals like Amazon.
7. Automate / Implement Effective Systems
Time is a precious commodity, and implementing
effective systems and processes that automate mundane tasks
will help minimize time lost in 2009. Every year I spend
time on automation and never regret the time it takes to
put the systems in place. Automation is a no-brainer!
8. Participate
The Internet is becoming a huge online conversation.
The Internet is no longer a flat medium, it is interactive,
and I must make more of an effort to participate and engage
in the coming year.
9. Follow
DoFollow blogs and forums are great resources
for backlinks. I intend to explore niche dofollow blogs
and forums as a channel to increase backlinks in the coming
year.
10. Get Creative
Online marketing was once a haven for creativity,
and it has become somewhat mundane and predictable as people
try to break it down into cookie-cutter marketing. Out of
the box marketing still has a place on the Internet, and
with some creativity I think online marketing can enter
a new phase in 2009.
I have a plan for marketing that I intend
to take forward. If I become distracted I can always take
a look back and refocus my efforts where they need to be.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and
podcasts. In addition Sharon manages marketing for RecordForAll
http://www.recordforall.com
audio recording and editing software.
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This article may be used freely in opt-in
publications and websites, provided that the resource box
is included and the links are active. A courtesy copy of
the issue or a link to any online posting would be greatly
appreciated send an email to sharon@notepage.net
.
Additional articles available for publication available
at http://www.small-business-software.net/free-website-content.htm
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